Available to hire
Results-driven Marketing & Business professional (BBA candidate) with 3+ years of hands-on experience executing omnichannel marketing campaigns, growing social media engagement, and driving customer interest. Strong ability to analyze performance metrics and turn insights into actionable strategy.
Certified in SEO, content marketing, analytics, and social media through SEMrush Academy, with practical experience in campaign execution, KPI reporting, and cross-functional collaboration. Seeking a marketing or brand role where I can contribute immediately while continuing to grow.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Panjabi, Punjabi
Intermediate
French
Beginner
Spanish; Castilian
Beginner
Work Experience
Marketing Specialist at 4 Twenty Cannabis Co.
April 1, 2024 - PresentPlanned and executed integrated local marketing campaigns across Instagram, TikTok, and Facebook, improving account engagement by 25% within 6 months. Produced platform-tailored short-form video and static creative assets. Designed seasonal in-store signage and visual merchandising displays aligned with brand guidelines and promotion calendars. Collected customer survey feedback and synthesized insights to inform campaign messaging and product education. Tracked KPIs such as reach, impressions, engagement rate, and foot traffic using built-in analytics dashboards and reported weekly performance summaries. Collaborated with the sales team to align promotions with inventory cycles and product launches.
Skating Instructor at City of Surrey
August 1, 2022 - PresentDelivered adaptive, safety-focused skating instruction to participants from toddlers to adults across multiple skill levels. Developed structured lesson plans with measurable progress milestones, supporting skill advancement. Built strong rapport with participants and parents while maintaining a positive, inclusive learning environment.
Brand Ambassador / Petitioner at Inspired Cannabis Co.
January 1, 2022 - February 28, 2022Represented the brand in public-facing outreach using persuasive communication and consultative selling to engage diverse stakeholders. Collected petition signatures and handled public inquiries while demonstrating professionalism and brand advocacy.
Assistant Warehouse Manager at The Hockey Shop
May 1, 2021 - August 31, 2022Managed daily inventory operations including receiving, tagging, and organizing stock using warehouse management software. Coordinated pick, pack, and ship fulfillment to meet order accuracy and on-time delivery targets. Assisted with retail floor operations, POS transactions, and onboarding of new staff.
Education
BBA (Marketing) — Bachelor of Business Administration at Kwantlen Polytechnic University (KPU)
September 1, 2022 - August 6, 2026BC High School Diploma at Sullivan Heights Secondary
January 1, 2022 - June 1, 2022Bachelor of Business Administration (BBA) — Marketing at Kwantlen Polytechnic University (KPU)
September 1, 2022 - August 6, 2026BC High School Diploma at Sullivan Heights Secondary
January 11, 2030 - June 1, 2022Qualifications
SEMrush Academy — Content Marketing Principles for Business
January 11, 2030 - December 1, 2027SEMrush Academy — Social Media Marketing Crash Course
January 11, 2030 - March 1, 2027SEMrush Academy — Fundamentals of Marketing Analytics
January 11, 2030 - March 1, 2027SEMrush Academy — SEO Essentials with SEMrush
January 11, 2030 - February 1, 2027Emergency First Aid / CPR-AED Level C — Canadian Red Cross
January 11, 2030 - April 1, 2026SEO Essentials with SEMrush (SEMrush Academy)
January 11, 2030 - February 1, 2027Fundamentals of Marketing Analytics (SEMrush Academy)
January 11, 2030 - March 1, 2027Social Media Marketing Crash Course (SEMrush Academy)
January 11, 2030 - March 1, 2027Content Marketing Principles for Business (SEMrush Academy)
January 11, 2030 - December 1, 2027Emergency First Aid / CPR -AED Level C (Canadian Red Cross)
January 11, 2030 - April 1, 2026Industry Experience
Media & Entertainment, Retail, Government, Consumer Goods, Education, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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