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Innovative designer and illustrator with 20+ years of experience creating children’s products—from early concepts and character development through to production-ready items for retail. Skilled across multiple styles with a strong focus on market trends, IP development, and line expansion, with hands-on experience in toys, plush, print, and electronic products. Upbeat, reliable, and consistent, with a collaborative leadership approach. Comfortable with mid-stream course correction and excited by new challenges, while balancing a family life and active community involvement through church and Sunday School teaching.…Innovative designer and illustrator with 20+ years of experience creating children’s products—from early concepts and character development through to production-ready items for retail. Skilled across multiple styles with a strong focus on market trends, IP development, and line expansion, with hands-on experience in toys, plush, print, and electronic products. Upbeat, reliable, and consistent, with a collaborative leadership approach. Comfortable with mid-stream course correction and excited by new challenges, while balancing a family life and active community involvement through church and Sunday School teaching.

Genevieve Wood

Illustrator, Designer, Character Designer, +2

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Innovative designer and illustrator with 20+ years of experience creating children’s products—from early concepts and character development through to production-ready items for retail. Skilled across multiple styles with a strong focus on market trends, IP development, and line expansion, with hands-on experience in toys, plush, print, and electronic products. Upbeat, reliable, and consistent, with a collaborative leadership approach. Comfortable with mid-stream course correction and excited by new challenges, while balancing a family life and active community involvement through church and Sunday School teaching.…Innovative designer and illustrator with 20+ years of experience creating children’s products—from early concepts and character development through to production-ready items for retail. Skilled across multiple styles with a strong focus on market trends, IP development, and line expansion, with hands-on experience in toys, plush, print, and electronic products. Upbeat, reliable, and consistent, with a collaborative leadership approach. Comfortable with mid-stream course correction and excited by new challenges, while balancing a family life and active community involvement through church and Sunday School teaching.

Available to hire

Innovative designer and illustrator with 20+ years of experience creating children’s products—from early concepts and character development through to production-ready items for retail. Skilled across multiple styles with a strong focus on market trends, IP development, and line expansion, with hands-on experience in toys, plush, print, and electronic products.

Upbeat, reliable, and consistent, with a collaborative leadership approach. Comfortable with mid-stream course correction and excited by new challenges, while balancing a family life and active community involvement through church and Sunday School teaching.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Technical Illustration

Intermediate

Work Experience

Owner / Designer at Wonderstruck Creative LLC

January 1, 2023 - Present

Design for children’s products including plush and plastic toys and collectibles. Develop design for children’s environments for exhibits and children’s ministries. Create children’s printed items including entertainment, games, and education. Provide character design and visual development for children’s broadcasting. Current client work includes Cepia LLC, Innov8, License2Play, Super Impulse, Boti Inc., King Bee Animation, and Creative for Kids.

Director of Design at CEPIA LLC

October 1, 2014 - March 1, 2023

Managed a team of designers. Opened concept and/or set style and drove pre-production across a large portfolio of varied products. Responsibilities aligned with concept/set direction, production-ready design execution, and coordination across product lines.

Sole Proprietor (Toy Design / Children’s Graphics / Character Design / Illustration / Pitch Development)

January 1, 2012 - Present

Provided freelance toy design and children’s graphics, including character design, illustration, and pitch development. Clients included King Bee Animation, Creative for Kids, and Power Kids LLC, among others.

Art Director at Classic Toy Co. Inc

January 1, 2007 - October 1, 2014

Managed design and production for a large portfolio of plush products. Managed production of advertising materials across print and web. Provided creative direction to support toy line execution and retail-ready deliverables.

Self-owned Company / Business Owner at ID&A LLC

August 1, 2004 - January 1, 2011

Ran a self-owned company with clients including Pearson Education, Hasbro, The Learning Journey Int., Proctor & Gamble, Creative for Kids, Motion Avenue, Pinupsforpups.com, King Bee Animation, New Media Collective, New Vision Entertainment, and Anzovin Studio.

at Wacky World Studios, LLC

March 1, 2003 - October 1, 2004

Character design, storyboarding, and digital painting.