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Creative director and hands-on design leader who turns messy brand and product problems into systems teams can actually ship. A decade-plus directing seven-figure work for Google, Marvel, Nike, and Netflix, and recently building and running the creative function for a multi-brand venture studio while advising SaaS startups. Known for pairing brand craft with an AI-leveraged production model that compresses timelines without letting quality drift—building systems, leading teams, and delivering measurable commercial impact.…Creative director and hands-on design leader who turns messy brand and product problems into systems teams can actually ship. A decade-plus directing seven-figure work for Google, Marvel, Nike, and Netflix, and recently building and running the creative function for a multi-brand venture studio while advising SaaS startups. Known for pairing brand craft with an AI-leveraged production model that compresses timelines without letting quality drift—building systems, leading teams, and delivering measurable commercial impact.

Armando Ceron

Creative Director, Art Director, Designer, +2

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Creative director and hands-on design leader who turns messy brand and product problems into systems teams can actually ship. A decade-plus directing seven-figure work for Google, Marvel, Nike, and Netflix, and recently building and running the creative function for a multi-brand venture studio while advising SaaS startups. Known for pairing brand craft with an AI-leveraged production model that compresses timelines without letting quality drift—building systems, leading teams, and delivering measurable commercial impact.…Creative director and hands-on design leader who turns messy brand and product problems into systems teams can actually ship. A decade-plus directing seven-figure work for Google, Marvel, Nike, and Netflix, and recently building and running the creative function for a multi-brand venture studio while advising SaaS startups. Known for pairing brand craft with an AI-leveraged production model that compresses timelines without letting quality drift—building systems, leading teams, and delivering measurable commercial impact.

Available to hire

Creative director and hands-on design leader who turns messy brand and product problems into systems teams can actually ship. A decade-plus directing seven-figure work for Google, Marvel, Nike, and Netflix, and recently building and running the creative function for a multi-brand venture studio while advising SaaS startups.

Known for pairing brand craft with an AI-leveraged production model that compresses timelines without letting quality drift—building systems, leading teams, and delivering measurable commercial impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Head of Creative, Marketing, & Brand Strategy at Co-Lab Culinary Training Collective

January 1, 2024 - January 1, 2026

Built and ran the creative, marketing, and brand function for a multi-brand culinary venture studio. Stood up an AI-leveraged production model that cut marketing costs ~90%, sped creative delivery 400%, and reduced campaign turnaround from weeks to days with a leaner team. Launched Mode Bar from concept to open, leading brand identity and NA/wellness positioning, environmental design, website, and go-to-market. Directed brand strategy and advertising across programs, unifying scattered sub-brands into one coherent design system.

Founding Creative Director / Design + Product at LearnByLoci (LOCI)

January 1, 2020 - January 1, 2023

Core startup hire leading creative, brand, and 0→1 product development. Shipped three XR products and a no-code training platform. Delivered an award-winning education game with 1.5M+ plays across three weeks, spanning 14 countries and 17 languages, with end-to-end development of 3D demos, motion, and interactive prototypes.

Founder & Fractional Creative Director at MandoMade Co.

January 1, 2012 - Present

Fractional creative practice delivering design systems, brand, and product storytelling for SaaS and startup teams. Focus on modular, on-brand output at speed using AI-leveraged production workflows and governance. Led the Digital Design System work at Skedulo and established motion and storytelling frameworks that enable rapid page creation and consistent brand execution.

Associate Creative Director at Dronebase / ZeitView

January 1, 2009 - January 1, 2018

Led creative work on "AirCraft," the first AR platform for drone pilots (DJI). Supported a rebrand effort that contributed to 27% growth and a $12M Series B (Google Ventures).