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Social Media Manager and content marketing professional based in Toronto, driving growth through data-informed strategies, high-performing campaigns, and engaging multimedia content across major platforms. I combine SEO, copywriting, video production, and paid media management to increase web traffic, engagement, and leads—partnering with teams and brands to translate insights into measurable business results.…Social Media Manager and content marketing professional based in Toronto, driving growth through data-informed strategies, high-performing campaigns, and engaging multimedia content across major platforms. I combine SEO, copywriting, video production, and paid media management to increase web traffic, engagement, and leads—partnering with teams and brands to translate insights into measurable business results.

Fatema Asif Hararwala

Copywriter, Content Producer, Content Creator, +3

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Social Media Manager and content marketing professional based in Toronto, driving growth through data-informed strategies, high-performing campaigns, and engaging multimedia content across major platforms. I combine SEO, copywriting, video production, and paid media management to increase web traffic, engagement, and leads—partnering with teams and brands to translate insights into measurable business results.…Social Media Manager and content marketing professional based in Toronto, driving growth through data-informed strategies, high-performing campaigns, and engaging multimedia content across major platforms. I combine SEO, copywriting, video production, and paid media management to increase web traffic, engagement, and leads—partnering with teams and brands to translate insights into measurable business results.

Available to hire

Social Media Manager and content marketing professional based in Toronto, driving growth through data-informed strategies, high-performing campaigns, and engaging multimedia content across major platforms.

I combine SEO, copywriting, video production, and paid media management to increase web traffic, engagement, and leads—partnering with teams and brands to translate insights into measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Social Media Manager at C&D Group

September 1, 2024 - Present

Spearheaded direct mail and email marketing campaigns; wrote SEO blog posts, product descriptions, and banners; and provided marketing recommendations that contributed to $40,000 in sales. Ideated content strategy and amplification plan across news releases, articles, landing pages, web copy, and CRM copywriting, resulting in a 71% increase in web traffic. Produced 80+ original video and static content pieces monthly across TikTok, Instagram, Facebook, and YouTube, increasing overall engagement by 74.6% within six months.

Copywriter at C&D GROUP

September 1, 2024 - Present

Spearheaded direct mail and email marketing campaigns; wrote SEO blog posts, product descriptions, and banners; provided marketing recommendations that led to $40,000 in sales. Ideated a content strategy and its amplifications (news releases, articles, landing pages, web copy, CRM copywriting, social media campaigns), resulting in a 71% increase in web traffic. Produced 80+ original video and static content pieces monthly across TikTok, Instagram, Facebook, and YouTube, increasing engagement by 74.6% within 6 months.

Content Manager at Belson Baby Care Services Inc.

February 1, 2023 - September 1, 2024

Gained 42% brand engagement through PR events and influencer marketing strategies. Managed paid ads for Meta, Google, and LinkedIn, generating 300+ leads under an $800 ad budget. Attained 57% clickthrough rate by conducting customer surveys, 20+ interviews, and intensive research for a new line of services. Maintained the social media calendar and scheduled posts on time to avoid delays.

Copy Writer at Social Panga

June 1, 2022 - July 31, 2022

Worked for brands including National Geographic, Discovery+, FoxLife, and Disney Jr. Received the 2022 Dragon Awards for Nat Geo (Best Digital Strategy for a Cause). Increased engagement on Instagram Reels through storytelling, engagement-driven copy, and customer research with CMS management, surpassing 2M views in a single day. Led a team of 5; conceptualized a marketing campaign for a product launch that resulted in a 93.07% increase in conversion rate for a B2B firm.

Copy Writer at Social Panga

June 1, 2020 - July 1, 2022

Created copy for brands including National Geographic, Discovery+, FoxLife, and Disney Jr. Received the 2022 Dragon Awards for Nat Geo – Best Digital Strategy for a Cause. Increased Instagram Reels engagement through storytelling, engagement-driven copy, and customer research with CMS management—surpassing 2M views in a single day. Led a team of 5 and conceptualized a product launch campaign resulting in a 93.07% conversion rate increase for a B2B firm.