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Front-end & CRO strategist with experience implementing new projects and maintaining existing sites from scratch, with a strong focus on code accessibility, security, and SEO. Skilled in fixing Google Search Console issues, managing GTM tags, and mentoring junior front-end developers. Data-driven experimentation expert partnering with marketing and development teams through A/B testing, UX analysis, personalization roadmaps, and conversion funnel optimization using tools like Contentsquare and Adobe Analytics to improve performance across brands including Luxottica.…Front-end & CRO strategist with experience implementing new projects and maintaining existing sites from scratch, with a strong focus on code accessibility, security, and SEO. Skilled in fixing Google Search Console issues, managing GTM tags, and mentoring junior front-end developers. Data-driven experimentation expert partnering with marketing and development teams through A/B testing, UX analysis, personalization roadmaps, and conversion funnel optimization using tools like Contentsquare and Adobe Analytics to improve performance across brands including Luxottica.

Emanuela Bargelesi

Front-End Developer, Web Developer, SEO Expert, +3

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Front-end & CRO strategist with experience implementing new projects and maintaining existing sites from scratch, with a strong focus on code accessibility, security, and SEO. Skilled in fixing Google Search Console issues, managing GTM tags, and mentoring junior front-end developers. Data-driven experimentation expert partnering with marketing and development teams through A/B testing, UX analysis, personalization roadmaps, and conversion funnel optimization using tools like Contentsquare and Adobe Analytics to improve performance across brands including Luxottica.…Front-end & CRO strategist with experience implementing new projects and maintaining existing sites from scratch, with a strong focus on code accessibility, security, and SEO. Skilled in fixing Google Search Console issues, managing GTM tags, and mentoring junior front-end developers. Data-driven experimentation expert partnering with marketing and development teams through A/B testing, UX analysis, personalization roadmaps, and conversion funnel optimization using tools like Contentsquare and Adobe Analytics to improve performance across brands including Luxottica.

Available to hire

Front-end & CRO strategist with experience implementing new projects and maintaining existing sites from scratch, with a strong focus on code accessibility, security, and SEO. Skilled in fixing Google Search Console issues, managing GTM tags, and mentoring junior front-end developers.

Data-driven experimentation expert partnering with marketing and development teams through A/B testing, UX analysis, personalization roadmaps, and conversion funnel optimization using tools like Contentsquare and Adobe Analytics to improve performance across brands including Luxottica.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

CRO Strategist & Front-End Developer at ImpreSoft Engineering

October 1, 2025 - Present

Implementing new features and maintaining main websites (including sortsmart.com), with strong focus on code accessibility, security, and SEO. Support marketing teams with A/B testing strategy and execution using Omniconvert. Analyze user behavior via Contentsquare and Adobe Analytics to identify conversion optimization opportunities. Fix Google Search Console errors and manage Google Tag Manager (GTM) tags; also support tracking and experimentation implementation. Mentored junior front-end developers and collaborated cross-functionally with marketing/engineering stakeholders on experiments and UX improvements.

CRO Strategist & Frontend Developer at EMO Academic Inc. / Blue

October 1, 2025 - Present

Implemented and maintained main corporate sites, including SortSmart.com, as well as new feature development from scratch. Led CRO initiatives by analyzing user behavior and running A/B tests to identify conversion optimization opportunities. Managed measurement and experimentation workflows using tools such as Omniconvert, Adobe Analytics, GA4, and GTM. Focused on accessibility, security, and SEO optimization; supported marketing teams with testing strategy and execution to improve funnel performance. Mentored junior front-end developers and collaborated with cross-functional stakeholders (marketing and developers) to deliver data-driven web improvements.

CRO Strategist & Front-End Developer

September 20, 2021 - October 1, 2025

Stakeholder management and A/B testing strategy for Luxottica brands (Sunglass Hut, Costa del Mar, Nuance). Led UX analysis and conversion funnel optimization using Contentsquare and Adobe Analytics; contributed to personalization and experimentation roadmap via Moneta te and Dynamic Yield. Implemented and maintained site experiences for SortSmart.com and supported marketing A/B testing execution using Omniconvert; performed user behavior analysis using behavioral insights tools.

CRO Strategist & Frontend Developer at Bit Bang

September 20, 2021 - October 1, 2025

Stakeholder management and A/B testing strategy for Luxottica brands including Sunglass Hut, Costa del Mar, and Nuance. Conducted UX analysis and conversion funnel optimization using Contentsquare and Adobe Analytics. Built personalization and experimentation roadmap via Monetaate and Dynamic Yield. Delivered new front-end features and ensured ongoing site maintenance for main platforms referenced in the resume; collaborated across marketing and engineering to apply experimentation learnings to improve conversion outcomes.

Front-End Developer (possible)

April 20, 2020 - September 20, 2021

Frontend Developer at EMO / Feder

April 20, 2020 - September 20, 2021

Supported development and optimization work in remote/part-time capacity. Details are limited in the provided resume text; responsibilities appear to align with front-end development and experimentation/measurement practices listed elsewhere in the profile.