Dynamic, award-winning Creative Director and Experiential Designer with a background in architecture and 26+ years leading design teams. I translate complex technical narratives and high-profile brand systems into immersive physical and virtual experiences—bridging 2D, 3D, and digital environments for tech, automotive, and gaming brands. I’m known for concept-to-build leadership on high-stakes RFPs and pitches, advanced 3D visualization and modern production workflows, and using generative AI tools to accelerate early ideation and storytelling with stakeholders.…

CALVIN POON

Dynamic, award-winning Creative Director and Experiential Designer with a background in architecture and 26+ years leading design teams. I translate complex technical narratives and high-profile brand systems into immersive physical and virtual experiences—bridging 2D, 3D, and digital environments for tech, automotive, and gaming brands. I’m known for concept-to-build leadership on high-stakes RFPs and pitches, advanced 3D visualization and modern production workflows, and using generative AI tools to accelerate early ideation and storytelling with stakeholders.…

Available to hire

Dynamic, award-winning Creative Director and Experiential Designer with a background in architecture and 26+ years leading design teams. I translate complex technical narratives and high-profile brand systems into immersive physical and virtual experiences—bridging 2D, 3D, and digital environments for tech, automotive, and gaming brands.

I’m known for concept-to-build leadership on high-stakes RFPs and pitches, advanced 3D visualization and modern production workflows, and using generative AI tools to accelerate early ideation and storytelling with stakeholders.

