SEO Strategy Consultant and BI/FP&A-focused management consultant helping financial services clients grow through SEO content marketing, digital marketing strategy, and actionable business intelligence. I build end-to-end data analysis and reporting solutions that connect marketing performance to financial planning and decision-making.

Claude Machiha

SEO Strategy Consultant and BI/FP&A-focused management consultant helping financial services clients grow through SEO content marketing, digital marketing strategy, and actionable business intelligence. I build end-to-end data analysis and reporting solutions that connect marketing performance to financial planning and decision-making.

Available to hire

SEO Strategy Consultant and BI/FP&A-focused management consultant helping financial services clients grow through SEO content marketing, digital marketing strategy, and actionable business intelligence. I build end-to-end data analysis and reporting solutions that connect marketing performance to financial planning and decision-making.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced

Work Experience

SEO Strategy Consultant at Diversitas Wealth® (Pty) Ltd.
December 1, 2020 - Present
Develop marketing SEO strategy across SEO content marketing, digital marketing, and marketing financial planning & analysis (FP&A). Provide business intelligence (BI) solutions using end-to-end IT/data engineering to deliver real-time dashboard applications for mobile and desktop. Support clients with strategic SEO recommendations and root-cause-based analysis aligned with BI and FP&A approaches, enabling improved marketing and financial decision-making. Work includes tracking SEO and server/host expenses within overall digital marketing cost structures and translating marketing data into actionable insights.

Education

Bachelor of Commerce in Business Management at Nelson Mandela University
January 1, 2016 - November 30, 2018

Qualifications

C2.2 English Language Level of Proficiency (PTE Academic)
January 11, 2030 - August 6, 2026
Certificate in Content SEO (SE Ranking)
January 11, 2030 - August 6, 2026
International Module: Search Engine Optimisation (International University - IU of Applied Sciences, Germany)
January 11, 2030 - August 6, 2026
Digital Marketing Learning Pathway (LinkedIn Learning)
January 11, 2030 - August 6, 2026
Email Marketing Professional Certificate (Intuit Mailchimp)
January 11, 2030 - August 6, 2026
Certificate in Digital Skills: Artificial Intelligence (Accenture)
January 11, 2030 - August 6, 2026
Specialization in Management Consulting (Emory University GBS)
January 11, 2030 - August 6, 2026
Business Intelligence & Data Analyst (BIDA®) certification (Corporate Finance Institute - CFI)
January 11, 2030 - August 6, 2026
Certificate in Strategy Execution (Harvard Business School Online)
January 11, 2030 - August 6, 2026
Certification in Financial Planning & Analysis Modeling (CFPAM™) (Wall Street Prep)
January 11, 2030 - August 6, 2026
Corporate Financial Planning Analyst Learning Pathway (LinkedIn Learning)
January 11, 2030 - August 6, 2026
Financial Planning & Wealth Management Professional (FPWMP®) certification (CFI)
January 11, 2030 - August 6, 2026
FinTech Industry Professional (FTIP®) certification (CFI)
January 11, 2030 - August 6, 2026
Specialization in Cryptocurrencies & Digital Assets (CFI)
January 11, 2030 - August 6, 2026
Project Manager Learning Pathway (LinkedIn Learning)
January 11, 2030 - August 6, 2026
Certificate in Research Methods: A Practical Guide to Peer and Community Research (King's College London)
January 11, 2030 - August 6, 2026
Specialization in Environmental Social & Governance (ESG) (CFI)
January 11, 2030 - August 6, 2026
Leadership Effectiveness Program (CFI)
January 11, 2030 - August 6, 2026

Industry Experience

Financial Services, Professional Services, Computers & Electronics