Available to hire
Digital marketing professional with 4+ years of experience in SEO, social media marketing, paid advertising, and lead generation. Experienced in managing multi-brand social media accounts, executing Meta Ads campaigns, and developing strategies to improve brand visibility, audience engagement, and business growth.
Skilled in combining organic and paid initiatives for effective lead generation, campaign optimization, and performance improvement. Leverages KPIs such as CPL, CTR, CPC, CPM, reach, and impressions, and uses audience insights and creative testing to enhance engagement and efficiency.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Senior Digital Marketing Executive
February 1, 2025 - PresentCreate, schedule, and publish content across social media platforms using Meta Business Suite. Develop monthly content plans and coordinate with design and content teams to maintain an active online presence. Monitor social media performance metrics and audience insights to improve content effectiveness and engagement. Manage 12+ Meta (Facebook & Instagram) lead generation campaigns with total ad spend of ₹1.16 lakh+. Generate 4,168+ leads through optimized audience targeting, creative testing, and campaign optimization. Achieve cost per lead (CPL) as low as ₹16 while improving campaign efficiency. Track and optimize campaign performance using KPIs such as CPL, CTR, CPC, CPM, reach, and impressions.
Senior Digital Marketing Executive at Insights Success Media
February 1, 2025 - PresentCreated, scheduled, and published social media content across platforms using Meta Business Suite. Developed monthly content plans and coordinated with design and content teams to maintain an active online presence. Monitored social media performance metrics and audience insights to improve content effectiveness and engagement.
Managed 12+ Meta (Facebook & Instagram) lead generation campaigns with total ad spend of ₹1.16 lakh+. Generated 4,168+ leads through optimized audience targeting, creative testing, and campaign optimization. Achieved Cost Per Lead (CPL) as low as ₹16 while improving campaign efficiency.
Tracked and optimized campaign performance using KPIs including CPL, CTR, CPC, CPM, reach, and impressions. Collaborated across teams to align social media and lead generation activities with marketing objectives.
SEO Analyst at Prophecy Market Insights
August 1, 2022 - January 1, 2025Executed comprehensive on-page SEO strategies including website audits, content enhancement, and site structure improvements. Conducted keyword research, competitor analysis, and SERP analysis to identify ranking opportunities and support content strategy.
Managed off-page SEO initiatives including guest posting, directory submissions, business listings, and backlink-building campaigns. Improved website visibility through content optimization, internal linking, and SEO best practices.
Monitored website performance using Google Analytics and Google Search Console to evaluate traffic, user behavior, and keyword rankings. Used tools such as Ahrefs, Moz, and Google Trends for SEO research, performance tracking, and competitor benchmarking. Supported lead generation via content marketing, email outreach, and digital publishing platforms, and managed LinkedIn and Twitter activities to improve brand visibility and audience engagement.
Education
Bachelor of Commerce (B.Com) at Pune University
January 11, 2030 - January 1, 2023Bachelor of Commerce (B.Com) at Pune University
January 11, 2030 - January 1, 2023Qualifications
Google Skills hOP certification
January 11, 2030 - August 4, 2026Google AI-Powered Performance Ads certification
January 11, 2030 - August 4, 2026The Complete Digital Marketing Guide – 27 Courses in 1 (Udemy)
January 11, 2030 - August 4, 2026Google Skills shop certification
January 11, 2030 - August 4, 2026Google AI-Powered Performance Ads certification
January 11, 2030 - August 4, 2026Industry Experience
Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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