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Marketing and content professional with 5 years of experience coordinating multi-channel programs, developing audience-focused content, and translating performance data into actionable recommendations. Managed global product launches and community programs, supporting 40,000+ members, and created web, email, social, video, and visual content.…

Lea Toh

Product Marketer, Marketing Strategist, Content Producer, +3

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Marketing and content professional with 5 years of experience coordinating multi-channel programs, developing audience-focused content, and translating performance data into actionable recommendations. Managed global product launches and community programs, supporting 40,000+ members, and created web, email, social, video, and visual content.…

Available to hire

Marketing and content professional with 5 years of experience coordinating multi-channel programs, developing audience-focused content, and translating performance data into actionable recommendations. Managed global product launches and community programs, supporting 40,000+ members, and created web, email, social, video, and visual content.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Work Experience

Senior Product Marketing Specialist at ServiceNow

June 1, 2022 - June 1, 2025

Coordinated quarterly multi-channel launch work across website content, product messaging, demos, sales assets, and campaign materials for three enterprise software products. Enabled 400+ global sellers and leaders with audience-focused messaging and communication materials for customer conversations. Translated product, market, and program information into web pages, presentations, events, and outbound campaigns. Managed multiple parallel workstreams with Product, Sales, Marketing, customers, and creative stakeholders to maintain consistency and schedules.

Developer Marketing Manager at ServiceNow

June 1, 2021 - June 1, 2022

Supported 65 global developer groups and 40,000+ community members through newsletters, video assets, infographics, and coordinated outreach. Converted program metrics into visualizations and recommendations to guide future marketing and community strategy.

Product Marketing Co-op, IT Service Management at ServiceNow

July 1, 2020 - December 1, 2020

Used SEO keyword research and competitive analysis to identify content and customer-experience opportunities. Created 30+ customer success recaps that translated results into proof-driven stories.

Social Media Marketing Intern at Threshold

April 1, 2020 - May 1, 2020

Drafted social content and applied SEO best practices to improve visibility and engagement.