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I’ve spent my career at the sharp end of social video—editing, managing and scaling content for pages reaching millions of people every day. I work confidently across both short- and long-form video, with a strong instinct for hooks, pacing, storytelling, captions, music, sound design and the creative details that keep viewers watching. My experience goes far beyond the edit. I’ve helped lead content across four Facebook brands with more than 24 million followers, contributing to a record four billion monthly views. I’ve managed editors and researchers, overseen content scheduling and publishing, built quality-control standards and used performance insights to shape stronger creative decisions. I’m comfortable analysing results across Facebook, Instagram, TikTok and YouTube, then turning those learnings into sharper hooks, better retention and smarter distribution. I’m equally at home taking a project from raw footage to final export or stepping into a wider management role to improve workflows, creative quality and team output. I bring an editor’s eye, a manager’s overview and a clear understanding of what makes video content feel native, current and built to perform.…I’ve spent my career at the sharp end of social video—editing, managing and scaling content for pages reaching millions of people every day. I work confidently across both short- and long-form video, with a strong instinct for hooks, pacing, storytelling, captions, music, sound design and the creative details that keep viewers watching. My experience goes far beyond the edit. I’ve helped lead content across four Facebook brands with more than 24 million followers, contributing to a record four billion monthly views. I’ve managed editors and researchers, overseen content scheduling and publishing, built quality-control standards and used performance insights to shape stronger creative decisions. I’m comfortable analysing results across Facebook, Instagram, TikTok and YouTube, then turning those learnings into sharper hooks, better retention and smarter distribution. I’m equally at home taking a project from raw footage to final export or stepping into a wider management role to improve workflows, creative quality and team output. I bring an editor’s eye, a manager’s overview and a clear understanding of what makes video content feel native, current and built to perform.

Lucy Crump

Video Editor, Social Media Manager, Content Producer, +2

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I’ve spent my career at the sharp end of social video—editing, managing and scaling content for pages reaching millions of people every day. I work confidently across both short- and long-form video, with a strong instinct for hooks, pacing, storytelling, captions, music, sound design and the creative details that keep viewers watching. My experience goes far beyond the edit. I’ve helped lead content across four Facebook brands with more than 24 million followers, contributing to a record four billion monthly views. I’ve managed editors and researchers, overseen content scheduling and publishing, built quality-control standards and used performance insights to shape stronger creative decisions. I’m comfortable analysing results across Facebook, Instagram, TikTok and YouTube, then turning those learnings into sharper hooks, better retention and smarter distribution. I’m equally at home taking a project from raw footage to final export or stepping into a wider management role to improve workflows, creative quality and team output. I bring an editor’s eye, a manager’s overview and a clear understanding of what makes video content feel native, current and built to perform.…I’ve spent my career at the sharp end of social video—editing, managing and scaling content for pages reaching millions of people every day. I work confidently across both short- and long-form video, with a strong instinct for hooks, pacing, storytelling, captions, music, sound design and the creative details that keep viewers watching. My experience goes far beyond the edit. I’ve helped lead content across four Facebook brands with more than 24 million followers, contributing to a record four billion monthly views. I’ve managed editors and researchers, overseen content scheduling and publishing, built quality-control standards and used performance insights to shape stronger creative decisions. I’m comfortable analysing results across Facebook, Instagram, TikTok and YouTube, then turning those learnings into sharper hooks, better retention and smarter distribution. I’m equally at home taking a project from raw footage to final export or stepping into a wider management role to improve workflows, creative quality and team output. I bring an editor’s eye, a manager’s overview and a clear understanding of what makes video content feel native, current and built to perform.

Available to hire

I’ve spent my career at the sharp end of social video—editing, managing and scaling content for pages reaching millions of people every day. I work confidently across both short- and long-form video, with a strong instinct for hooks, pacing, storytelling, captions, music, sound design and the creative details that keep viewers watching.
My experience goes far beyond the edit. I’ve helped lead content across four Facebook brands with more than 24 million followers, contributing to a record four billion monthly views. I’ve managed editors and researchers, overseen content scheduling and publishing, built quality-control standards and used performance insights to shape stronger creative decisions. I’m comfortable analysing results across Facebook, Instagram, TikTok and YouTube, then turning those learnings into sharper hooks, better retention and smarter distribution.
I’m equally at home taking a project from raw footage to final export or stepping into a wider management role to improve workflows, creative quality and team output. I bring an editor’s eye, a manager’s overview and a clear understanding of what makes video content feel native, current and built to perform.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Work Experience

Content Lead at KOMI Group

May 1, 2025 - July 16, 2026

I led content strategy and operations across four Facebook pages with a combined audience of more than 24 million followers, contributing to a record-breaking four billion monthly views across the department. I led the growth of Ultimate in 2026, increasing content interactions by 218% and three-second views by 22%, with the page reaching 300 million monthly views. I also led The Tradesman’s growth in 2025, delivering a 45% increase in revenue, 47% growth in engagement and 100% growth in three-second views, reaching 150 million views. In addition, I led It’s Gone Viral’s Facebook page, generating more than 500 million views a month. My role included managing and developing an in-house team of content researchers, establishing sourcing and quality standards, identifying trends to improve retention and interactions, and overseeing content allocation, publishing workflows, original content development and ideation. I also led video quality control, coached page leads and used performance data to guide video strategy and distribution decisions, while maintaining a zero-strike content safety record for three years on It’s Gone Viral.

Content Manager at KOMI Group for It's Gone Viral

January 1, 2023 - April 1, 2025

I helped lead the growth of It’s Gone Viral, contributing to a record-breaking 50 million minutes watched in a single day, a 168% increase in qualified views and 101.1% revenue growth in 2024. In 2025, the page generated 14.5 million content interactions and over a billion three-second views. I helped evolve the IGV brand through content sourcing, performance insights and high-impact optimisation, using platform trends and audience behaviour to identify emerging editing styles, hooks and formats that could strengthen retention and make the most of every edit. I managed content allocation across the editing team, using performance data to guide creative decisions, distribution and ongoing testing. I also built a new Quality Control function, developing standards in line with platform changes, and led the expansion of the team to meet growing content demand.

Senior Video Editor at KOMI Group for It's Gone Viral

August 1, 2021 - January 1, 2023

I sourced, licensed and edited viral video content for It’s Gone Viral, progressing from Video Editing Coordinator to Senior Video Editor. My work involved shaping raw footage into high-performing, social-first edits through strong hooks, tight pacing, clear storytelling, captions, music, sound design and retention-focused structure. I regularly adapted edits around emerging platform trends, testing different openings, formats and creative approaches to maximise one-minute views and overall watch time. I became the highest-performing editor across the department for one-minute views and was appointed IGV Facebook Lead in December 2022, where I supported page strategy, developed editing standards, reviewed team output and helped editors improve performance through feedback and data-led learnings.