Creative Director with 30+ years spanning global agency campaigns and in-house brand building, including a long tenure at MasterClass where I scaled an in-house creative studio and led AI implementation to reduce production timelines and operational overhead without sacrificing craft. I focus on the most human part of creative transformation: telling documentary-style stories about how product changes real people’s lives—then backing it with AI-driven workflows, governance, and training so teams actually adopt generative tools in production.…

Jack Bibbo

Creative Director with 30+ years spanning global agency campaigns and in-house brand building, including a long tenure at MasterClass where I scaled an in-house creative studio and led AI implementation to reduce production timelines and operational overhead without sacrificing craft. I focus on the most human part of creative transformation: telling documentary-style stories about how product changes real people’s lives—then backing it with AI-driven workflows, governance, and training so teams actually adopt generative tools in production.…

Available to hire

Creative Director with 30+ years spanning global agency campaigns and in-house brand building, including a long tenure at MasterClass where I scaled an in-house creative studio and led AI implementation to reduce production timelines and operational overhead without sacrificing craft.

I focus on the most human part of creative transformation: telling documentary-style stories about how product changes real people’s lives—then backing it with AI-driven workflows, governance, and training so teams actually adopt generative tools in production.

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Work Experience

Creative Director at MasterClass
October 1, 2023 - March 1, 2026
Led cross-functional creative teams and expanded scope to AI implementation for video operations. Reduced campaign timelines from ~16 weeks to near 8 by running two-week AI-powered production sprints and building repeatable creative systems across brand, campaign, and performance channels for a subscription platform. Directed a team of seven (editors, motion designers, assistant editors) and provided end-to-end creative leadership across video, design, and copy. Oversaw creative strategy and execution for marketing campaigns, product moments, and brand initiatives. Directed documentary-style member story projects capturing how MasterClass changed members’ lives. Helped run performance marketing creative operations spending close to $1M/month at peak by pairing growth/data teams with AI-driven versioning that preserved brand craft. Pioneered full-stack AI tooling evaluation (foundation models, creative SaaS, and API orchestration) and built governance frameworks and repeatable workf
Associate Creative Director at MasterClass
May 1, 2020 - September 1, 2023
Creative lead for trailer campaigns; bridged strategy and execution. Oversaw creative development and production of trailer campaigns across MasterClass’s instructor roster. Served as connector between creative strategy, editorial, and marketing—translating briefs into finished work. Mentored editorial and creative team members and established quality standards for the trailer campaign pipeline.
Senior Editor at MasterClass
November 1, 2017 - May 1, 2020
Co-led the editorial team and cut trailers for world-class talent. Joined as one of the earliest members of MasterClass’s in-house Creative Studio which scaled from a handful of people to a 50+ person creative organization alongside a performance marketing engine. Co-led editors producing MasterClass’s signature trailer campaigns and cut trailers for instructors including Simone Biles and David Sedaris across sports, writing, and performance. Helped establish the editorial voice and pacing that became synonymous with the MasterClass brand.
Documentary Editor at Lucasfilm
January 1, 2016 - January 1, 2016
Edited documentary content for Rogue One: A Star Wars Story. Served as lead editor for The Sims campaign work (2013-2014).
Lead Editor at Electronic Arts (EA) - The Sims Campaigns
January 1, 2013 - January 1, 2014
Lead editor for trailer and campaign content for The Sims franchise (trailers and campaigns spanning 2013–2014).
Senior Editor at Goodby Silverstein & Partners
January 1, 2008 - January 1, 2014
Senior editorial and editorial operations across major agency campaigns. Cut NBA spots including "Stepping Up" and "Focus" and worked across brand accounts including Comcast, Subway, HP, and others. Agency-side craft later influenced how the MasterClass in-house creative organization was built.
Freelance Editor at Tropics / Bonfire Labs / 4SP Creative / Intel Corporation
January 1, 2003 - January 1, 2017
Over a decade of freelance editorial work across Bay Area and beyond. Cut long-form commercial/editorial content across multiple boutique production houses and direct-client engagements. Specialized in comedy spots, branded content, and high-craft commercial work. Notable project: Luna Rossa "Story" (Prada) — Editor.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Software & Internet