I’m a designer, manager, small business owner and mum. I live on a farm on the outskirts of Auckland and have always believed in ethical living — and in raising kids who can name trees as confidently as they can apps. My approach to work is grounded in human-centred design (HCD), with a particular interest in user research and understanding what people really need. I’ve been fortunate to work with some truly inspiring people throughout my career. I’ve collaborated with scientists, educators and architects to transform exhibits at an American museum; worked for an innovative web design studio, where I helped develop an HCD methodology; and managed a design and editorial team in Tokyo. After many years working in design, communications and leadership roles, I became the owner of Twig & Bloom, a boutique floral and gift business in Matakana. Running my own business brought together many of the skills I’d developed throughout my career — design, marketing, e-commerce, communications, customer experience, team management and creative direction — while giving me hands-on experience managing every aspect of a small business. At this stage of my life, my priorities have shifted. I’m supporting a disabled child who needs me to be more available, so I’m looking for a part-time, flexible role that I can do from home. I’m not looking to climb the corporate ladder; I’m looking for meaningful, manageable work where I can contribute my experience and skills, be part of a good team, and still have the flexibility my family needs.

Tara Southgate

I’m a designer, manager, small business owner and mum. I live on a farm on the outskirts of Auckland and have always believed in ethical living — and in raising kids who can name trees as confidently as they can apps. My approach to work is grounded in human-centred design (HCD), with a particular interest in user research and understanding what people really need. I’ve been fortunate to work with some truly inspiring people throughout my career. I’ve collaborated with scientists, educators and architects to transform exhibits at an American museum; worked for an innovative web design studio, where I helped develop an HCD methodology; and managed a design and editorial team in Tokyo. After many years working in design, communications and leadership roles, I became the owner of Twig & Bloom, a boutique floral and gift business in Matakana. Running my own business brought together many of the skills I’d developed throughout my career — design, marketing, e-commerce, communications, customer experience, team management and creative direction — while giving me hands-on experience managing every aspect of a small business. At this stage of my life, my priorities have shifted. I’m supporting a disabled child who needs me to be more available, so I’m looking for a part-time, flexible role that I can do from home. I’m not looking to climb the corporate ladder; I’m looking for meaningful, manageable work where I can contribute my experience and skills, be part of a good team, and still have the flexibility my family needs.

Available to hire

I’m a designer, manager, small business owner and mum. I live on a farm on the outskirts of Auckland and have always believed in ethical living — and in raising kids who can name trees as confidently as they can apps. My approach to work is grounded in human-centred design (HCD), with a particular interest in user research and understanding what people really need.

I’ve been fortunate to work with some truly inspiring people throughout my career. I’ve collaborated with scientists, educators and architects to transform exhibits at an American museum; worked for an innovative web design studio, where I helped develop an HCD methodology; and managed a design and editorial team in Tokyo.

After many years working in design, communications and leadership roles, I became the owner of Twig & Bloom, a boutique floral and gift business in Matakana. Running my own business brought together many of the skills I’d developed throughout my career — design, marketing, e-commerce, communications, customer experience, team management and creative direction — while giving me hands-on experience managing every aspect of a small business.

At this stage of my life, my priorities have shifted. I’m supporting a disabled child who needs me to be more available, so I’m looking for a part-time, flexible role that I can do from home. I’m not looking to climb the corporate ladder; I’m looking for meaningful, manageable work where I can contribute my experience and skills, be part of a good team, and still have the flexibility my family needs.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Business Owner at Twig & Bloom
February 1, 2022 - Present
Owned and managed a boutique floral and gift business, overseeing day-to-day operations including e-commerce, marketing, customer service, purchasing, supplier relationships, merchandising, and financial management. Led creative direction for the brand, including website design, photography and content creation, and ran digital marketing. Managed weddings, events, and corporate work from enquiry through delivery. Built relationships with customers and suppliers, led a small team, and improved products, systems and processes to grow efficiency and profitability, culminating in managing the business sale and transition to new ownership.
Internal Communications Manager at FIRST Security
August 1, 2021 - February 1, 2022
Part-time remote internal communications manager for a geographically dispersed workforce. Developed and delivered clear, engaging internal communications across multiple channels by translating business information into accessible content for employees. Partnered with senior leaders and teams to support initiatives, organisational change and employee engagement, managing communications planning, content development and internal campaigns while balancing multiple stakeholders in a fast-paced environment.
Freelance Senior Designer
May 1, 2020 - August 1, 2021
Provided senior design services as a freelancer, supporting web and visual design work and related creative deliverables.
Creative Studio Manager at AIA NZ Creative Studio
April 1, 2016 - April 1, 2020
Led AIA’s internal creative agency, including scoping projects, creative direction, resource management, project management, performance reviews and professional development. Built and sustained a high-performing team and successfully led the design team through a company-wide rebrand, project managing the collateral rebrand stream.
Senior Designer at Sovereign
February 1, 2015 - April 1, 2016
Created web and print designs and mentored intermediate designers. Worked independently on projects including reverse briefs, defining creative concepts, designing user interfaces, and creating marketing materials.
Senior Designer at Panasonic New Zealand Ltd.
January 1, 2013 - February 1, 2015
Produced small web and print projects, creating banners, information graphics, posters, product packaging and brochures, including remote collaboration as required.
Senior Designer (Human Centred Design) at Shift
January 1, 2008 - January 1, 2010
Mentored junior and intermediate designers and performed quality assurance on outputs. Delivered art direction for www.newzealand.com. Worked independently on client requirement gathering, creating information architecture, designing user interfaces, interaction design, and conducting usability evaluations. Also supported pre-sales documentation, pitch presentations and marketing materials.
Communications Manager at Tokyo American Club
January 1, 2007 - August 1, 2007
Managed an internal team responsible for Tokyo American Club’s iNTOUCH magazine, website, event promotion materials, and in-house displays.
English Teacher at GEOS Japan
May 1, 2006 - December 1, 2006
Taught students aged 1 to 15 years. Created lesson plans and supporting materials, contributed to school growth through model lessons and special events.
Senior Designer (Human Centred Design) at Shift 6 years
January 1, 2004 - January 1, 2006
Worked independently on client requirement gathering, defining creative concepts, creating information architecture, designing user interfaces, interaction design, and conducting usability evaluations.
Studio Manager at Shift
January 1, 2003 - January 1, 2004
Led a studio of thirteen people including project managers, designers and developers. Managed projects including writing client contracts, creating project plans, coordinating project teams and ensuring delivery on time and on budget. Assisted with pre-sales documents and pitch presentations.
Intermediate Designer at Shift
January 1, 2000 - January 1, 2003
Supported the Shift project lifecycle from gathering client requirements and creating information architecture through to user interface design and HTML/CSS production.
Multimedia Designer at Cranbrook Institute of Science
February 1, 1997 - November 1, 1999
Designed and developed interactive computer environments and video exhibits within multidisciplinary teams, covering the full process from conceptualisation through production and installation. Oversaw multimedia projects, managed multimedia budgets, and directed subcontracted vendors.

Education

Bachelor of Computer Graphic Design (Honours) at Whanganui School of Design
January 1, 1993 - January 1, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Travel & Hospitality