Senior Designer at M1

Produced digital ad assets for major mobile brand launches including Apple, Samsung, Honor, and Vivo. Designed campaign creative for iPhone 17 and Honor Magic V5, contributing to strong CTR and impression outcomes. Led a design revamp for the monthly CIS eDM, improving average CTOR substantially and increasing peak engagement. Also designed print materials for retail campaigns and IT Show participation, including posters, pull-up banners, and booth collateral.

Senior Designer at Hinomi

Led design revamps for Shopify storefronts across five international markets by improving information architecture, usability, and brand visibility through user-centred design. Directed technical design and optimization initiatives that increased site health scores across multiple regions, improved domain authority, and raised EU-related performance metrics within six months. Redesigned automated communication journeys within Klaviyo for the US market, driving a large conversion-rate increase. Designed large-scale print collateral for IT Show across Singapore, Europe, and Hong Kong, and mentored a junior designer while advising the marketing team on content projects.

Creative Consultant/ Digital Creative Designer at Criteo

Built and expanded Criteo’s internal HTML5 banner template library over the long term, personally designing a portion of templates to increase campaign options across APAC. Created customized interactive animation banners with cross-functional teams, consistently meeting quarterly targets. Conducted A/B testing that improved Traveloka Hotel Indonesia performance metrics and introduced a customized mobile ad format for Michael Page APAC and Page Personnel. Built reusable HTML5 banners for Samsung Philippines adopted by a central design team in Paris. Mentored junior designers in India and trained new hires on creative best practices.

Senior Web Designer at IH Digital

Designed responsive Facebook web applications for global brand campaigns, owning user flow, visual design, and prototyping, with occasional HTML/CSS implementation. Delivered multiple campaigns per month. Led design and development of the company’s first Android mini-game app for the Singapore Red Cross Society. Designed brand print ads for Enfagrow published in newspapers.

Senior Executive Multimedia Designer at Innoform Media

Owned the structural redesign of an internal e-commerce portal as the sole designer, converting a legacy fixed-width layout into a responsive design. Delivered sitemaps, user flows, and high-fidelity prototypes for eDM templates.