I am a brand and marketing professional with more than 20 years of experience leading integrated marketing campaigns, brand development, and marketing communications across healthcare, clinical research, engineering, real estate, technology, publishing, and professional services. I turn marketing strategy into practical execution by partnering with leadership teams to build brands, engage audiences, and support business growth. I am comfortable across the full marketing lifecycle—developing strategy, writing and producing content, managing projects, coordinating vendors, and creating branded assets for digital and print, events and conferences, and executive communications. I also enjoy remote collaboration across international stakeholders and cross-functional teams to deliver consistent, high-quality results.…

Amie lè en

I am a brand and marketing professional with more than 20 years of experience leading integrated marketing campaigns, brand development, and marketing communications across healthcare, clinical research, engineering, real estate, technology, publishing, and professional services. I turn marketing strategy into practical execution by partnering with leadership teams to build brands, engage audiences, and support business growth. I am comfortable across the full marketing lifecycle—developing strategy, writing and producing content, managing projects, coordinating vendors, and creating branded assets for digital and print, events and conferences, and executive communications. I also enjoy remote collaboration across international stakeholders and cross-functional teams to deliver consistent, high-quality results.…

Available to hire

I am a brand and marketing professional with more than 20 years of experience leading integrated marketing campaigns, brand development, and marketing communications across healthcare, clinical research, engineering, real estate, technology, publishing, and professional services. I turn marketing strategy into practical execution by partnering with leadership teams to build brands, engage audiences, and support business growth.

I am comfortable across the full marketing lifecycle—developing strategy, writing and producing content, managing projects, coordinating vendors, and creating branded assets for digital and print, events and conferences, and executive communications. I also enjoy remote collaboration across international stakeholders and cross-functional teams to deliver consistent, high-quality results.

