Isabella Lucy

Graphic Designer • Branding at U.S. Chamber of Commerce

Implemented the Chamber’s first rebrand in over a century across social, digital, and web. Proposed and designed a modular self-service design system/template library for internal clients, used by 40+ creative partners to create nearly 2,000 on-brand assets annually. Leads visual strategy across social, digital, and web by identifying design trends, setting creative standards, and ensuring cohesive brand presence. Directed freelancers and designers while maintaining high creative standards. Translated complex datasets into infographics, maps, and charts for 50+ data stories, delivering some of the highest-performing digital content.

Graphic Designer at U.S. Chamber of Commerce

- Design: Creates engaging, action-driving social graphics, reports, display ads, user interfaces, and event collateral to increase social media engagement, promote new initiatives, and drive event registrations. - Data visualization: Translates complex datasets into clear, memorable infographics, maps, and charts for more than 50 data stories, many of which rank among the Chamber's highest-performing digital content. In the past year alone, stories featuring my work attracted more than 192,000 unique visitors and 300,000 page views. - Brand systems: Identified an opportunity to streamline creative production by proposing a self-service design system for internal clients. Designed a modular template library now used by 40+ creative partners creating nearly 2,000 on-brand assets annually. - Creative direction: Leads visual strategy across social, digital, and web, by identifying emerging design trends, establishing creative standards, and ensuring a cohesive brand presence across assets. - Art direction: Directs and provides creative feedback to designers and freelancers, ensuring high-quality design and brand consistency. - Impact evaluation: Assesses campaign and product performance through auditing, collecting user/stakeholder feedback, and conducting environmental scans to revamp older or underperforming assets. - Prototyping: Designs wireframes for web tools, dashboards, landing pages, and our website. Updates as user feedback is shared.

Junior Graphic Designer at Remote

Created a visual identity for social media, brand guide, and template library to attract new audiences, standardize assets, and grow the social following. Shaped creative direction across policy campaigns by partnering with stakeholders, identifying opportunities, and recommending effective visual solutions. Designed social graphics, marketing materials, maps, one-pagers, and print products for campaigns and events.

Created visual identity for social media, brand guide, and a template library to attract new audiences, standardize assets, and grow social following. Shaped creative direction across policy campaigns by partnering with stakeholders, identifying opportunities, and recommending effective visual solutions. Designed social graphics, marketing materials, maps, one-pagers, and print products for campaigns and events.

Junior Graphic Designer at Remote

Created visual identity for social media including a brand guide and template library to attract new audiences, standardize assets, and grow social following. Shaped creative direction across policy campaigns by partnering with stakeholders, identifying opportunities, and recommending effective visual solutions. Designed social graphics, marketing materials, maps, one-pagers, and print products for campaigns and events.

Design Consultant at Bully Pulpit International

Designed display ads, social graphics, infographics, and landing pages for Fortune 500 companies, non-profits, advocacy organizations, and financial institutions under tight deadlines. Delivered 5–10 projects weekly, set client expectations, and collaborated closely with client leads and directors to produce impactful assets for digital campaigns.