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Social Media Strategist specialising in audience growth, short-form content strategy, creative optimisation, and performance-driven social campaigns across TikTok, Instagram, Facebook, X, and YouTube Shorts. Built and scaled social channels delivering 200M+ organic views and 24.5M+ likes through audience research, creative experimentation, trend analysis, and data-led optimisation. I develop platform-native content strategies, analyse performance metrics (retention, watch time, engagement, reach), and create repeatable content systems that improve reach, engagement, retention, and brand awareness—combining strong creative production skills with analytical thinking to turn insights into scalable growth.…Social Media Strategist specialising in audience growth, short-form content strategy, creative optimisation, and performance-driven social campaigns across TikTok, Instagram, Facebook, X, and YouTube Shorts. Built and scaled social channels delivering 200M+ organic views and 24.5M+ likes through audience research, creative experimentation, trend analysis, and data-led optimisation. I develop platform-native content strategies, analyse performance metrics (retention, watch time, engagement, reach), and create repeatable content systems that improve reach, engagement, retention, and brand awareness—combining strong creative production skills with analytical thinking to turn insights into scalable growth.

Ethan James Dar... Schani

Social Media Manager, Content Strategist, Digital Marketer, +2

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Social Media Strategist specialising in audience growth, short-form content strategy, creative optimisation, and performance-driven social campaigns across TikTok, Instagram, Facebook, X, and YouTube Shorts. Built and scaled social channels delivering 200M+ organic views and 24.5M+ likes through audience research, creative experimentation, trend analysis, and data-led optimisation. I develop platform-native content strategies, analyse performance metrics (retention, watch time, engagement, reach), and create repeatable content systems that improve reach, engagement, retention, and brand awareness—combining strong creative production skills with analytical thinking to turn insights into scalable growth.…Social Media Strategist specialising in audience growth, short-form content strategy, creative optimisation, and performance-driven social campaigns across TikTok, Instagram, Facebook, X, and YouTube Shorts. Built and scaled social channels delivering 200M+ organic views and 24.5M+ likes through audience research, creative experimentation, trend analysis, and data-led optimisation. I develop platform-native content strategies, analyse performance metrics (retention, watch time, engagement, reach), and create repeatable content systems that improve reach, engagement, retention, and brand awareness—combining strong creative production skills with analytical thinking to turn insights into scalable growth.

Available to hire

Social Media Strategist specialising in audience growth, short-form content strategy, creative optimisation, and performance-driven social campaigns across TikTok, Instagram, Facebook, X, and YouTube Shorts. Built and scaled social channels delivering 200M+ organic views and 24.5M+ likes through audience research, creative experimentation, trend analysis, and data-led optimisation.

I develop platform-native content strategies, analyse performance metrics (retention, watch time, engagement, reach), and create repeatable content systems that improve reach, engagement, retention, and brand awareness—combining strong creative production skills with analytical thinking to turn insights into scalable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Freelance Social Media Strategist & Content Editor

January 1, 2020 - Present

Lead the development, production, and optimisation of short-form content strategies focused on audience growth, engagement, and measurable performance across social platforms. Generated 200M+ organic views and 24.5M+ likes through data-driven content strategy, creative testing, and continuous optimisation. Built and scaled a boxing-focused TikTok channel from launch to 200M+ organic views in ~seven months by testing formats, hooks, storytelling approaches, and retention strategies. Produced multiple viral short-form videos reaching 1M–5M+ organic views by optimising pacing, editing, and audience targeting based on performance signals. Developed branded and promotional content for campaigns involving Boxraw, DAZN, Revolut, and local businesses. Analyses watch time, retention, engagement, reach, and audience demographics; identifies trends and translates them into relevant content opportunities; delivers fast-turnaround content in deadline-driven environments.

Marketing Apprentice at CASA Care Leeds

January 1, 2018 - January 1, 2019

Supported digital marketing campaigns, content creation, and communications activity. Assisted with campaign planning, reporting, and performance tracking. Developed practical experience in digital marketing strategy, audience engagement, and campaign execution.

Marketing & Administration Volunteer at Randstad

January 1, 2016 - January 1, 2018

Supported marketing activity and internal communications, along with administrative processes. Assisted with campaign coordination, documentation, and business operations, gaining experience with structured marketing workflows in a professional environment.