Digital and Media Specialist at Hemisphere

Led planning, execution, and optimisation of integrated performance marketing campaigns across Google Ads, Meta Ads, TikTok Ads, and DV360, aligned to client business objectives. Managed ongoing organic social activity including content planning, publishing, monitoring, and engagement. Supported website updates (landing pages, campaign pages, offers/terms) in coordination with internal teams. Built and maintained performance reporting dashboards in GA4 and platform tools, translating insights into stakeholder-ready recommendations. Partnered with strategy, creative, media, and analytics teams and external agency contacts to develop media strategies and campaign structures. Performed audience research, targeting, and remarketing; managed cross-channel media planning and buying. Monitored budgets, conversion tracking, and attribution; ran A/B testing on creative, targeting, and landing pages. Contributed to SEO activities to improve organic visibility and traffic, and used AI/automation

Account Manager at MacRAE'S — Digital Marketing Agency

Researched and implemented technical and on-page SEO recommendations that increased organic traffic by 80%. Managed Google Ads Search, Display, and Video campaigns end-to-end, including optimisation and ad copy creation. Oversaw 10+ concurrent client projects, reporting directly to the Canadian head office. Improved client rankings from page 5 to page 1 through targeted SEO strategy. Conducted technical SEO audits and built digital marketing strategies to lift organic revenue. Refreshed on-page and off-page SEO strategy quarterly to strengthen backlinks. Delivered measurable improvements in conversion rate and organic traffic, and created content for websites and social media while supporting proposal development and initial project analysis.

Senior SEO Expert at SEO Beam Solutions — SEO Agency

Improved landing page visibility, website speed, and monthly organic traffic across client portfolios. Conducted site analysis, keyword research, and link-building opportunity mapping, including competitor research. Developed, implemented, and monitored end-to-end SEO strategies and campaigns. Prepared analytics and ranking reports and presented results to clients and management.