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Senior Product Designer leading customer-facing entity management and financial crime product design for enterprise, multi-country deployments. Known for improving monetisation, conversion, and onboarding through end-to-end UX/UI ownership, rapid prototyping, and clear value communication. Previously designed monetisation and financial experiences across web and native mobile, including onboarding, registration conversion, payments and withdrawals, and subscription/rewards structures—delivering measurable growth and supporting large-scale withdrawal volumes.…Senior Product Designer leading customer-facing entity management and financial crime product design for enterprise, multi-country deployments. Known for improving monetisation, conversion, and onboarding through end-to-end UX/UI ownership, rapid prototyping, and clear value communication. Previously designed monetisation and financial experiences across web and native mobile, including onboarding, registration conversion, payments and withdrawals, and subscription/rewards structures—delivering measurable growth and supporting large-scale withdrawal volumes.

Joanna Melbourne

Product Designer, UX Designer, UI Designer, +2

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Senior Product Designer leading customer-facing entity management and financial crime product design for enterprise, multi-country deployments. Known for improving monetisation, conversion, and onboarding through end-to-end UX/UI ownership, rapid prototyping, and clear value communication. Previously designed monetisation and financial experiences across web and native mobile, including onboarding, registration conversion, payments and withdrawals, and subscription/rewards structures—delivering measurable growth and supporting large-scale withdrawal volumes.…Senior Product Designer leading customer-facing entity management and financial crime product design for enterprise, multi-country deployments. Known for improving monetisation, conversion, and onboarding through end-to-end UX/UI ownership, rapid prototyping, and clear value communication. Previously designed monetisation and financial experiences across web and native mobile, including onboarding, registration conversion, payments and withdrawals, and subscription/rewards structures—delivering measurable growth and supporting large-scale withdrawal volumes.

Available to hire

Senior Product Designer leading customer-facing entity management and financial crime product design for enterprise, multi-country deployments. Known for improving monetisation, conversion, and onboarding through end-to-end UX/UI ownership, rapid prototyping, and clear value communication.

Previously designed monetisation and financial experiences across web and native mobile, including onboarding, registration conversion, payments and withdrawals, and subscription/rewards structures—delivering measurable growth and supporting large-scale withdrawal volumes.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Senior Product Designer at Deel

March 1, 2026 - Present

Lead design for customer-facing entity management and financial crime products used by enterprise companies operating across multiple countries. Drove a 4x increase in product monetisation in Q2 by replacing a sales-led purchase with self-serve activation. Designed a two-tier service structure (software access and fully managed compliance) to make the value difference clear at the point of decision. Built prototypes using production components pulled from the design system repo, and used AI agents to reach testable flows in days.

Senior Product Designer at Onsi

April 1, 2022 - March 1, 2026

Designed monetisation and financial products across web and native mobile, owning features end to end. Increased registration conversion from 7% to 37% through a redesigned onboarding flow. Grew daily top-ups from 8.61% to 15.92% by leading UX for a cash-back and rewards card. Delivered same-day pay, supporting £6M in monthly withdrawals. Designed rewards, tiering, and subscription features to drive consumer spend and engagement.

Freelance Designer

January 1, 2018 - March 1, 2026

Worked with large world-renowned clients (including Immo, Lad Bible Group, Looka Logo, Struck Capital). Designed pitch decks that raised over £35M. Increased Looka’s Instagram following from 5k to 20k+. Designed brand and marketing collateral for various stakeholders and projects.

Product Development & Design Assistant at Kalmar

January 1, 2017 - January 1, 2018

Assisted on the design development of RTW. Created complex artworks in Illustrator and Photoshop. Assisted in managing third parties and critical path management.

Product Developer at Burberry

January 1, 2016 - January 1, 2017

Developed soft accessories, Burberry’s largest category. Created physical and digital launch packs. Created product costings in PLM Central.