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Creative problem solver with 15+ years of experience helping organizations transform complex business challenges into thoughtful brand identities, integrated marketing campaigns, digital experiences, and event environments. I partner with executive leadership and cross-functional teams to lead projects from strategy through execution across branding, marketing, web, experiential/environmental design, and presentations—building scalable creative systems that improve consistency, streamline workflows, and bring clarity to complex initiatives.…Creative problem solver with 15+ years of experience helping organizations transform complex business challenges into thoughtful brand identities, integrated marketing campaigns, digital experiences, and event environments. I partner with executive leadership and cross-functional teams to lead projects from strategy through execution across branding, marketing, web, experiential/environmental design, and presentations—building scalable creative systems that improve consistency, streamline workflows, and bring clarity to complex initiatives.

Lendi Gleaton

Art Director, Graphic Designer, Creative Strategist, +3

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Creative problem solver with 15+ years of experience helping organizations transform complex business challenges into thoughtful brand identities, integrated marketing campaigns, digital experiences, and event environments. I partner with executive leadership and cross-functional teams to lead projects from strategy through execution across branding, marketing, web, experiential/environmental design, and presentations—building scalable creative systems that improve consistency, streamline workflows, and bring clarity to complex initiatives.…Creative problem solver with 15+ years of experience helping organizations transform complex business challenges into thoughtful brand identities, integrated marketing campaigns, digital experiences, and event environments. I partner with executive leadership and cross-functional teams to lead projects from strategy through execution across branding, marketing, web, experiential/environmental design, and presentations—building scalable creative systems that improve consistency, streamline workflows, and bring clarity to complex initiatives.

Available to hire

Creative problem solver with 15+ years of experience helping organizations transform complex business challenges into thoughtful brand identities, integrated marketing campaigns, digital experiences, and event environments.

I partner with executive leadership and cross-functional teams to lead projects from strategy through execution across branding, marketing, web, experiential/environmental design, and presentations—building scalable creative systems that improve consistency, streamline workflows, and bring clarity to complex initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Design Consultant & Strategist at Independent Brand & Digital Design Consultant (Seeking Smiles Design Co.)

January 1, 2021 - Present

Provide branding, website design, and marketing support for small businesses and growing organizations. Build custom design systems, templates, and workflow automations to streamline client operations and improve production efficiency. Lead branding, web, and marketing initiatives end-to-end from discovery and strategy through final launch, partnering with client stakeholders and creative specialists to deliver unified, high-performing brand experiences.

Independent Brand & Digital Design Consultant | Remote Design Consultant & Strategist at Seeking Smiles Design Co.

January 1, 2021 - Present

Senior Designer | Brand Marketing & Event Experiences at Questex, LLC

January 1, 2021 - Present

Design and support creative for a portfolio of 30+ B2B event and media brands annually spanning technology, telecommunications, healthcare, and life sciences. Create multi-channel campaign assets across digital marketing, websites, presentations, editorial publications, sales collateral, social media, sponsorship activations, event branding, environmental graphics, and wayfinding/digital signage. Help evolve visual identities for flagship brands (e.g., StreamTV, Sensors Converge) to improve brand consistency and stakeholder feedback. Partner with marketing, sales, editorial, UX, and product to translate business goals into creative solutions while managing demanding production schedules. Provide oversight for freelance designers and build scalable design systems, production templates, and Canva resources to streamline workflows across large event portfolios.

Senior Designer | Art Direction & Brand Development at TBS Factoring Service

January 1, 2018 - January 1, 2021

Senior creative resource for company branding, marketing, advertising, environmental graphics, and strategic product launches. Led creative execution for multi-channel advertising campaigns, brand identity initiatives, environmental graphics, internal communications, and marketing collateral. Mentored two in-house designers and partnered directly with the Marketing Director on strategic campaigns and company-wide initiatives. Developed visual identities and supporting creative for new financial products from concept through market launch. Expanded in-house creative capabilities to reduce reliance on outside agencies, improving cost efficiency, responsiveness, brand consistency, and production workflows.

Graphic Designer at Love’s Travel Stops & Country Stores

January 1, 2015 - January 1, 2018

Designed marketing campaigns, educational materials, internal communications, and customer-facing creative supporting an enterprise-scale nationwide travel stop network. Partnered with cross-functional business units to visually communicate complex operational data and corporate initiatives across hundreds of nationwide locations.

Graphic Design & Production at Early Design Experience

January 1, 2010 - January 1, 2015

Developed hands-on expertise in commercial print, signage, apparel, and large-format graphics, building experience in file preparation, print production, and translating creative concepts into production-ready deliverables.