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Lead of the SMM department promoting a brand via social media and advertising across a Central European audience. Coordinates department work, develops promotion channel strategies, works cross-functionally with design/CRM/QA/PM teams, and tracks performance analytics. Experienced in social media content planning and production (short videos, images, post/text and video tutorials), client communication, and running entertaining game/competition campaigns. Also has marketing/advertising experience in beauty and hospitality, plus customer support and reception-facing roles.…Lead of the SMM department promoting a brand via social media and advertising across a Central European audience. Coordinates department work, develops promotion channel strategies, works cross-functionally with design/CRM/QA/PM teams, and tracks performance analytics. Experienced in social media content planning and production (short videos, images, post/text and video tutorials), client communication, and running entertaining game/competition campaigns. Also has marketing/advertising experience in beauty and hospitality, plus customer support and reception-facing roles.

M esh ch an in ts e va

Social Media Manager, Digital Marketer, Brand Strategist, +2

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Lead of the SMM department promoting a brand via social media and advertising across a Central European audience. Coordinates department work, develops promotion channel strategies, works cross-functionally with design/CRM/QA/PM teams, and tracks performance analytics. Experienced in social media content planning and production (short videos, images, post/text and video tutorials), client communication, and running entertaining game/competition campaigns. Also has marketing/advertising experience in beauty and hospitality, plus customer support and reception-facing roles.…Lead of the SMM department promoting a brand via social media and advertising across a Central European audience. Coordinates department work, develops promotion channel strategies, works cross-functionally with design/CRM/QA/PM teams, and tracks performance analytics. Experienced in social media content planning and production (short videos, images, post/text and video tutorials), client communication, and running entertaining game/competition campaigns. Also has marketing/advertising experience in beauty and hospitality, plus customer support and reception-facing roles.

Available to hire

Lead of the SMM department promoting a brand via social media and advertising across a Central European audience. Coordinates department work, develops promotion channel strategies, works cross-functionally with design/CRM/QA/PM teams, and tracks performance analytics.

Experienced in social media content planning and production (short videos, images, post/text and video tutorials), client communication, and running entertaining game/competition campaigns. Also has marketing/advertising experience in beauty and hospitality, plus customer support and reception-facing roles.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Language

Russian

Fluent

English

Intermediate

Latvian

Beginner

Work Experience

Social Media Specialist at Soft Rocket SIA

April 1, 2024 - Present

Worked on social media for several company projects, ensuring brand recognizability in the Central European market. Created promotional content and assets, wrote post and video tutorial copy, generated images, and produced short videos. Managed community/client communication on social platforms and planned entertaining game/competition activities on social networks.

Lead the SMM Department at Novexis SIA / Soft Rocket SIA

November 1, 2022 - April 1, 2024

Coordinated the work of the SMM department and developed promotion channel strategies. Coordinated with other departments (design, CRM, QA, and PM). Tracked social media statistics and provided performance reports. Worked on multiple company projects keeping them recognizable for the Central European market. Handled social media across Instagram, Facebook, Telegram, TikTok, and YouTube. Wrote content plans, created short videos, generated images, and produced text for posts and video tutorials. Communicated with clients via social media and organized entertaining games/competitions (including rules/inventing mechanics).

Social Media Specialist at BioSenta Beauty

December 1, 2017 - July 1, 2019

Promoted products for clinics, cosmetology centers, spas and the beauty industry. Managed social networks (Facebook, Instagram, VK, YouTube, Rutube, Telegram). Produced product video content; created advertising banners and product catalog materials. Participated in exhibitions, consulted customers and closed deals, searched for new clients, controlled delivery, and supported website work (uploading new goods and stock control).

Import / Export Manager at Rixbrus SIA (Agent)

June 15, 2016 - December 1, 2017

Responsible for purchasing goods from Serbia by customer request. Prepared documents and controlled order delivery. Coordinated orders with the manufacturer (China), processed documentation, transferred orders to logistics, checked and controlled receipt of orders by customers, and entered data into the CRM system.

Sales Manager at Step Lines SIA

December 1, 2014 - June 15, 2016

Sold raw materials for production facilities across CIS countries. Managed production order requests and processing, coordinated orders with the manufacturer in China, handled documentation, transferred orders to logistics, and monitored order receipt by customers. Performed data entry in the CRM system.

Call Center Operator / Customer Support at CCS Support Services Limited

August 1, 2013 - December 1, 2014

Obtained customer information by answering phone calls and verifying details. Informed customers by explaining procedures, answered questions, and provided information. Maintained communication equipment by reporting problems. Advised on products and services.

Front Office Receptionist / Animator at Cyprotel Almyros Natura (hotel)

September 1, 2010 - July 1, 2013

Gathered information for hotel guests and helped Russian-speaking guests at the reception. Organized sports events in the hotel; supported guest participation in activities through entertainment programming.

Entertainment Team Member (Animator) at Apt. Entertainment Team, Suse si Luxury Resort & Spa Hotel

January 1, 2001 - Present

Produced different frames of animation, organized and joined various sports activities during the day, and participated in evening shows such as theatre, games and dancing. Encouraged guest participation in activities.