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I am a results-driven Marketing Specialist with over 14 years of experience in delivering multi-channel campaigns, CRM implementations, and measurable revenue growth. I'm passionate about translating data into actionable strategies, managing budgets, and leading cross-functional teams. My goal is to create impactful marketing strategies that drive engagement and revenue growth. Throughout my career, I have successfully increased bequest program income and online sales through targeted campaigns. I enjoy being hands-on in my execution while ensuring that strategies align with overall business objectives. I love collaborating with teams and stakeholders to produce cohesive, brand-aligned assets.…I am a results-driven Marketing Specialist with over 14 years of experience in delivering multi-channel campaigns, CRM implementations, and measurable revenue growth. I'm passionate about translating data into actionable strategies, managing budgets, and leading cross-functional teams. My goal is to create impactful marketing strategies that drive engagement and revenue growth. Throughout my career, I have successfully increased bequest program income and online sales through targeted campaigns. I enjoy being hands-on in my execution while ensuring that strategies align with overall business objectives. I love collaborating with teams and stakeholders to produce cohesive, brand-aligned assets.

PRIYA RAINA

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I am a results-driven Marketing Specialist with over 14 years of experience in delivering multi-channel campaigns, CRM implementations, and measurable revenue growth. I'm passionate about translating data into actionable strategies, managing budgets, and leading cross-functional teams. My goal is to create impactful marketing strategies that drive engagement and revenue growth. Throughout my career, I have successfully increased bequest program income and online sales through targeted campaigns. I enjoy being hands-on in my execution while ensuring that strategies align with overall business objectives. I love collaborating with teams and stakeholders to produce cohesive, brand-aligned assets.…I am a results-driven Marketing Specialist with over 14 years of experience in delivering multi-channel campaigns, CRM implementations, and measurable revenue growth. I'm passionate about translating data into actionable strategies, managing budgets, and leading cross-functional teams. My goal is to create impactful marketing strategies that drive engagement and revenue growth. Throughout my career, I have successfully increased bequest program income and online sales through targeted campaigns. I enjoy being hands-on in my execution while ensuring that strategies align with overall business objectives. I love collaborating with teams and stakeholders to produce cohesive, brand-aligned assets.

Available to hire

I am a results-driven Marketing Specialist with over 14 years of experience in delivering multi-channel campaigns, CRM implementations, and measurable revenue growth. I’m passionate about translating data into actionable strategies, managing budgets, and leading cross-functional teams. My goal is to create impactful marketing strategies that drive engagement and revenue growth.

Throughout my career, I have successfully increased bequest program income and online sales through targeted campaigns. I enjoy being hands-on in my execution while ensuring that strategies align with overall business objectives. I love collaborating with teams and stakeholders to produce cohesive, brand-aligned assets.

Work Experience

Data & Marketing Specialist at The Smith Family

September 1, 2023 - Present

Developed and executed integrated multi-channel campaigns, delivering 39 confirmed conversions and a 53.03% open rate through targeted segmentation. Managed paid and organic media budgets across digital, print, and broadcast, optimizing spend for maximum ROI. Delivered post-campaign performance reporting with actionable insights, improving conversion rates through iterative optimization. Led cross-functional teams and external agencies to produce integrated campaign assets aligned to strategic objectives.

Marketing Content Coordinator at Fundraising Institute Australia

September 1, 2022 - September 1, 2023

Owned the email marketing calendar and lifecycle campaigns, driving engagement through segmented, automated workflows. Managed website content strategy and SEO, increasing organic traffic and supporting lead generation goals.

Digital & Brand Coordinator at Wesley Mission

October 1, 2017 - September 1, 2022

Designed and implemented a CRM system serving 130+ programs, improving client data integration and service delivery. Led an organisation-wide rebrand, redesigning 600+ templates for consistent brand identity across all touchpoints. Developed targeted campaigns for corporate partners and donors, driving participation and revenue growth.

Marketing Officer at Church Resources

September 1, 2015 - October 1, 2017

Planned and executed integrated campaigns across email, print, social, and web, driving engagement across multiple audiences. Grew email subscriber base and renewal rates by 40% through data-driven segmentation. Owned the annual marketing budget, tracking spend and reporting on channel performance against KPIs.

Marketing Coordinator at Bublee Imports

July 1, 2011 - September 1, 2015

Developed and executed digital marketing strategies for e-commerce, increasing online sales by 25%. Managed social media, email, and website channels as integrated parts of a full-funnel strategy.