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Language

English
Fluent
Afrikaans
Fluent

Work Experience

Senior Brand & Marketing Consultant (Contract) at Total Trials / FHI C Clinical → Total Trials
January 1, 2026 - June 30, 2026
Supported the global marketing team during the transformation of FHI C Clinical into TOTAL TRIALS, contributing to one of the organization’s most significant international brand launches. Supported the global rollout of the TOTAL TRIALS brand across digital, print, conference, and corporate communications. Produced marketing assets for the World Vaccine Congress launch, including exhibition booth graphics, conference collateral, executive presentations, and branded communications. Managed print production and vendor coordination, including proofing and quality assurance, and worked closely with executive leadership and cross-functional teams to maintain consistent messaging. Supported internal brand adoption through practical implementation resources and brand guidance, delivering projects under demanding launch timelines while maintaining quality and brand consistency.
Senior Brand & Marketing Consultant (Contract) at Total Trials
January 1, 2026 - June 30, 2026
Supported the global marketing team during the transformation of FHI Clinical into Total Trials, contributing to one of the organization’s most significant international brand launches. Helped with global rollout of the Total Trials brand across digital, print, conference, and corporate communications. Produced marketing assets for the World Vaccine Congress launch, including exhibition booth graphics, conference collateral, executive presentations, and branded communications. Managed print production and vendor coordination (proofing and quality assurance), and worked closely with executive leadership and cross-functional teams to maintain consistent messaging. Supported internal brand adoption by providing practical implementation resources and brand guidance, delivering under demanding launch timelines.
Owner | Marketing Manager & Brand Strategist at American Dream Creative
January 1, 2023 - Present
Partner with businesses across health care, real estate, engineering, professional services, technology, and e-commerce to develop brands, marketing strategies, and creative solutions that support long-term growth. Lead integrated marketing campaigns across digital, print, email, websites, conferences, and social media. Develop brand positioning, messaging frameworks, and marketing strategies. Create compelling content for websites, newsletters/email campaigns, social media, and sales collateral. Design presentations, brochures, conference materials, digital assets, and branded communications. Manage campaign planning, content calendars, and marketing execution from concept to delivery, coordinating vendors, printers, photographers, and production partners. Work with leadership teams to strengthen brand awareness, engagement, and business growth while managing multiple client accounts with quality, consistency, and deadlines.
Owner Marketing Manager & Brand Strategist at American Dream Creative
January 1, 2023 - Present
Partner with businesses across healthcare, real estate, engineering, professional services, technology, and e-commerce to develop brands, marketing strategies, and creative solutions that support long-term growth. Lead integrated marketing campaigns across digital, print, email, websites, conferences, and social media. Develop brand positioning, messaging frameworks, and marketing strategies. Create compelling content for websites, newsletters, email campaigns, social media, and sales collateral. Design presentations and conference materials, digital assets, brochures, and branded communications. Manage campaign planning, content calendars, and execution from concept to delivery, coordinating vendors, printers, photographers, and production partners. Collaborate with leadership teams to strengthen brand awareness, engagement, and business growth while managing multiple client accounts under deadlines and quality standards.
PR & Brand Manager at Kastelop r / KASTELO
January 1, 2022 - December 31, 2023
Managed social and brand-related marketing initiatives, including brand positioning support and communication/promotional activities. Coordinated influencer partnerships to strengthen brand awareness. Conducted competitor research and contributed to campaign planning, with a focus on clear messaging and brand consistency.
PR & Brand Manager at KAsteLopR
January 1, 2022 - January 1, 2023
Developed and managed social media strategy and brand communications, supporting brand awareness and campaign execution. Planned and coordinated digital marketing efforts, created branded content, and managed suppliers, schedules, and campaign delivery in an integrated digital and print environment. Provided creative direction across a diverse client portfolio and collaborated closely with clients to deliver effective branding and communications.
Social Media & Brand Manager at In & Om Jakaranda
January 1, 2020 - December 31, 2022
Managed social media strategy and content planning, developed engaging marketing content and branded communications, and coordinated campaign delivery with suppliers and schedules. Directed integrated marketing efforts across digital and print platforms, overseeing creative production for a diverse client portfolio and collaborating with clients to deliver effective branding and communications.
Social Media & Brand Manager at In & Omja Karanda
January 1, 2020 - January 1, 2022
Managed 100% media/digital brand activities including platform management, content planning, and campaign support. Planned and executed digital marketing campaigns, created engaging marketing content and branded communications, and coordinated project delivery with external suppliers. Directed integrated marketing across digital and print where needed, and supported creative production for client work.
Social Media & Brand Manager at IN & OMJ Akaranda (In & Omja Karanda)
January 1, 2020 - December 31, 2022
Managed social media and brand-related activities, focused on digital brand presence and content execution across social platforms.
100% Media Digital Brand Director at 100% Media
January 1, 2016 - December 31, 2022
Directed integrated marketing campaigns across digital and print platforms with creative direction and content strategy responsibilities. Managed project coordination including suppliers and schedules, and ensured alignment of creative output with brand strategy and client goals.
Digital Brand Director at Centre Point Advertising
January 1, 2016 - December 31, 2022
Directed marketing and creative execution, including integrated campaigns across digital and print. Planned and executed digital campaigns, developed marketing content and branded communications, and managed suppliers, schedules, and delivery. Provided creative direction for a diverse client portfolio and maintained content strategy for digital and marketing collateral.
Owner & Managing Editor at Centre Point Advertising / Centre Point Advertising
January 1, 2003 - December 31, 2015
Owned and operated a publishing and advertising business. Managed content strategy and editorial planning, oversaw publication planning and editorial production, and managed advertising sales and client relationships. Directed business operations including budgets and production schedules, and supported the execution of client marketing and promotional activities.
Owner & Managing Editor at Centre Point Advertising
January 1, 2003 - December 31, 2015
Managed publishing and advertising operations, including editorial planning, production, advertising sales, and overall business administration. Oversaw production workflows, timelines, and vendor coordination to deliver marketing and publication assets.
Owner & Managing Editor at Centre Point Advertising (publishing/business operations role)
January 1, 2003 - December 31, 2015
Founded and managed a publishing and advertising business. Managed editorial production and publication planning, oversaw advertising sales and client relationships, and directed business operations including budgets and production schedules. Ensured quality and consistency while coordinating marketing materials and creative deliverables.
Owner & Managing Editor at Centre Point Publishing / Centre Point Advertising (as listed)
January 1, 2003 - December 31, 2015
Built and managed a publishing and advertising business. Oversaw editorial management and publication planning/production, managed advertising sales and client relationships, and handled business operations including budgets and production schedules.
Brand & Marketing Manager at Kastelo PR & Brand Manager
December 31, 2002 - December 31, 2022
Provided PR and brand management leadership, including brand strategy support, communications and promotional activities, and influencer partnerships to strengthen brand awareness. Contributed to marketing strategy through competitor research and campaign planning support.

Education

at Vanderbijlpark Technical College
January 11, 2030 - August 7, 2026
at Vanderbijlpark Technical College
January 11, 2030 - August 13, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment, Real Estate & Construction, Professional Services, Other
    HelloWoman | From Blank Canvas to Complete Beauty Brand

    I was the sole designer and project manager behind the development and transformation of HelloWoman Beauty & Aesthetics. Starting with virtually no established visual identity, I developed the brand across every touchpoint — from logo and brand identity to marketing collateral, social media, print, office materials, signage, expo creative and the redesign of the salon’s exterior look and feel.

    I managed the creative process from concept through production and implementation, creating a cohesive brand that worked just as well online as it did in the physical salon and at exhibitions and events.

    This project represents what I do best: creating excellence from nothing — seeing what a brand could become and then making it happen.