xia zheng

3 years making motion for SaaS products. UI animation, product demos, launch videos. After Effects is my primary tool and I work fast in it.
What caught my attention about this role: you’re treating every video as a hypothesis with a measurable outcome. That’s exactly how I want to work. I studied cognitive science before motion design, so I think about attention, visual hierarchy, and what makes someone stop scrolling before I think about aesthetics. For direct-response ads, that matters more than polish.
Best ragards,XIA