See more

Skills

Experience Level

Work Experience

Creative Director at George P. Johnson
May 1, 2024 - June 1, 2026
Spearheaded and collaborated on high-impact experiential designs for premier tech and gaming events, including activations for Google Cloud Next, Cisco Live, TwitchCon, and Call of Duty: Next. Primary creative leader for the Honda and Acura accounts, directing spatial design, environmental storytelling, and brand experiences for major auto shows and launches. Translated complex technology portfolios (cloud, networking infrastructure, live-streaming ecosystems) into interactive environments. Directed multi-disciplinary teams across sketch/rendering, structural engineering, and fabrication readiness.
Creative Director at EWI Worldwide
October 1, 2022 - March 1, 2024
Led creative direction and strategic conceptualization for competitive, high-stakes RFPs, delivering winning spatial concepts for large-scale exhibits and premium corporate interior environments. Translated complex tech and energy subject matter into physical narratives for clients including Our Next Energy (ONE), EOS, and Dana. Directed experiential design and spatial flow for premium automotive clients (Ford, Audi). Collaborated closely with strategy, 3D/2D designers, and fabrication estimators to keep concepts buildable, on-budget, and technically viable.
Senior 3D Designer at Czarnowski
May 1, 2021 - October 1, 2022
Dedicated Senior 3D Designer for the Toyota account, translating global brand language into large-scale experiential environments for major national auto shows and consumer activations. Designed complex multi-tier exhibit footprints with attention to visitor flow and high-end aesthetic integration across convention center floors. Produced photorealistic 3D visualization renderings and walkthroughs using 3D Studio Max and spatial layout software to secure client buy-in and align teams. Collaborated with engineering and fabrication partners to ensure production-ready, structurally sound builds under tight deadlines.
Senior Designer at EWI Worldwide
March 1, 2020 - October 1, 2020
Supported the Subaru Auto Show Program with 3D environmental and spatial design that reflected Subaru’s distinct lifestyle-driven outdoor aesthetic. Produced detailed 3D spatial layouts, architectural structures, and environmental assets aligned to stringent global brand standards. Designed immersive scenic integrations blending organic elements with digital screens and lighting. Partnered with engineering and estimation teams to ensure production readiness, structural soundness, and budget compliance.
Associate Creative Director at Astound Group
August 1, 2018 - February 1, 2020
Led a dedicated creative team focused on conceptualizing and pitching competitive RFPs, securing multi-million dollar experiential and exhibit accounts. Directed Nvidia brand experience pitch strategies with 3D environmental concepts and spatial storytelling for physical and virtual event programs. Developed winning experiential concepts across industries, including Jabra, Desktop Metal, Gamespot, and Old Spice. Managed rapid multi-disciplinary collaboration with 3D designers, 2D artists, and estimators to deliver photorealistic renderings, spatial layouts, and cost-viable pitch decks under aggressive deadlines.
Senior 3D Designer & Creative Lead (Ford Account) at Imagination
October 1, 2011 - August 1, 2018
Dedicated Creative Lead and Senior 3D Designer for the Ford Motor Company account, overseeing spatial design and environmental identity for flagship experiential events. Spearheaded conceptualization, 3D design, and environmental modeling for national activations including CES, SEMA, and EAA AirVenture. Collaborated with global multi-disciplinary teams to maintain and execute Ford’s overarching auto show and exhibition design program. Adapted exhibits and regional activations for emerging markets including Puerto Rico and the Middle East. Built complex 3D environments integrating digital tech, physical architecture, and vehicle placement seamlessly.
Senior Designer at Square Mile Studio
September 1, 2004 - December 1, 2008
Directed creative strategy, spatial architecture, and environmental design across trade show exhibits, corporate interiors, and premium retail environments. Led conceptual development and 3D design for high-stakes tech and industrial exhibits for brands including KLA-Tencor, Powerwave, CRI, and SEMI. Served as creative lead for major corporate environments including Applied Materials corporate headquarters and heritage museum. Developed modular, scalable retail environments and fixtures for Peet’s Coffee & Tea. Managed projects from sketch through detailing and production coordination, translating corporate narratives, engineering workflows, and retail branding into buildable premium spaces.
Freelance Senior Experiential Designer & Creative Consultant at Self-Employed
March 1, 2003 - Present
Partnered with agencies to conceptualize and execute immersive environmental and experiential marketing campaigns. Served as Lead Designer and Creative Consultant for Accenture initiatives, providing art direction and spatial design for large-scale activations including the Duck Creek Event (2015) and an interactive SXSW presence (2018). Designed complex custom vehicle conversions for mobile experiential marketing. Guided projects end-to-end from 2D/3D concept renderings and spatial planning through fabrication and onsite execution.
Project Designer at George P. Johnson
November 1, 2000 - March 1, 2003
Provided critical 3D design and spatial visualization support for gaming, graphics, and PC hardware sectors including 3dfx, Creative Labs, and Activision. Spearheaded creative conceptualization and 3D spatial layouts as design lead for competitive RFPs to secure exhibit programs and client partnerships. Developed and led training programs for 3D modeling and rendering software to elevate team visualization standards. Served as IT and 3D support specialist, troubleshooting hardware/software and optimizing workstation performance. Translated brand guidelines and technical product requirements into immersive 3D renderings and detailed floor plans for executive review and engineering.
Senior Designer at Global Dimensions, Inc.
October 1, 1999 - November 1, 2000
Creative lead for all 3D design projects, driving environmental design strategy, spatial layouts, and 3D visualization from concept to execution. Supervised and mentored a multi-disciplinary junior team including a junior graphic designer, junior 3D designer, and junior engineer. Orchestrated daily design workflow to align 2D brand graphics, 3D environmental modeling, and structural engineering into a cohesive deliverable. Provided quality and technical oversight of spatial layouts, materials, and engineering drawings. Led client-facing presentations and pitches, translating briefs and narratives into clear spatial and visual experiences.
Account Analyst at Solectron
September 1, 1994 - October 1, 1999
Managed systemic data entry, tracking, and organization of high-volume fixed asset records across regional and global portfolios. Analyzed complex tax data associated with fixed assets to ensure precision and compliance with corporate accounting and tax depreciation schedules. Performed rigorous accuracy and quality control by reconciling discrepancies within asset databases. Partnered with finance and audit teams to generate comprehensive asset reports supporting year-end tax filing and asset valuation.

Education

Bachelor of Art – Architecture Major at University of California Berkeley
January 11, 2030 - August 4, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Retail, Other, Computers & Electronics, Gaming, Telecommunications, Transportation & Logistics

Skills

Experience Level