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As an in-house Creative Director at SchoolMint EdTech, I led brand creative, visual design, and end-to-end UX design with strong design intuition, design thinking, AI efficiency, and a focus on clarity, craft, and business value. Under my leadership, SchoolMint grew to over 11 million students and 17,000 schools, earning multiple awards. I’ve also led creative across web and mobile experiences for global brands as an Art Director and Creative Director, and I focus on turning complex workflows into intuitive, accessible experiences. I bring a practical, business-first approach—using UX research, A/B testing, and AI-enabled workflows to accelerate delivery while raising design quality and accessibility outcomes across products.…As an in-house Creative Director at SchoolMint EdTech, I led brand creative, visual design, and end-to-end UX design with strong design intuition, design thinking, AI efficiency, and a focus on clarity, craft, and business value. Under my leadership, SchoolMint grew to over 11 million students and 17,000 schools, earning multiple awards. I’ve also led creative across web and mobile experiences for global brands as an Art Director and Creative Director, and I focus on turning complex workflows into intuitive, accessible experiences. I bring a practical, business-first approach—using UX research, A/B testing, and AI-enabled workflows to accelerate delivery while raising design quality and accessibility outcomes across products.

Renzo Arecco

Creative Director, Art Director, UX Designer, +2

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As an in-house Creative Director at SchoolMint EdTech, I led brand creative, visual design, and end-to-end UX design with strong design intuition, design thinking, AI efficiency, and a focus on clarity, craft, and business value. Under my leadership, SchoolMint grew to over 11 million students and 17,000 schools, earning multiple awards. I’ve also led creative across web and mobile experiences for global brands as an Art Director and Creative Director, and I focus on turning complex workflows into intuitive, accessible experiences. I bring a practical, business-first approach—using UX research, A/B testing, and AI-enabled workflows to accelerate delivery while raising design quality and accessibility outcomes across products.…As an in-house Creative Director at SchoolMint EdTech, I led brand creative, visual design, and end-to-end UX design with strong design intuition, design thinking, AI efficiency, and a focus on clarity, craft, and business value. Under my leadership, SchoolMint grew to over 11 million students and 17,000 schools, earning multiple awards. I’ve also led creative across web and mobile experiences for global brands as an Art Director and Creative Director, and I focus on turning complex workflows into intuitive, accessible experiences. I bring a practical, business-first approach—using UX research, A/B testing, and AI-enabled workflows to accelerate delivery while raising design quality and accessibility outcomes across products.

Available to hire

As an in-house Creative Director at SchoolMint EdTech, I led brand creative, visual design, and end-to-end UX design with strong design intuition, design thinking, AI efficiency, and a focus on clarity, craft, and business value. Under my leadership, SchoolMint grew to over 11 million students and 17,000 schools, earning multiple awards.

I’ve also led creative across web and mobile experiences for global brands as an Art Director and Creative Director, and I focus on turning complex workflows into intuitive, accessible experiences. I bring a practical, business-first approach—using UX research, A/B testing, and AI-enabled workflows to accelerate delivery while raising design quality and accessibility outcomes across products.

Skills

Experience Level

Expert

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Intermediate

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Intermediate

Work Experience

Creative Director & Product Designer at SchoolMint EdTech

November 1, 2017 - February 1, 2026

Led the rebrand of SchoolMint (“Bright Years Ahead”) and Hero (“Be the Change”), building brand narrative, beliefs, purpose, vision, mission, core values, identity, and end-to-end visual creative and UX across four B2B2C product lines, including three 0-to-1 product launches. Drove UX research (interviews, studies) and A/B testing to translate complex workflows into intuitive experiences aligned with business goals and user needs. Introduced AI-assisted and AI-enabled design workflows to accelerate UX research, user flows, ideation, prototyping, documentation, iteration, and testing—resulting in a 60% increase in design-to-engineering handoff velocity. Spearheaded accessibility initiatives across web and mobile products, auditing and improving WCAG standards by 80% company-wide.

Senior Art Director at Pivotal Media Advertising

February 1, 2009 - July 1, 2017

Led creative, branding, and visual design with cross-functional collaboration among leadership, engineers, and clients across web, iOS, and Android experiences for global brands. Designed an award-winning brand for Miami Jewish Health Systems, including logo, website, and supporting collateral, and shaped brand personality, mission, and values.

Art Director at Zimmerman Adv, Omnicom Group

June 1, 2005 - October 1, 2008

One of five art directors leading and mentoring a team of 20+ junior designers plus front-end engineers across print and digital experiences. Led Lennar Homes’ rebrand and first national campaign, contributing to 600+ homes sold in one weekend. Selected as the sole art director for subsequent national campaigns.