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I have a 20+ year professional marketing career focused on improving the member experience through communications and technology. I bring broad marketing expertise and can quickly identify where the customer experience or process is falling short—then deliver practical, lasting improvements across campaigns, journeys, brand experiences and Martech integrations. I specialise in growth and retention strategy, data segmentation and highly targeted go-to-market campaigns, including regulatory communication projects. I’m experienced in turning complex regulatory requirements into clear, accurate communications that meet customer needs and deliver measurable outcomes for the business.…I have a 20+ year professional marketing career focused on improving the member experience through communications and technology. I bring broad marketing expertise and can quickly identify where the customer experience or process is falling short—then deliver practical, lasting improvements across campaigns, journeys, brand experiences and Martech integrations. I specialise in growth and retention strategy, data segmentation and highly targeted go-to-market campaigns, including regulatory communication projects. I’m experienced in turning complex regulatory requirements into clear, accurate communications that meet customer needs and deliver measurable outcomes for the business.

VICTORIA A. FULLARD MCIM

Marketing Strategist, Fractional CMO, Fractional CTO, +2

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I have a 20+ year professional marketing career focused on improving the member experience through communications and technology. I bring broad marketing expertise and can quickly identify where the customer experience or process is falling short—then deliver practical, lasting improvements across campaigns, journeys, brand experiences and Martech integrations. I specialise in growth and retention strategy, data segmentation and highly targeted go-to-market campaigns, including regulatory communication projects. I’m experienced in turning complex regulatory requirements into clear, accurate communications that meet customer needs and deliver measurable outcomes for the business.…I have a 20+ year professional marketing career focused on improving the member experience through communications and technology. I bring broad marketing expertise and can quickly identify where the customer experience or process is falling short—then deliver practical, lasting improvements across campaigns, journeys, brand experiences and Martech integrations. I specialise in growth and retention strategy, data segmentation and highly targeted go-to-market campaigns, including regulatory communication projects. I’m experienced in turning complex regulatory requirements into clear, accurate communications that meet customer needs and deliver measurable outcomes for the business.

Available to hire

I have a 20+ year professional marketing career focused on improving the member experience through communications and technology. I bring broad marketing expertise and can quickly identify where the customer experience or process is falling short—then deliver practical, lasting improvements across campaigns, journeys, brand experiences and Martech integrations.

I specialise in growth and retention strategy, data segmentation and highly targeted go-to-market campaigns, including regulatory communication projects. I’m experienced in turning complex regulatory requirements into clear, accurate communications that meet customer needs and deliver measurable outcomes for the business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Marketing Business Partner – SMB Insurance at Marsh McLennan (Marsh) - SMB Insurance

July 1, 2024 - June 30, 2026

Marketing delivery lead for Marsh’s SMB Insurance business across six industry segments. Coordinated end-to-end integrated campaigns across email, web, content and broker/partner channels in a complex multi-segment intermediated environment. Coached and uplifted the SMB marketing team through resource and pipeline visibility, briefing design/content/digital functions, and maintaining on-time delivery. Managed sponsorship and partnership budgets with a commercial ROI mindset, forecasting returns and recommending spend optimisation. Owned prospect data through the funnel and built lifecycle journeys to improve conversion. Drove measurement and reporting across segments, translating performance into practical insights and future campaign improvements. Key outcomes include multi-channel targeted growth campaign performance (95% YoY sales revenue growth; 62% YoY client acquisition increase; 45% YoY new leads), AI-optimised thought-leadership content with 22% YoY page-visit growth, and cr

Marketing Business Partner at Mercer Financial Advice (Mercer Australia), Melbourne

January 1, 2022 - December 31, 2024

Embedded within the Mercer Financial Advice leadership team as marketing lead for retention and engagement of existing clients and organic acquisition of new clients. Owned annual and quarterly marketing activity plans with leadership, ensuring deliverables were planned, tracked and delivered on time. Owned brand and content program including implementation of refreshed Customer Value Proposition and content strategy across newsletters, events and digital channels. Influenced senior stakeholders on engagement themes and activities; delivered client roadshow events (face-to-face forums and online webinars), including development of timelines, client communications and post-event feedback surveys. Managed campaign/program performance using ongoing tracking and data-driven recommendations. Managed marketing spend and budget recommendations. Partnered closely with Risk & Compliance to ensure regulatory alignment in workflows and materials. Embedded lifecycle marketing journeys using Sale

Marketing Operations Lead at Mercer Australia

November 1, 2018 - December 31, 2021

Operational backbone within Mercer's B2C marketing team supporting multiple superannuation fund clients across the Pacific region. Owned the operational roadmap, created monthly operational forums to refine processes, and managed a forward activity planner (Asana/Jira) to prioritise client deliverables in a complex multi-client environment. Created a Confluence marketing wiki for processes and documentation and led end-to-end integrated member communications across email, digital, print and direct channels, including regulatory communications such as annual reports, newsletters, Significant Event Notices (SENs) and product change notifications. Led a team of three marketing professionals, providing coaching, oversight and support. Served as the central coordination point between internal and external stakeholders, managing competing priorities and keeping delivery on track across regulatory projects including Protecting Your Super and Putting Members’ Interests First. Built and em

Senior Marketing Manager (Contract) at Connective

January 1, 2018 - November 30, 2018

Led a team of 4 responsible for developing and delivering integrated marketing campaigns across channels on time and on budget, aligned to marketing and communications strategy for Australia’s mortgage broker aggregator Connective. Launched the new product Digital Marketing Hub for brokers and executed go-to-market strategy. Developed automated customer journeys to create retention, cross-sell and up-sell opportunities to mortgage brokers, including a new onboarding journey. Managed an agile transition project between Salesforce/Pardot and Microsoft Dynamics CRM and marketing tool, including data mapping and development of new branded digital marketing assets and automated journeys.

Parental Leave

November 1, 2017 - January 1, 2018

Digital Marketing Manager (Asia Pacific)

February 1, 2015 - November 30, 2015

Digital Marketing Manager (Asia Pacific) at Kineo Asia Pacific

February 1, 2015 - November 30, 2015

Brand Marketing Manager at Nine Lanterns

September 1, 2013 - March 1, 2014

Marketing Manager – Campaigns at Learn Now

February 1, 2013 - September 30, 2013

Digital Marketing Manager at Omni Asia Pacific

February 1, 2011 - August 31, 2012