I am Shumaila Zehra, a Karachi-based graphic designer and marketing professional with 5+ years of experience creating advertising posters, social media content, and visual branding. I also manage digital marketing campaigns, especially Meta (Facebook/Instagram), to drive engagement and bookings for hospitality businesses. I combine creative design skills (Adobe Illustrator, Canva, presentation design) with data-focused work and customer handling through social media. I have research experience as a Research Assistant and volunteer experience in child development, and I’m open to learning and contributing to international projects.

SHUMAILA ZEHRA

I am Shumaila Zehra, a Karachi-based graphic designer and marketing professional with 5+ years of experience creating advertising posters, social media content, and visual branding. I also manage digital marketing campaigns, especially Meta (Facebook/Instagram), to drive engagement and bookings for hospitality businesses. I combine creative design skills (Adobe Illustrator, Canva, presentation design) with data-focused work and customer handling through social media. I have research experience as a Research Assistant and volunteer experience in child development, and I’m open to learning and contributing to international projects.

Available to hire

I am Shumaila Zehra, a Karachi-based graphic designer and marketing professional with 5+ years of experience creating advertising posters, social media content, and visual branding. I also manage digital marketing campaigns, especially Meta (Facebook/Instagram), to drive engagement and bookings for hospitality businesses.

I combine creative design skills (Adobe Illustrator, Canva, presentation design) with data-focused work and customer handling through social media. I have research experience as a Research Assistant and volunteer experience in child development, and I’m open to learning and contributing to international projects.

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Language

Urdu
Fluent
English
Intermediate

Work Experience

Research Assistant (Academic Project) at University of Karachi
January 1, 2024 - January 1, 2025
Conducted academic research on the impact of co-curricular activities on academic performance at secondary level. Performed quantitative and qualitative data collection, organization, and analysis in line with university research standards. Developed and presented a structured research report following academic guidelines, examining the relationship between co-curricular participation and student performance.
Marketing & Social Media Manager at Hot Wok Restaurant — Chinese & Continental Cuisine Restaurant
January 1, 2023 - January 1, 2024
Managed Meta (Facebook/Instagram) paid advertising campaigns to drive engagement and restaurant bookings. Handled customer inquiries, orders, and feedback via Facebook, Instagram, and WhatsApp. Designed advertising posters, promotional banners, and social media content using Adobe Illustrator and Canva. Created digital menus, seasonal offers, and event promotions to support online visibility and foot traffic. Coordinated with kitchen and management teams to ensure marketing content matched restaurant offerings.
Freelance Graphic Designer & Illustrator at Self-Employed
January 1, 2019 - Present
Created professional illustrations, logos, and branding assets using Adobe Illustrator. Designed social media graphics, presentation templates, and marketing collateral using Canva. Produced academic/informational visuals for assignments, research projects, and personal client requirements. Delivered advertising posters, flyers, and digital banners for local businesses and events.
Child Development Volunteer at Hussaini Foundation
January 1, 2015 - January 1, 2017
Volunteered in summer camp learning for 20+ children focused on emotional and behavioral management. Completed certification in child psychosocial support (7 hours training + 4-credit workshop). Received an award for school volunteer service (Meezan Academy). Supported inclusive, child-centered learning and community outreach as part of volunteer activities.

Education

Bachelor's Degree (Educationalist) at University of Karachi
January 1, 2022 - January 1, 2025
Intermediate (Social Science) at Women's College
January 1, 2019 - January 1, 2022
Matriculation (Science) at Meezan Academy School
January 1, 2005 - January 1, 2018

Qualifications

NVL 2 IT Computer Operator Certification (MS Word, Excel, PowerPoint, InPage)
January 11, 2030 - August 6, 2026

Industry Experience

Education, Non-Profit Organization, Media & Entertainment, Professional Services, Retail, Other