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Strategic Social Media Manager and Digital Marketing Coordinator with hands-on experience owning content strategy and brand voice across 15+ client brands spanning wellness, lifestyle, healthcare, retail, and more. Skilled at translating brand identity into platform-specific content, planning campaigns, and managing client relationships through performance analysis. Background in personal content creation across lifestyle, beauty, and wellness, with experience building online communities and collaborating on partner/ sponsored content aligned to brand goals and audience engagement.…Strategic Social Media Manager and Digital Marketing Coordinator with hands-on experience owning content strategy and brand voice across 15+ client brands spanning wellness, lifestyle, healthcare, retail, and more. Skilled at translating brand identity into platform-specific content, planning campaigns, and managing client relationships through performance analysis. Background in personal content creation across lifestyle, beauty, and wellness, with experience building online communities and collaborating on partner/ sponsored content aligned to brand goals and audience engagement.

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Social Media Manager, Digital Marketer, Community Manager, +3

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Strategic Social Media Manager and Digital Marketing Coordinator with hands-on experience owning content strategy and brand voice across 15+ client brands spanning wellness, lifestyle, healthcare, retail, and more. Skilled at translating brand identity into platform-specific content, planning campaigns, and managing client relationships through performance analysis. Background in personal content creation across lifestyle, beauty, and wellness, with experience building online communities and collaborating on partner/ sponsored content aligned to brand goals and audience engagement.…Strategic Social Media Manager and Digital Marketing Coordinator with hands-on experience owning content strategy and brand voice across 15+ client brands spanning wellness, lifestyle, healthcare, retail, and more. Skilled at translating brand identity into platform-specific content, planning campaigns, and managing client relationships through performance analysis. Background in personal content creation across lifestyle, beauty, and wellness, with experience building online communities and collaborating on partner/ sponsored content aligned to brand goals and audience engagement.

Available to hire

Strategic Social Media Manager and Digital Marketing Coordinator with hands-on experience owning content strategy and brand voice across 15+ client brands spanning wellness, lifestyle, healthcare, retail, and more. Skilled at translating brand identity into platform-specific content, planning campaigns, and managing client relationships through performance analysis.

Background in personal content creation across lifestyle, beauty, and wellness, with experience building online communities and collaborating on partner/ sponsored content aligned to brand goals and audience engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager & Digital Marketing Coordinator at EMF Media

January 1, 2025 - Present

Owned end-to-end social media and digital marketing strategy for a portfolio of 15+ client brands across multiple industries. Developed content strategies and platform-specific content including graphics, short-form video, and copy tailored to each brand’s voice, audience, and objectives. Planned and managed content calendars, posting schedules, and campaigns across platforms to maintain consistent brand identity. Analyzed performance metrics and conducted competitor and trend research to continuously refine content strategy. Partnered directly with clients to translate business goals into platform-specific social media strategies, campaign plans, and creative content. Supported coordinated content execution while maintaining consistency across concurrent client accounts.

Freelance Digital Marketing Coordinator

January 1, 2024 - January 1, 2025

Provided freelance digital marketing and social media management support to clients. Built foundational experience in content strategy, scheduling, and platform management ahead of moving into a full-time agency role. Developed and managed day-to-day platform activity independently.

Primary & High School Teacher at Boksburg Christian Academy

January 1, 2023 - January 1, 2025

Planned and independently delivered structured lessons, building strong organization, leadership, time management, and communication skills. Managed responsibilities including lesson preparation and effective communication while developing skills transferable to managing multiple client accounts and deadlines.

Content Creator & Social Media Influencer

January 1, 2023 - Present

Built and grew authentic online communities through original lifestyle, beauty, wellness, and educational content. Planned, produced, and edited branded video and photo content, managing the process from concept through publishing. Collaborated with brand partners on sponsored content, aligning creative output with brand voice and campaign goals. Applied creative storytelling and audience engagement techniques to build community trust and connection.

Education

Higher Certificate in Management (majoring in Accounting) at STADIO Higher Education

January 1, 2023 - January 1, 2024

Matric (Cambridge Curriculum) at Boksburg Christian Academy

January 1, 2022 - December 31, 2022

Higher Certificate in Management (Majoring in Accounting) at STA D I O Higher Education

January 1, 2023 - January 1, 2024

Qualifications

Continuous Learning & Training (ongoing professional development in Social Media Marketing, Digital Marketing, Content Strategy, Copywriting, Branding & Brand Strategy, AI-Powered Marketing, Canva Design, CapCut Video Editing)

January 11, 2030 - August 4, 2026

Matric (Cambridge Curriculum)

January 1, 2022 - August 4, 2026

Ongoing professional development (specialised online courses) in Social Media Marketing, Digital Marketing, Content Strategy, Copywriting, Branding & Brand Strategy, AI Powered Marketing, Canva Design & CapCut Video Editing

January 11, 2030 - August 4, 2026

Industry Experience

Healthcare, Retail, Education, Media & Entertainment, Financial Services, Real Estate & Construction, Consumer Goods, Wholesale & Distribution, Professional Services, Other