I am a performance marketing professional with over 3 years of paid media experience and a decade in IT on business intelligence. I bring together growth strategy, data analytics, and commercial insight to drive measurable outcomes. My experience spans across developing multi-channel acquisition strategies, improving attribution, and enhancing decision-making processes. My passion lies in leveraging data to create impactful marketing strategies that drive revenue growth. Throughout my career, I've had the pleasure of leading cross-functional teams and managing a diverse portfolio of client accounts. My commitment to continuous learning and mentoring has helped shape successful marketing initiatives, ultimately contributing to stronger client relationships. I thrive in dynamic environments and enjoy presenting strategic insights that propel business growth.

NAVJOT KAUR SIDHU

I am a performance marketing professional with over 3 years of paid media experience and a decade in IT on business intelligence. I bring together growth strategy, data analytics, and commercial insight to drive measurable outcomes. My experience spans across developing multi-channel acquisition strategies, improving attribution, and enhancing decision-making processes. My passion lies in leveraging data to create impactful marketing strategies that drive revenue growth. Throughout my career, I've had the pleasure of leading cross-functional teams and managing a diverse portfolio of client accounts. My commitment to continuous learning and mentoring has helped shape successful marketing initiatives, ultimately contributing to stronger client relationships. I thrive in dynamic environments and enjoy presenting strategic insights that propel business growth.

Available to hire

I am a performance marketing professional with over 3 years of paid media experience and a decade in IT on business intelligence. I bring together growth strategy, data analytics, and commercial insight to drive measurable outcomes. My experience spans across developing multi-channel acquisition strategies, improving attribution, and enhancing decision-making processes. My passion lies in leveraging data to create impactful marketing strategies that drive revenue growth.

Throughout my career, I’ve had the pleasure of leading cross-functional teams and managing a diverse portfolio of client accounts. My commitment to continuous learning and mentoring has helped shape successful marketing initiatives, ultimately contributing to stronger client relationships. I thrive in dynamic environments and enjoy presenting strategic insights that propel business growth.

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Work Experience

Paid Media Executive at Ink Digital Agency
October 1, 2025 - Present
Led paid media strategy across a portfolio of 14 B2B and B2C client accounts, refining account structures and audience targeting to improve ROAS and reduce cost per qualified lead. Leveraged Google Ads and Meta Ads while implementing advanced analytics for better attribution.
PPC Marketing Executive at Accident Compensation Helpline
October 1, 2024 - January 1, 2025
Managed end-to-end PPC campaigns for ACH & Grace & Glory, driving lead generation through Google Ads and Meta platforms, optimizing campaigns to improve ROAS.
Fashion Marketing & PR at Bullock Inclusion
June 1, 2024 - August 1, 2024
Executed multi-channel paid campaigns on Google Ads and YouTube, conducting audience research to promote fashion events.
PPC & Paid Media Executive at Hectagram Design
May 1, 2023 - August 1, 2024
Managed paid media campaigns across Google Ads for various clients, optimizing ad creatives and structure to enhance conversion rates.
Senior Software Engineer at Marsh & McLennan
May 1, 2021 - January 1, 2023
Led a team delivering reporting solutions to support business decision making, designing interactive dashboards for stakeholders.
Senior Consultant at Capgemini
December 1, 2016 - May 1, 2021
Created enterprise Business Intelligence solutions, using various analytics tools to support strategic planning and monitoring.
Analyst at Nomura Holdings
February 1, 2015 - December 1, 2016
Managed SAP BusinessObjects server administration, troubleshooting issues to ensure high availability of reporting systems.
SAP Engineer at KPIT Technologies
December 1, 2012 - January 1, 2015
Developed SQL queries and supported SAP BusinessObjects reporting solutions while maintaining optimal database performance.

Education

MSc. In Marketing & Brand Management at Nottingham Trent University
January 1, 2023 - January 1, 2024
Bachelor of Engineering, Computer Science at Nagpur University
January 1, 2008 - January 1, 2012
MSc. In Marketing & Brand Management at Nottingham Trent University, UK
January 1, 2023 - January 1, 2024
Bachelor of Engineering, Computer Science at Nagpur University, India
January 1, 2008 - January 1, 2012

Qualifications

Certified ScrumMaster® (CSM)
January 11, 2030 - August 4, 2026
Google Ads Search Certification
January 11, 2030 - August 4, 2026
Generative AI
January 11, 2030 - August 4, 2026
Google Ads Display Certification
January 11, 2030 - August 4, 2026
Google Ads Video Certification
January 11, 2030 - August 4, 2026
LinkedIn Advertising
January 11, 2030 - August 4, 2026
LinkedIn Strategy
January 11, 2030 - August 4, 2026
Performance Marketing
January 11, 2030 - August 4, 2026
Social Media Marketing
January 11, 2030 - August 4, 2026
Certified ScrumMaster® (CSM)
January 11, 2030 - August 4, 2026
Google Ads Search Certification
January 11, 2030 - August 4, 2026
Generative AI
January 11, 2030 - August 4, 2026
Google Ads Display Certification
January 11, 2030 - August 4, 2026
Google Ads Video Certification
January 11, 2030 - August 4, 2026
LinkedIn Advertising
January 11, 2030 - August 4, 2026
LinkedIn Strategy
January 11, 2030 - August 4, 2026
Performance Marketing
January 11, 2030 - August 4, 2026
Social Media Marketing
January 11, 2030 - August 4, 2026

Industry Experience

Professional Services, Media & Entertainment, Education, Healthcare, Software & Internet