Sr. Demand Generation Manager at The World’s Leading Partnership Management Platform

Define and collaborate on global marketing goals and OKRs. Own strategy to meet/exceed quarterly and yearly pipeline targets. Implement and oversee paid media campaigns including paid social and search to ensure revenue and ROAS targets are met. Build account-based marketing motions via 6sense from ideation to launch and optimization. Report regularly on KPIs covering progress toward company goals, MQLs, SALs, and pipeline contribution; manage paid channel performance and optimization.

Senior Online Advertising Manager at In Company (eCommerce, B2B & crowdfunding) — Inco

Planned, executed, and managed in-house performance marketing programs across SEM, paid social, affiliate/influencer, lead generation, and direct response. Developed daily/monthly/quarterly reporting structures to ensure KPIs were understood and met. Worked with vendors/agencies and managed expectations/performance. Analyzed campaign data and tested strategies including audience targeting, keyword match types, device bid adjustments, and landing page design/experience to drive ROI-positive results.

Marketing Manager at Chronos Wearables

Managed all digital marketing campaigns for a wearable product. Primary point of contact with agency partners; set short- and long-term goals. Initiated PR efforts for major/minor publishers and influencers. Drove social media growth tactics and achieved spend/raise target of 10% throughout the campaign period.