SEO Executive specializing in technical SEO, on-page optimization, and AI Search Optimization (AEO/GEO). I run SEO audits, keyword research, content gap analysis, schema implementation, and performance tracking using GA4 and Google Search Console to drive sustainable organic growth. I also support lead-gen campaigns with Meta Ads and Google Ads, optimize Google Business Profiles for local visibility, and collaborate with teams to implement improvements aligned with algorithm updates and emerging AI search trends.

Rajpal Aastha

SEO Executive specializing in technical SEO, on-page optimization, and AI Search Optimization (AEO/GEO). I run SEO audits, keyword research, content gap analysis, schema implementation, and performance tracking using GA4 and Google Search Console to drive sustainable organic growth. I also support lead-gen campaigns with Meta Ads and Google Ads, optimize Google Business Profiles for local visibility, and collaborate with teams to implement improvements aligned with algorithm updates and emerging AI search trends.

Available to hire

SEO Executive specializing in technical SEO, on-page optimization, and AI Search Optimization (AEO/GEO). I run SEO audits, keyword research, content gap analysis, schema implementation, and performance tracking using GA4 and Google Search Console to drive sustainable organic growth.
I also support lead-gen campaigns with Meta Ads and Google Ads, optimize Google Business Profiles for local visibility, and collaborate with teams to implement improvements aligned with algorithm updates and emerging AI search trends.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Hindi
Fluent
Panjabi, Punjabi
Fluent

Work Experience

SEO Executive at Digital RhetoRic
January 1, 2025 - June 30, 2026
Developed SEO strategies across education, wellness, architecture, healthcare, interior design, and local services to improve organic visibility and search performance. Conducted technical SEO audits covering crawlability, indexing, Core Web Vitals, site architecture, metadata, and structured data opportunities. Performed keyword research, competitor analysis, search intent mapping, and content gap analysis to identify sustainable organic growth opportunities. Optimized websites with technical/on-page/local SEO, internal linking, schema implementation, and content optimization. Created AI-ready content strategies using Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI Search Optimization principles. Assisted planning, execution, and optimization of Meta Ads and Google Ads for lead generation and audience growth while monitoring performance in GA4 and Google Search Console and translating insights into actionable recommendations.
SEO Executive at Digital Rheto Ric
January 1, 2025 - June 30, 2026
Developed SEO strategies across education, wellness, architecture, healthcare, interior design, and local services to improve organic visibility and search performance. Conducted technical SEO audits covering crawlability, indexing, Core Web Vitals, site architecture, metadata, and structured data opportunities. Performed keyword research, competitor analysis, search-intent mapping, and content gap analysis to identify sustainable organic growth opportunities. Optimized websites through technical SEO, on-page SEO, local SEO, internal linking, schema implementation, and content optimization. Created AI-ready content strategies using Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI Search Optimization principles. Supported planning, execution, and optimization of Meta Ads and Google Ads campaigns focused on lead generation and audience growth, and monitored performance using GA4 and Google Search Console to deliver actionable recommendations. Created and opt
Interior Designer at Arcane Spaces
August 1, 2023 - March 31, 2024
Conducted research and case study analysis to develop functional, user-focused interior design concepts. Assisted on residential interior projects involving space planning, concept development, material selection, and client presentations. Collaborated with clients and project teams to deliver creative solutions while strengthening analytical thinking, communication, and project management skills.
Audit Associate at BDO India LLP
February 1, 2021 - January 31, 2022
Assisted with statutory audit assignments, financial analysis, and documentation using Microsoft Excel. Collaborated with cross-functional teams to deliver audit engagements within strict deadlines while maintaining quality and compliance.

Education

Diploma (Interior Design) at INIFD Institute
January 1, 2022 - January 1, 2024
Bachelor of Commerce at St. Mira's College
January 1, 2018 - January 1, 2021
HSC (12th) at Rosary Junior College
January 1, 2016 - January 1, 2018
ICSE (10th) at St. Helena's High School
January 1, 2009 - January 1, 2016
Diploma in Interior Design at INIFD Institute
January 1, 2022 - January 1, 2024
Bachelor of Commerce at St. Mira's College
January 1, 2018 - January 1, 2021
12th HSC at Rosary Junior College
January 1, 2016 - January 1, 2018
10th ICSE at St. Helena's High School
January 1, 2009 - January 1, 2016

Qualifications

Digital Marketing & SEO Certification
January 11, 2030 - August 6, 2026
Google Ads Search Certification
January 11, 2030 - August 6, 2026
Google Analytics 4 (GA4) Certification
January 11, 2030 - August 6, 2026
Digital Marketing & SEO Certification
January 11, 2030 - August 6, 2026
Google Ads Search Certification
January 11, 2030 - August 6, 2026
Google Analytics 4 (GA4) Certification
January 11, 2030 - August 6, 2026

Industry Experience

Education, Healthcare, Real Estate & Construction, Professional Services, Other