Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Strategic service & experience designer with a dual background in Product Design and Service Design (RCA). I bridge systemic service strategy with intuitive digital/physical UX touchpoints, delivering human-centred, high-impact design solutions for global brands. I’ve supported Fortune 500 clients with end-to-end consulting across user journeys, information architecture, stakeholder alignment, and compliance-ready design execution—turning business goals into measurable, accessible experiences across platforms and physical interactions.…Strategic service & experience designer with a dual background in Product Design and Service Design (RCA). I bridge systemic service strategy with intuitive digital/physical UX touchpoints, delivering human-centred, high-impact design solutions for global brands. I’ve supported Fortune 500 clients with end-to-end consulting across user journeys, information architecture, stakeholder alignment, and compliance-ready design execution—turning business goals into measurable, accessible experiences across platforms and physical interactions.

Chen Zi Wan

UX Designer, Product Designer, Brand Strategist, +1





Strategic service & experience designer with a dual background in Product Design and Service Design (RCA). I bridge systemic service strategy with intuitive digital/physical UX touchpoints, delivering human-centred, high-impact design solutions for global brands. I’ve supported Fortune 500 clients with end-to-end consulting across user journeys, information architecture, stakeholder alignment, and compliance-ready design execution—turning business goals into measurable, accessible experiences across platforms and physical interactions.…Strategic service & experience designer with a dual background in Product Design and Service Design (RCA). I bridge systemic service strategy with intuitive digital/physical UX touchpoints, delivering human-centred, high-impact design solutions for global brands. I’ve supported Fortune 500 clients with end-to-end consulting across user journeys, information architecture, stakeholder alignment, and compliance-ready design execution—turning business goals into measurable, accessible experiences across platforms and physical interactions.

Available to hire

Strategic service & experience designer with a dual background in Product Design and Service Design (RCA). I bridge systemic service strategy with intuitive digital/physical UX touchpoints, delivering human-centred, high-impact design solutions for global brands.

I’ve supported Fortune 500 clients with end-to-end consulting across user journeys, information architecture, stakeholder alignment, and compliance-ready design execution—turning business goals into measurable, accessible experiences across platforms and physical interactions.

Skills

Branding

Figma

Product Design

Language

Work Experience

Service Strategist (RCA x Tate Modern) - Service Strategy & Inclusion at Tate Modern (RCA x Tate Modern)

October 1, 2025 - January 31, 2026

Mapped multi-stakeholder service co-systems and led ethnographic interviews to identify and address accessibility gaps for marginalized families. Designed a sustainable 'value exchange' service blueprint and defined key physical service touchpoints. Managed end-to-end design of a tactile communication device for visually impaired users, translating 'emotional inequity' into tangible physical-digital interactions. Validated via iterative prototyping and usability testing.

Freelance End-to-End UX & Digital Strategy at Frontier Group

January 1, 2025 - June 1, 2025

Spearheaded UX/UI evolution for the corporate platform by mapping user journeys, restructuring information architecture (IA), and aligning digital touchpoints with international market and ESG strategies. Partnered with cross-functional teams and global clients to translate business objectives into systemic service design strategies and product-aligned UX decisions.

Brand & User Experience Intern / Consultant (User insights & visual strategy) at ZTE Corporation

January 1, 2025 - December 31, 2025

Directed social media visual design based on user engagement insights, integrating AI-driven workflows to strengthen brand resonance. Built cross-functional visual design systems and guidelines for corporate initiatives. Produced performance-oriented visual outputs, achieving 300+ average post engagements. Aligned internal design asset standards to streamline delivery across teams.

Service & Experience Designer (Service Design / Service Strategy)

September 1, 2024 - August 1, 2025

Led service strategy and service blueprinting to translate business goals into systemic design solutions. Mapped service ecosystems and conducted ethnographic/stakeholder interviews to address accessibility gaps, then designed inclusive and physical UX touchpoints. Prototyped and validated user experience through usability testing and functional prototyping, including iteration based on feedback to improve accessibility and emotional equity in tangible interactions.

Product Designer (Product + Design Execution) at BAP (Product Design)

September 1, 2021 - June 30, 2025

Delivered product design work spanning research-to-execution, including information architecture (IA), wireframing, and rapid prototyping. Focused on aligning digital touchpoints with international market needs and ESG strategies, ensuring designs remain consistent across journeys and deliver measurable user outcomes.