Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Monika Prasad, a Social Media Manager and Content Strategist with 4+ years of experience helping coaching, wellness, personal branding, agency, e-commerce, and event-based businesses grow organically. I manage Instagram and Substack content end-to-end—planning, copywriting, publishing, community engagement, and DM-based lead nurturing—while using data to continuously improve results. I’ve supported 10+ clients across the USA, UK, UAE, and India, scaling reach and engagement through story-driven content, hooks, and audience development. Highlights include growing Instagram impressions to 30,200+ organically in a month, generating 200+ website clicks, and producing viral posts with strong likes, saves, and shares—plus Substack posts that sparked meaningful discussions from readers.…I’m Monika Prasad, a Social Media Manager and Content Strategist with 4+ years of experience helping coaching, wellness, personal branding, agency, e-commerce, and event-based businesses grow organically. I manage Instagram and Substack content end-to-end—planning, copywriting, publishing, community engagement, and DM-based lead nurturing—while using data to continuously improve results. I’ve supported 10+ clients across the USA, UK, UAE, and India, scaling reach and engagement through story-driven content, hooks, and audience development. Highlights include growing Instagram impressions to 30,200+ organically in a month, generating 200+ website clicks, and producing viral posts with strong likes, saves, and shares—plus Substack posts that sparked meaningful discussions from readers.

Monika Prasad

Social Media Manager, Content Strategist, Community Manager, +3





I’m Monika Prasad, a Social Media Manager and Content Strategist with 4+ years of experience helping coaching, wellness, personal branding, agency, e-commerce, and event-based businesses grow organically. I manage Instagram and Substack content end-to-end—planning, copywriting, publishing, community engagement, and DM-based lead nurturing—while using data to continuously improve results. I’ve supported 10+ clients across the USA, UK, UAE, and India, scaling reach and engagement through story-driven content, hooks, and audience development. Highlights include growing Instagram impressions to 30,200+ organically in a month, generating 200+ website clicks, and producing viral posts with strong likes, saves, and shares—plus Substack posts that sparked meaningful discussions from readers.…I’m Monika Prasad, a Social Media Manager and Content Strategist with 4+ years of experience helping coaching, wellness, personal branding, agency, e-commerce, and event-based businesses grow organically. I manage Instagram and Substack content end-to-end—planning, copywriting, publishing, community engagement, and DM-based lead nurturing—while using data to continuously improve results. I’ve supported 10+ clients across the USA, UK, UAE, and India, scaling reach and engagement through story-driven content, hooks, and audience development. Highlights include growing Instagram impressions to 30,200+ organically in a month, generating 200+ website clicks, and producing viral posts with strong likes, saves, and shares—plus Substack posts that sparked meaningful discussions from readers.

Available to hire

I’m Monika Prasad, a Social Media Manager and Content Strategist with 4+ years of experience helping coaching, wellness, personal branding, agency, e-commerce, and event-based businesses grow organically. I manage Instagram and Substack content end-to-end—planning, copywriting, publishing, community engagement, and DM-based lead nurturing—while using data to continuously improve results.

I’ve supported 10+ clients across the USA, UK, UAE, and India, scaling reach and engagement through story-driven content, hooks, and audience development. Highlights include growing Instagram impressions to 30,200+ organically in a month, generating 200+ website clicks, and producing viral posts with strong likes, saves, and shares—plus Substack posts that sparked meaningful discussions from readers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Social Media Manager at Heather (USA), Nervous System Coach

October 20, 2025 - April 1, 2026

Managed end-to-end content strategy across Instagram and Substack—planning, copywriting, publishing, and engagement. Increased engagement rate by 40% through audience-focused content optimization and engagement initiatives. Developed story sequences and DM nurturing funnels that generated 2x more warm leads for free coaching sessions. Produced 300+ likes and 80+ comments on a single Substack post using storytelling hooks and narrative-driven copywriting.

Social Media Manager at Heather (USA)

August 25, 2025 - April 1, 2026

Managed end-to-end content strategy for Instagram and Substack: planning, copywriting, publishing, and engagement. Increased engagement rate by 40% using audience-focused content optimization and engagement initiatives. Developed story sequences and DM nurturing funnels that generated 2× more warm leads for free coaching sessions. Produced 300+ likes and 80+ comments on a single Substack post via narrative, storytelling hooks, and engagement-led copy.

Social Media Manager at Cylina Miller (USA), Personal Transformation Coach

December 1, 2024 - February 1, 2025

Launched and managed a new Instagram account from scratch including strategy, design, scheduling, and engagement. Generated multiple Reels exceeding 10K, 6.9K, and 5K organic views via reel scripting and SEO hooks. Improved engagement rate by 30% through strategic content planning and audience engagement initiatives.

Social Media Manager at Cylina Miller (USA)

November 1, 2024 - May 1, 2025

Launched and managed a new Instagram account from scratch, including strategy, design, scheduling, and engagement. Generated multiple Reels exceeding 10K, 6.9K, and 5K organic views through reel scripting and SEO hooks. Improved engagement rate by 30% through strategic content planning and audience engagement initiatives.

Social Media Manager at Reena (NY), Service-Based Business

July 1, 2024 - October 1, 2024

Managed content strategy, publishing, engagement, and lead-generation activities end-to-end. Generated multiple Reels with 5K–10K+ organic views through niche-targeted content and reel optimization. Increased impressions from 146 to 30,200+ within the first month using optimized hashtag banks and content. Drove consistent inbound leads from the very first month of engagement and increased engagement rate by 60% in the first month of account takeover.

Social Media Manager at Tiramisu Kit (Dubai, UAE)

December 1, 2023 - March 20, 2024

Increased account reach from 324 to 9,072 within 30 days during account takeover. Secured and managed 25+ free influencer collaborations, generating reels with 48.6K and 13.5K views. Drove 200+ website clicks using an organic Instagram strategy, hashtag funnels, and story CTAs. Optimized profile with keyword-rich bio, branded highlights, and improved profile structure.

Social Media Manager at Tiramisu Kit (Dubai, UAE), E-commerce Brand

December 1, 2023 - March 1, 2024

Increased account reach from 324 to 9,072 accounts within 30 days of account takeover. Secured and managed 25+ free influencer collaborations producing reels with 48.6K and 13.5K views. Drove 200+ website clicks using organic Instagram strategy, hashtag funnels, and story CTAs. Optimized profile with keyword-rich bio, branded highlight covers, and improved profile structure.

Social Media Manager at Rajat Jain (India), Branding Agency Owner

April 1, 2023 - September 1, 2023

Managed LinkedIn and Instagram content strategy end-to-end for a branding agency founder. Created high-performing content generating 1,131 likes, 745 saves, and 87 shares on a single post. Implemented community engagement and lead-nurturing strategies driving consistent inbound inquiries.

Social Media Manager at ARC Events (Dubai, UAE)

February 1, 2023 - May 1, 2023

Managed content scheduling, engagement, community management, and lead generation activities. Developed content calendars aligned with event marketing goals and campaign timelines. Supported audience engagement, inquiry management, and brand presence growth on Instagram.

Social Media Manager at Arch Events (Dubai, UAE), Event Management Company

February 1, 2023 - May 1, 2023

Managed content scheduling, engagement, community management, and lead-generation activities. Developed content calendars aligned with event marketing goals and campaign timelines. Supported audience engagement, inquiry management, and brand presence growth on Instagram.

SEO Content Writer at Adaan Digital Solutions

January 1, 2022 - Present

Content Writer / Social Media Executive at Saar's Writer Agency

January 1, 2022 - Present