Amy Devitt

Work Experience

Senior Account Director at TQ Branding, London
August 1, 2023 - Present
Full-service branding agency leadership delivering integrated brand strategy, identity, marketing and implementation across Europe, the Middle East and beyond. Leads senior client relationships across strategic accounts, driving growth opportunities and long-term partnerships. Owns pitch/RFP responses and presents integrated solutions to senior and C-suite stakeholders. Oversees operational planning, resourcing and workflow optimization to ensure efficient and profitable delivery. Notable work includes partnering with Saudi Tourism Authority on tourism and destination branding initiatives; partnering with Public Investment Fund and Vision 2030 stakeholders on strategic programs for emerging businesses and national initiatives; delivering branding and experiential rollout for a global tourism flagship event; leading UEFA club competition branding across broadcast, events, digital, licensing, sponsor engagement, stadium branding and host city activation; delivering UEFA broadcast toolkit
Account Director at Tag Worldwide (Dentsu), London
August 1, 2021 - July 1, 2023
Global creative and production agency role managing a portfolio including one of Tag’s largest clients (Accenture). Held commercial and operational accountability for accounts, teams and client relationships. Owned budgets and financial performance including forecasting and pipeline reporting to senior leadership; exceeded budget by €1M and increased GP by 8% on key accounts. Drove business development through strategic pitching, proposal development and growth planning across existing and prospective clients. Led as senior client lead—driving account plans, QBRs, contract renewals, rate reviews and long-term account development. Set strategic direction across account teams to ensure commercial alignment and efficient delivery. Led and coached client services team through acquisition and organisational change while maintaining performance, engagement and operational continuity. Oversaw workflow planning and resource allocation across multiple teams and disciplines. Partnered with
Senior Account Manager at Tag Worldwide (Dentsu), London
August 1, 2020 - July 1, 2021
Managed Motion, Digital and ABM teams on a dedicated B2B account across multiple sectors including tech, life sciences, financial services, automotive, FMCG, luxury and retail. Delivered integrated campaigns and projects across visual identities, films, digital experiences, websites and RFPs; coordinated multi-disciplinary teams to ensure strategic and creative excellence. Developed and delivered award-winning e-learning programs as a new service offering, expanding creative and digital capabilities. Delivered event experiences including Accenture’s Kaleidoscope—covering event identity, content, activations and merchandise rollout. Worked with the Creative Director on strategic and conceptual projects and proposals. Translated client briefs into actionable solutions aligned with business objectives; maintained and grew client relationships and identified new business opportunities. Managed forecasting and P&L and implemented process improvements to increase efficiency. Collaborated
Account Manager at Tag Worldwide (Dentsu), London
June 1, 2019 - July 1, 2020
Managed all video projects under a creative contract on a dedicated B2B account including filming, editing, 2D/3D animation and interactive video. Grew Motion team revenue by 64% within one year.
Account Manager at Tag Worldwide (Dentsu), London
November 1, 2018 - May 1, 2019
Delivered digital, OOH, broadcast and print advertising with the client’s Global Advertising Lead and media agency. Oversaw production schedules, ensuring the client was aware of project timings, costs and risks at all stages.
Account / Project Manager at Ground:zero Productions, Kent
November 1, 2015 - October 1, 2018
Managed client relationships and delivery across corporate events, exhibitions, award shows and video production projects for clients including Pfizer and Zoetis. Oversaw projects from concept through on-site execution, coordinating budgets, schedules, logistics, suppliers and production teams to ensure seamless delivery across live and experiential events.
Production Coordinator at Ground:zero Productions, Kent
September 1, 2014 - October 1, 2015
Supported delivery across live events and production projects, coordinating logistics, schedules, suppliers and operational planning for account and production teams.

Education

INSEAD Driving Digital Marketing Strategy (Distinction) at INSEAD
January 1, 2022 - January 1, 2022
L2 Pass (Business-related study) at LSBFAAT
January 1, 2017 - January 1, 2017
A Levels and GCSEs at Tonbridge Grammar School
January 1, 2010 - January 1, 2010
INSEAD Driving Digital Marketing Strategy at INSEAD
January 1, 2022 - January 1, 2022
LBSF AAT Level 2 at LBSF AAT
January 1, 2017 - January 1, 2017
A Levels at Tonbridge Grammar School
January 1, 2012 - January 1, 2012
GCSEs at Tonbridge Grammar School
January 1, 2010 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Government, Professional Services, Consumer Goods, Financial Services, Retail, Computers & Electronics, Life Sciences