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Senior Digital Designer with 10+ years’ experience creating digital and print marketing assets across fashion, retail and eCommerce. I lead design from concept through to final production across EDM, websites, landing pages, apps, and multi-channel campaigns. After returning to freelance work following a career break, I’m excited to collaborate with teams to deliver brand-consistent creative—covering seasonal and promotional UI, CRM and email creative, social content (organic and paid), and digital campaign assets end to end.…Senior Digital Designer with 10+ years’ experience creating digital and print marketing assets across fashion, retail and eCommerce. I lead design from concept through to final production across EDM, websites, landing pages, apps, and multi-channel campaigns. After returning to freelance work following a career break, I’m excited to collaborate with teams to deliver brand-consistent creative—covering seasonal and promotional UI, CRM and email creative, social content (organic and paid), and digital campaign assets end to end.

Sera McDonald

Designer, UI Designer, Social Media Manager

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Senior Digital Designer with 10+ years’ experience creating digital and print marketing assets across fashion, retail and eCommerce. I lead design from concept through to final production across EDM, websites, landing pages, apps, and multi-channel campaigns. After returning to freelance work following a career break, I’m excited to collaborate with teams to deliver brand-consistent creative—covering seasonal and promotional UI, CRM and email creative, social content (organic and paid), and digital campaign assets end to end.…Senior Digital Designer with 10+ years’ experience creating digital and print marketing assets across fashion, retail and eCommerce. I lead design from concept through to final production across EDM, websites, landing pages, apps, and multi-channel campaigns. After returning to freelance work following a career break, I’m excited to collaborate with teams to deliver brand-consistent creative—covering seasonal and promotional UI, CRM and email creative, social content (organic and paid), and digital campaign assets end to end.

Available to hire

Senior Digital Designer with 10+ years’ experience creating digital and print marketing assets across fashion, retail and eCommerce. I lead design from concept through to final production across EDM, websites, landing pages, apps, and multi-channel campaigns.

After returning to freelance work following a career break, I’m excited to collaborate with teams to deliver brand-consistent creative—covering seasonal and promotional UI, CRM and email creative, social content (organic and paid), and digital campaign assets end to end.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Digital Designer at MIMCO – Country Road Group

June 1, 2020 - May 31, 2025

Owned concept-to-completion artworking for digital assets across channels including EDM, website/app, external digital placements, paid and organic social, and OOH. Designed seasonal, promotional and general UI for homepage and app layouts, landing pages, and ongoing site/app improvements. Produced weekly content overviews for executive approvals and coordination. Collaborated closely with internal and external stakeholders such as copywriters, designers, project managers, CRM teams, developers, retouchers, videographers and editors to deliver high-quality campaign creative on schedule.

Freelance Digital Designer (Part-time) at Habitat Pets

January 1, 2020 - January 1, 2024

Designed promotional EDMs, website banners and digital marketing assets. Created in-store signage and point-of-sale collateral for retail campaigns. Worked directly with stakeholders to deliver creative while maintaining brand consistency. Managed freelance project timelines while balancing responsibilities alongside a full-time Senior Digital Designer role.

Digital Design Lead at Harris Scarfe

December 1, 2019 - June 1, 2020

Designed digital assets for seasonal campaigns across web, eCommerce and marketing channels. Contributed to eCommerce platform redevelopment and UI/UX design. Produced campaign creative and brand assets for multiple digital platforms. Partnered closely with marketing, content and external collaborators to deliver creative projects efficiently.

Digital Design Lead at Global Retail Brands

February 1, 2018 - December 1, 2019

Led delivery of creative design projects across multiple retail brands, ensuring consistency in visual identity and campaign output. Produced digital and print marketing assets including website content, presentations, campaign materials and promotional collateral. Designed EDMs, website banners, in-store signage and social media content to support marketing initiatives.

Major in Marketing Contract Designer at Harrolds

October 1, 2017 - February 1, 2018

Designed digital and print campaign assets including website content, EDMs, catalogues, lookbooks and in-store marketing materials. Assisted with creative concept development and production for fashion campaigns and seasonal shoots.

Designer at M&C Saatchi

January 1, 2015 - January 1, 2017

Created digital and print campaign assets for client brands. Produced marketing collateral including digital advertising, social media content, presentations and promotional materials. Worked with creative teams to deliver integrated campaign assets under tight deadlines across traditional and digital media.