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Creative Director with 30+ years spanning global agency campaigns and in-house brand building. Over a decade across global agencies and in-house creative studios—including Goodby Silverstein & Partners, Electronic Arts, and Lucasfilm—before spending eight years at MasterClass, scaling a full in-house creative organization while leading performance marketing creative and studio operations. For the last three years, I’ve led AI implementation across the creative studio: evaluating tools across the full stack, building governance and repeatable workflows so generative AI becomes a production advantage, and running AI literacy programs to get skeptical teams actually using it. I also focus on the most human part of the job—documentary-style storytelling that turns real member-level impact into trust-building brand narratives.…Creative Director with 30+ years spanning global agency campaigns and in-house brand building. Over a decade across global agencies and in-house creative studios—including Goodby Silverstein & Partners, Electronic Arts, and Lucasfilm—before spending eight years at MasterClass, scaling a full in-house creative organization while leading performance marketing creative and studio operations. For the last three years, I’ve led AI implementation across the creative studio: evaluating tools across the full stack, building governance and repeatable workflows so generative AI becomes a production advantage, and running AI literacy programs to get skeptical teams actually using it. I also focus on the most human part of the job—documentary-style storytelling that turns real member-level impact into trust-building brand narratives.

Jack Bibbo

Creative Director, Video Editor, Film Director, +4

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Creative Director with 30+ years spanning global agency campaigns and in-house brand building. Over a decade across global agencies and in-house creative studios—including Goodby Silverstein & Partners, Electronic Arts, and Lucasfilm—before spending eight years at MasterClass, scaling a full in-house creative organization while leading performance marketing creative and studio operations. For the last three years, I’ve led AI implementation across the creative studio: evaluating tools across the full stack, building governance and repeatable workflows so generative AI becomes a production advantage, and running AI literacy programs to get skeptical teams actually using it. I also focus on the most human part of the job—documentary-style storytelling that turns real member-level impact into trust-building brand narratives.…Creative Director with 30+ years spanning global agency campaigns and in-house brand building. Over a decade across global agencies and in-house creative studios—including Goodby Silverstein & Partners, Electronic Arts, and Lucasfilm—before spending eight years at MasterClass, scaling a full in-house creative organization while leading performance marketing creative and studio operations. For the last three years, I’ve led AI implementation across the creative studio: evaluating tools across the full stack, building governance and repeatable workflows so generative AI becomes a production advantage, and running AI literacy programs to get skeptical teams actually using it. I also focus on the most human part of the job—documentary-style storytelling that turns real member-level impact into trust-building brand narratives.

Available to hire

Creative Director with 30+ years spanning global agency campaigns and in-house brand building. Over a decade across global agencies and in-house creative studios—including Goodby Silverstein & Partners, Electronic Arts, and Lucasfilm—before spending eight years at MasterClass, scaling a full in-house creative organization while leading performance marketing creative and studio operations.

For the last three years, I’ve led AI implementation across the creative studio: evaluating tools across the full stack, building governance and repeatable workflows so generative AI becomes a production advantage, and running AI literacy programs to get skeptical teams actually using it. I also focus on the most human part of the job—documentary-style storytelling that turns real member-level impact into trust-building brand narratives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Creative Director at MasterClass

October 1, 2023 - March 1, 2026

Led cross-functional creative teams and expanded scope to AI implementation for video operations. Reduced campaign timelines from ~16 weeks to near 8 by running two-week AI-powered production sprints and building repeatable creative systems across brand, campaign, and performance channels for a subscription platform. Directed a team of seven (editors, motion designers, assistant editors) and provided end-to-end creative leadership across video, design, and copy. Oversaw creative strategy and execution for marketing campaigns, product moments, and brand initiatives. Directed documentary-style member story projects capturing how MasterClass changed members’ lives. Helped run performance marketing creative operations spending close to $1M/month at peak by pairing growth/data teams with AI-driven versioning that preserved brand craft. Pioneered full-stack AI tooling evaluation (foundation models, creative SaaS, and API orchestration) and built governance frameworks and repeatable workf

Associate Creative Director at MasterClass

May 1, 2020 - September 1, 2023

Creative lead for trailer campaigns; bridged strategy and execution. Oversaw creative development and production of trailer campaigns across MasterClass’s instructor roster. Served as connector between creative strategy, editorial, and marketing—translating briefs into finished work. Mentored editorial and creative team members and established quality standards for the trailer campaign pipeline.

Senior Editor at MasterClass

November 1, 2017 - May 1, 2020

Co-led the editorial team and cut trailers for world-class talent. Joined as one of the earliest members of MasterClass’s in-house Creative Studio which scaled from a handful of people to a 50+ person creative organization alongside a performance marketing engine. Co-led editors producing MasterClass’s signature trailer campaigns and cut trailers for instructors including Simone Biles and David Sedaris across sports, writing, and performance. Helped establish the editorial voice and pacing that became synonymous with the MasterClass brand.

Documentary Editor at Lucasfilm

January 1, 2016 - January 1, 2016

Edited documentary content for Rogue One: A Star Wars Story. Served as lead editor for The Sims campaign work (2013-2014).

Lead Editor at Electronic Arts (EA)

January 1, 2013 - December 31, 2014

Lead editor for trailer and campaign content for The Sims franchise. (Freelance editor role within EA.)

Lead Editor at Electronic Arts (EA) - The Sims Campaigns

January 1, 2013 - January 1, 2014

Lead editor for trailer and campaign content for The Sims franchise (trailers and campaigns spanning 2013–2014).

Senior Editor at Goodby Silverstein & Partners

January 1, 2008 - January 1, 2014

Senior editorial and editorial operations across major agency campaigns. Cut NBA spots including "Stepping Up" and "Focus" and worked across brand accounts including Comcast, Subway, HP, and others. Agency-side craft later influenced how the MasterClass in-house creative organization was built.

Editor (Freelance) at Various clients (Tropic / Bonfire Labs / 4SP Creative / Intel Corporation)

January 1, 2006 - December 31, 2017

Long-form commercial editorial across multiple boutique production houses and direct client engagements. Specialized in comedy spots, branded content, and high-craft commercial work. Notable project: Luna Rossa “Story” (Prada) — Editor.

Freelance Editor at Tropics / Bonfire Labs / 4SP Creative / Intel Corporation

January 1, 2003 - January 1, 2017

Over a decade of freelance editorial work across Bay Area and beyond. Cut long-form commercial/editorial content across multiple boutique production houses and direct-client engagements. Specialized in comedy spots, branded content, and high-craft commercial work. Notable project: Luna Rossa "Story" (Prada) — Editor.