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Business Administration graduate with 5+ years of experience shaping digital growth strategies, CRM and customer segmentation, and product initiatives across banking, FMCG/consumer goods, real estate, and sports. I connect business objectives with customer needs through data-driven marketing, creative campaign execution, and cross-functional collaboration. I’ve owned customer communication journeys and performance optimization in investment/FX products, built organic social and community strategies for consumer brands, and coordinated international digital events and webinars. I’m currently advancing my international business expertise through an MSc at the University of Leeds starting September 2026.…Business Administration graduate with 5+ years of experience shaping digital growth strategies, CRM and customer segmentation, and product initiatives across banking, FMCG/consumer goods, real estate, and sports. I connect business objectives with customer needs through data-driven marketing, creative campaign execution, and cross-functional collaboration. I’ve owned customer communication journeys and performance optimization in investment/FX products, built organic social and community strategies for consumer brands, and coordinated international digital events and webinars. I’m currently advancing my international business expertise through an MSc at the University of Leeds starting September 2026.

Valeria Díaz Valdés

Marketing Strategist, Digital Marketer, Brand Strategist, +2

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Business Administration graduate with 5+ years of experience shaping digital growth strategies, CRM and customer segmentation, and product initiatives across banking, FMCG/consumer goods, real estate, and sports. I connect business objectives with customer needs through data-driven marketing, creative campaign execution, and cross-functional collaboration. I’ve owned customer communication journeys and performance optimization in investment/FX products, built organic social and community strategies for consumer brands, and coordinated international digital events and webinars. I’m currently advancing my international business expertise through an MSc at the University of Leeds starting September 2026.…Business Administration graduate with 5+ years of experience shaping digital growth strategies, CRM and customer segmentation, and product initiatives across banking, FMCG/consumer goods, real estate, and sports. I connect business objectives with customer needs through data-driven marketing, creative campaign execution, and cross-functional collaboration. I’ve owned customer communication journeys and performance optimization in investment/FX products, built organic social and community strategies for consumer brands, and coordinated international digital events and webinars. I’m currently advancing my international business expertise through an MSc at the University of Leeds starting September 2026.

Available to hire

Business Administration graduate with 5+ years of experience shaping digital growth strategies, CRM and customer segmentation, and product initiatives across banking, FMCG/consumer goods, real estate, and sports. I connect business objectives with customer needs through data-driven marketing, creative campaign execution, and cross-functional collaboration.

I’ve owned customer communication journeys and performance optimization in investment/FX products, built organic social and community strategies for consumer brands, and coordinated international digital events and webinars. I’m currently advancing my international business expertise through an MSc at the University of Leeds starting September 2026.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Portuguese

Beginner

Work Experience

Freelance Marketing & Event Coordinator at ICONs Materials (International Webinar)

June 1, 2026 - June 30, 2026

Coordinated and moderated the 9th International Webinar on Construction Materials (20 June). Supported event delivery with international participants and speakers by managing webinar logistics, communication, and participant engagement to ensure a smooth virtual experience. Assisted with event promotion and audience engagement activities across digital channels.

Marketing Assistant at Real Good Food & Luvin Life

April 1, 2026 - July 1, 2026

Developed and executed organic content strategies for Instagram and TikTok to increase brand awareness and customer engagement. Managed community engagement for two consumer brands in Australia while maintaining brand consistency and strengthening customer relationships. Analysed content performance and supported paid media optimisation through creative testing and audience insights. Created short-form video content and creative assets using Canva, CapCut, and AI-based creative tools. Coordinated UGC creator collaborations to support content production and improve brand visibility.

Founder & Project Lead at LÜPA Outdoor

November 1, 2025 - Present

Led the development of an omnichannel platform connecting certified instructors, outdoor brands, and clients interested in starting or advancing in different sports. Designed a community-driven ecosystem with secure payment solutions and integrated services across multiple skill levels. Conducted market research, developed partnerships, and led strategic planning for launch.

Product Owner – Digital Marketing at Itaú

April 1, 2024 - October 1, 2025

Owned digital marketing initiatives for investment and foreign exchange products, coordinating business, marketing, technology, and analytics teams. Defined customer communication strategies across email, push notifications, and in-app experiences. Developed segmentation strategies using Salesforce to personalize communications and improve engagement. Analysed customer behaviour and campaign performance to identify opportunities for product adoption and retention. Managed stakeholder relationships to align customer needs with business objectives and digital solutions.

Own Channel Investments (Digital Marketing) at Itaú

June 1, 2022 - March 1, 2024

Managed multichannel campaigns (email, push, and in-app) to promote investment products and improve customer engagement. Strengthened digital presence through paid and organic media initiatives. Supported customer acquisition and retention strategies for investment products. Analysed campaign results and customer insights to optimize communication strategies.

Marketing and Customer Experience Analyst at CCU

June 1, 2021 - May 1, 2022

Led monthly promotions for Manantial, including pricing definition and digital campaigns to improve conversion across B2C and B2B segments. Developed customer engagement and retention initiatives to strengthen brand relationships. Coordinated sponsorships, events, and digital campaigns to increase brand visibility. Supported pricing and commercial decisions through market analysis.

Property Financial Control Analyst at IMSA - Adportas Property

January 1, 2021 - June 30, 2021

Managed budgets and financial reporting across multiple business units. Analysed financial performance indicators to support strategic decision-making. Prepared reports and insights for management teams.

Customer Experience Intern at Anheuser-Busch InBev

June 1, 2020 - December 31, 2020

Coordinated post-sales support and implemented a compensation plan to improve e-commerce NPS. Analysed customer trends to strengthen retention and loyalty.

Marketing and Operations Analyst at SUDA Outdoors

August 1, 2019 - June 1, 2020

Managed social media and content for brand partnerships. Analysed business opportunities and collaborated with brand ambassadors. Supported marketing campaigns and community-building initiatives.

Rental Fitter (Work & Travel) at Tahoe Donner

December 1, 2018 - March 1, 2019

Provided customer service for ski and snowboard equipment during peak season.