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Communications professional specialising in integrated copywriting, content development, and insight-led campaigns across digital and social platforms. Experienced in translating brand strategy into audience-focused messaging with strong QA, tone guarding, and regulatory awareness. Passionate about brand storytelling that builds reputation, strengthens community engagement, and delivers measurable impact. Skilled in campaign ideation and reactive creative, with expertise across content calendars, reporting, stakeholder collaboration, and multi-platform messaging.…Communications professional specialising in integrated copywriting, content development, and insight-led campaigns across digital and social platforms. Experienced in translating brand strategy into audience-focused messaging with strong QA, tone guarding, and regulatory awareness. Passionate about brand storytelling that builds reputation, strengthens community engagement, and delivers measurable impact. Skilled in campaign ideation and reactive creative, with expertise across content calendars, reporting, stakeholder collaboration, and multi-platform messaging.

LUNGILE MAHLANGU

Copywriter, Community Manager, Content Strategist, +1

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Communications professional specialising in integrated copywriting, content development, and insight-led campaigns across digital and social platforms. Experienced in translating brand strategy into audience-focused messaging with strong QA, tone guarding, and regulatory awareness. Passionate about brand storytelling that builds reputation, strengthens community engagement, and delivers measurable impact. Skilled in campaign ideation and reactive creative, with expertise across content calendars, reporting, stakeholder collaboration, and multi-platform messaging.…Communications professional specialising in integrated copywriting, content development, and insight-led campaigns across digital and social platforms. Experienced in translating brand strategy into audience-focused messaging with strong QA, tone guarding, and regulatory awareness. Passionate about brand storytelling that builds reputation, strengthens community engagement, and delivers measurable impact. Skilled in campaign ideation and reactive creative, with expertise across content calendars, reporting, stakeholder collaboration, and multi-platform messaging.

Available to hire

Communications professional specialising in integrated copywriting, content development, and insight-led campaigns across digital and social platforms. Experienced in translating brand strategy into audience-focused messaging with strong QA, tone guarding, and regulatory awareness.

Passionate about brand storytelling that builds reputation, strengthens community engagement, and delivers measurable impact. Skilled in campaign ideation and reactive creative, with expertise across content calendars, reporting, stakeholder collaboration, and multi-platform messaging.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Motion Graphic

Beginner

Work Experience

Real-time Reactive Copywriter at Ogilvy (Social Lab)

June 1, 2026 - July 31, 2026

Created conceptual tactical content in a fast-paced environment for Coca-Cola, including FIFA live reactive sports copywriting. Capitalised on live match developments by writing high-impact text and social captions in the moment to drive real-time fan discussions. Developed basic briefs for content creators and designers, ensured social content calendars were up to date, and maintained brand-aligned tone for different emotional contexts (pre-match excitement, mid-game euphoria, post-match heartbreak).

Copywriter at Fresh Agency

January 1, 2026 - March 31, 2026

Supported basic content strategy and social media copywriting for NutriDay and Ultra Mel. Assisted with influencer sourcing, performed trend analysis and brand research, and created tactical and reactive content. Assisted in developing conceptual campaign ideas and ensured copy and decks met quality standards and aligned with brand objectives. Collaborated with creative teams to deliver integrated outputs, contributed platform-native messaging, and maintained up-to-date social content calendars.

Social copywriter & community manager at HAVAS Agency

January 1, 2025 - December 31, 2025

Led always-on and campaign social copywriting for Gaviscon and TransAct, supporting basic social media strategy. Produced high-impact captions, scripts, and storytelling frameworks optimised for engagement and clarity across Facebook, Instagram, TikTok, and YouTube. Wrote web and digital marketing copy including websites, landing pages, blogs, email campaigns/newsletters, and Google/Meta ads. Ensured strict QA, regulatory compliance, tone accuracy, and deadline management. Monitored trends and community sentiment, managed responses to maintain brand trust, and delivered monthly always-on content reports and creative concepts using social analytics insights.

Contract Social Copywriter & Community Manager at HAVAS Agency

January 1, 2025 - December 31, 2025

Supported social media strategy and led always-on and campaign social content for Gaviscon and TransAct. Produced high-impact captions, scripts, and storytelling frameworks optimised for engagement and clarity, and wrote website, landing page, blog, email, newsletters, and Google/Meta ad copy. Ensured QA, regulatory compliance, tone accuracy, and deadline management. Monitored community sentiment, managed responses and escalations to protect brand trust, and reported always-on content performance and creative concepts monthly.

Contract Copywriter & Web Content Writer at PXP Agency

June 1, 2024 - September 30, 2024

Contributed to concept development and performed research, proofreading, and editing. Wrote integrated and web content for NESCAFÉ and Starbucks, including captions, headlines, and video scripts. Tailored on-brief, on-brand copy to UK audiences. Supported content calendars, campaign planning, and social media content strategy while writing digital marketing copy across websites, landing pages, blogs, emailers, and Google/Meta ads.

Intern Copywriter & Community Manager at Publicis Groupe

June 1, 2023 - May 31, 2024

Assisted with campaign planning and execution, including QA, proofreading, and research. Supported event live content coverage and created content. Helped with always-on content performance reporting and produced social-first B2B and B2C copy aligned to campaign goals. Conducted monthly competitor analysis and trend research, monitored platform algorithms and conversation patterns, and managed community engagement including social listening, sentiment tracking, escalations, and FAQ management to protect brand reputation.

Content writer & WordPress manager (Varsity student work experience programme) at FOUURA

June 1, 2021 - November 30, 2021

Performed content research and email copywriting for the company. Planned and scheduled content, wrote web/SEO content, and designed and copywrote monthly emailers. Managed and updated the company website using WordPress. Monitored social media trends and provided recommendations. Designed monthly editorial content in Canva and Adobe InDesign, and created engaging Meta content to drive audiences to the website.

Content Writer & WordPress Manager (Varisty Student Work Experience Programme) at FOUURA

June 1, 2021 - November 30, 2021

Produced content research and email copywriting, planned and scheduled content, and wrote SEO-focused web content with blogging support. Designed and wrote monthly editorial emailers, managed and updated the company website (WordPress), and created engaging META content to drive audiences to the website. Used Canva and Adobe InDesign for content creation and maintained social trend monitoring and recommendations.