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I’m a visual designer and illustrator specialising in branding, packaging design, and concept-led visual storytelling. I translate complex ideas and emotions into clear visual narratives through illustration, symbolic systems, and contemporary design applications. I build cohesive visual identities from concept to execution—balancing research-led creative practice with production-ready graphic delivery. My background includes commercial packaging design, design education and supervision, and cross-functional collaboration across illustration, 3D, and client communication.…I’m a visual designer and illustrator specialising in branding, packaging design, and concept-led visual storytelling. I translate complex ideas and emotions into clear visual narratives through illustration, symbolic systems, and contemporary design applications. I build cohesive visual identities from concept to execution—balancing research-led creative practice with production-ready graphic delivery. My background includes commercial packaging design, design education and supervision, and cross-functional collaboration across illustration, 3D, and client communication.

Yun ZHU

Illustrator, Graphic Designer, Packaging Designer, +2

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I’m a visual designer and illustrator specialising in branding, packaging design, and concept-led visual storytelling. I translate complex ideas and emotions into clear visual narratives through illustration, symbolic systems, and contemporary design applications. I build cohesive visual identities from concept to execution—balancing research-led creative practice with production-ready graphic delivery. My background includes commercial packaging design, design education and supervision, and cross-functional collaboration across illustration, 3D, and client communication.…I’m a visual designer and illustrator specialising in branding, packaging design, and concept-led visual storytelling. I translate complex ideas and emotions into clear visual narratives through illustration, symbolic systems, and contemporary design applications. I build cohesive visual identities from concept to execution—balancing research-led creative practice with production-ready graphic delivery. My background includes commercial packaging design, design education and supervision, and cross-functional collaboration across illustration, 3D, and client communication.

Available to hire

I’m a visual designer and illustrator specialising in branding, packaging design, and concept-led visual storytelling. I translate complex ideas and emotions into clear visual narratives through illustration, symbolic systems, and contemporary design applications.

I build cohesive visual identities from concept to execution—balancing research-led creative practice with production-ready graphic delivery. My background includes commercial packaging design, design education and supervision, and cross-functional collaboration across illustration, 3D, and client communication.

Skills

Branding

Illustration

Experience Level

Branding

Expert

Illustration

Expert

Language

English

Intermediate

Japanese

Fluent

Chinese

Fluent

Work Experience

Graphic Designer at Guangzhou Shichuan Design Studio

September 1, 2025 - February 1, 2025

Developed packaging design projects from concept to execution, including creative planning, copywriting, and visual design. Created packaging solutions aligned with brand strategy and effective visual communication. Assisted with spatial design projects and adapted brand graphic materials to ensure consistency across physical and visual applications. Contributed to end-to-end commercial packaging design delivery, supporting consistent brand identity across different applications.

Teacher of Design Department at Guangzhou Huali Science and Technology Vocational College

August 1, 2022 - July 1, 2024

Delivered courses including two-dimensional composition design, commercial packaging design, comic creation, and digital illustration. Managed new media communications for the school, including student project supervision, WeChat content planning/layout design, and campus photography. Supervised students participating in provincial and national design competitions, achieving multiple awards and earning Outstanding Supervisor recognition. Combined teaching with visual communication work for the school’s new media platform while mentoring students to award-winning outcomes.

Deputy Head of Graphic Design Department at Guangzhou Tomson Jason Network Technology Co., Ltd

July 1, 2019 - March 1, 2021

Executed brand and packaging design projects. Coordinated design team members to support project progress and reviewed design outputs to ensure quality standards. Liaised with planning, illustration, 3D teams, and clients to facilitate smooth project communication, delivery, and execution. Served in a coordination/facilitation role in cross-functional projects, supporting efficient design workflow delivery.