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Human-rights and digital marketing professional with experience supporting vulnerable groups and advising clients through study and visa processes across multiple countries. Skilled in research, documentation, monitoring & evaluation, and client communications, with a strong background in social media strategy, content creation, paid/organic campaigns, and lead generation. My portfolio _Website not available. Sign in: https://www.twine.net/signup_…Human-rights and digital marketing professional with experience supporting vulnerable groups and advising clients through study and visa processes across multiple countries. Skilled in research, documentation, monitoring & evaluation, and client communications, with a strong background in social media strategy, content creation, paid/organic campaigns, and lead generation. My portfolio _Website not available. Sign in: https://www.twine.net/signup_

Hafsa Bnt Hrb

Social Media Manager, Digital Marketer, Marketing Consultant, +2

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Human-rights and digital marketing professional with experience supporting vulnerable groups and advising clients through study and visa processes across multiple countries. Skilled in research, documentation, monitoring & evaluation, and client communications, with a strong background in social media strategy, content creation, paid/organic campaigns, and lead generation. My portfolio _Website not available. Sign in: https://www.twine.net/signup_…Human-rights and digital marketing professional with experience supporting vulnerable groups and advising clients through study and visa processes across multiple countries. Skilled in research, documentation, monitoring & evaluation, and client communications, with a strong background in social media strategy, content creation, paid/organic campaigns, and lead generation. My portfolio _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Human-rights and digital marketing professional with experience supporting vulnerable groups and advising clients through study and visa processes across multiple countries. Skilled in research, documentation, monitoring & evaluation, and client communications, with a strong background in social media strategy, content creation, paid/organic campaigns, and lead generation.

My portfolio
Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Advanced

Panjabi, Punjabi

Advanced

Work Experience

Team of Content Creators & Marketers Lead

July 1, 2025 - Present

Led a team of content creators and marketers to develop and execute social media strategies across multiple platforms. Drove brand awareness through targeted campaigns, audience engagement, and consistent messaging. Implemented lead generation tactics using paid and organic methods, improving ROI and increasing customer inquiries and conversions. Regularly posted across Instagram, Facebook, LinkedIn, YouTube, TikTok, and Pinterest.

Digital Marketing Manager (Google Ads & Facebook Ads) at Stellar Migration UAE

November 1, 2024 - January 31, 2025

Managed and optimized Google Ads and Facebook Ads campaigns to drive targeted traffic, improve ROI, and increase brand visibility. Designed engaging graphics and managed website content to ensure a cohesive and user-friendly digital presence. Executed lead generation strategies across digital platforms, capturing high-quality leads and nurturing them through automated funnels.

Human Rights Pakistan KFA Consultant (Hybrid) at HAFS ABNTH HRB AREA

August 1, 2023 - Present

Provided research support and produced reports, briefs, and case studies on human rights issues, including women, children, and minorities. Assisted with social media awareness campaigns, and supported organizing seminars, workshops, and advocacy events. Handled inbound/outbound calls with detailed guidance for clients across study/visit-visas application processes for various countries. Maintained accurate client interaction records including call logs and email inquiries, ensuring timely follow-up and data integrity.

Digital Marketing Manager

June 1, 2018 - August 1, 2018

Executed lead generation and digital marketing activities across platforms; designed and managed digital content to support brand presence and improve marketing performance.

Customer Service Representative (Internship)

March 1, 2015 - March 1, 2017