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Content marketing professional with 5+ years of experience developing insight-led content strategies across B2B and B2C brands. Skilled at translating audience insights into compelling narratives, creative concepts, and multi-channel campaigns that drive engagement, lead generation, and brand growth. Experienced in lifecycle marketing and performance optimization through SEO/AEO, A/B testing, and analytics tools. Collaborates cross-functionally to take ideas from strategy to execution, improving conversions and measurable business outcomes across acquisition, retention, and engagement.…Content marketing professional with 5+ years of experience developing insight-led content strategies across B2B and B2C brands. Skilled at translating audience insights into compelling narratives, creative concepts, and multi-channel campaigns that drive engagement, lead generation, and brand growth. Experienced in lifecycle marketing and performance optimization through SEO/AEO, A/B testing, and analytics tools. Collaborates cross-functionally to take ideas from strategy to execution, improving conversions and measurable business outcomes across acquisition, retention, and engagement.

SHA TAK SHI RAS TOGI

Content Strategist, Content Creator, Content Producer, +2

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Content marketing professional with 5+ years of experience developing insight-led content strategies across B2B and B2C brands. Skilled at translating audience insights into compelling narratives, creative concepts, and multi-channel campaigns that drive engagement, lead generation, and brand growth. Experienced in lifecycle marketing and performance optimization through SEO/AEO, A/B testing, and analytics tools. Collaborates cross-functionally to take ideas from strategy to execution, improving conversions and measurable business outcomes across acquisition, retention, and engagement.…Content marketing professional with 5+ years of experience developing insight-led content strategies across B2B and B2C brands. Skilled at translating audience insights into compelling narratives, creative concepts, and multi-channel campaigns that drive engagement, lead generation, and brand growth. Experienced in lifecycle marketing and performance optimization through SEO/AEO, A/B testing, and analytics tools. Collaborates cross-functionally to take ideas from strategy to execution, improving conversions and measurable business outcomes across acquisition, retention, and engagement.

Available to hire

Content marketing professional with 5+ years of experience developing insight-led content strategies across B2B and B2C brands. Skilled at translating audience insights into compelling narratives, creative concepts, and multi-channel campaigns that drive engagement, lead generation, and brand growth.

Experienced in lifecycle marketing and performance optimization through SEO/AEO, A/B testing, and analytics tools. Collaborates cross-functionally to take ideas from strategy to execution, improving conversions and measurable business outcomes across acquisition, retention, and engagement.

Skills

Work Experience

Senior Content Writer at Master's Union

July 1, 2025 - Present

Led end-to-end creative direction and execution for Master’s Union’s flagship magazine 'Scratch', managing editorial, design, production, and cross-functional stakeholders. Developed creative concepts, photoshoots, and interactive print experiences (pop-ups, bookmarks, stickers, games) that doubled circulation from 2,500 to 5,000+ copies. Managed creative agencies and print vendors, ensuring on-time delivery and consistent brand quality across print and digital assets. Built SEO-led content strategy for 300+ blogs, achieving 62% YoY growth in blog users and 64% growth in sessions, alongside improved AI search visibility. Developed SEO and AEO strategy via keyword research and topic clustering, improving Domain Authority by 40% and driving qualified organic traffic. Partnered with designers to improve blog UX through content categorisation, read-time indicators, photo carousels, and pull quotes to increase discoverability and engagement.

Senior Associate – Marketing at Internshala

January 1, 2022 - September 30, 2024

Owned lifecycle marketing across Email (Netcore), WhatsApp (Karix), and Push, executing 500+ B2B and B2C campaigns. Improved B2B open rates by 25% and CTR by 13% through segmentation and A/B testing. Wrote conversion-focused copy across email, social, websites, push notifications, and brand assets supporting acquisition, retention, and engagement. Owned the enterprise lead generation funnel, closing 350 leads against a 300 target (100% of enterprise goals) and increasing B2B MAUs by 20%. Managed 30+ CEO-led webinars (300–500 attendees) and secured sponsorships across 50+ college festivals and hackathons, expanding brand visibility and engagement. Conducted market research, developed GTM and content strategy for the Study Abroad vertical, contributing to first-year revenue exceeding targets by 25%, and created SEO landing pages for new programme launches.

Associate – Training Content Development at Internshala

January 1, 2021 - December 31, 2021

Built and launched 5 courses (Embedded Systems, EV, UI/UX Design, Product Development, Data Science) as an instructional designer by creating storyboards, scripting voiceovers, and working with subject matter experts. Improved course completion rate from 72% to 80%. Managed an instructor FAQ forum across 20+ instructors with a 24-hour resolution SLA, improving SLA performance from 65% to 80% over 6–7 months.