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Results-driven marketing and operations professional with experience across FMCG, luxury retail and commercial sectors. Skilled in digital marketing, brand positioning, market expansion, and team leadership. Experienced in brand growth strategies, consumer insights, procurement and inventory coordination, KPI monitoring, and cross-functional operational improvements. Strong track record supporting product launches, merchandising, and commercial performance across multiple markets.…Results-driven marketing and operations professional with experience across FMCG, luxury retail and commercial sectors. Skilled in digital marketing, brand positioning, market expansion, and team leadership. Experienced in brand growth strategies, consumer insights, procurement and inventory coordination, KPI monitoring, and cross-functional operational improvements. Strong track record supporting product launches, merchandising, and commercial performance across multiple markets.

Alaa Ezzat Aridi

Digital Marketer, Marketing Analyst, Marketing Strategist, +2

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Results-driven marketing and operations professional with experience across FMCG, luxury retail and commercial sectors. Skilled in digital marketing, brand positioning, market expansion, and team leadership. Experienced in brand growth strategies, consumer insights, procurement and inventory coordination, KPI monitoring, and cross-functional operational improvements. Strong track record supporting product launches, merchandising, and commercial performance across multiple markets.…Results-driven marketing and operations professional with experience across FMCG, luxury retail and commercial sectors. Skilled in digital marketing, brand positioning, market expansion, and team leadership. Experienced in brand growth strategies, consumer insights, procurement and inventory coordination, KPI monitoring, and cross-functional operational improvements. Strong track record supporting product launches, merchandising, and commercial performance across multiple markets.

Available to hire

Results-driven marketing and operations professional with experience across FMCG, luxury retail and commercial sectors. Skilled in digital marketing, brand positioning, market expansion, and team leadership.

Experienced in brand growth strategies, consumer insights, procurement and inventory coordination, KPI monitoring, and cross-functional operational improvements. Strong track record supporting product launches, merchandising, and commercial performance across multiple markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Beginner

Language

English

Fluent

Arabic

Fluent

French

Intermediate

Work Experience

Operations Director & Digital Marketing Specialist at Bridgeway Corp & Subsidiary Liberia Bottling Juice & Water Corp

February 1, 2022 - June 1, 2026

Directed operational, commercial and marketing activities across the business. Managed a team of 50+ employees across operations, sales and production. Developed digital marketing campaigns, social media strategies and promotional initiatives, and supported product launches and rebranding activities. Coordinated with manufacturing, purchasing and sales to improve efficiency. Oversaw procurement, inventory management, reporting, and implementation of operational procedures to strengthen performance and internal processes.

Brand Manager / Shop Manager at IRO Paris – Marya Group

October 1, 2019 - December 1, 2021

Managed luxury brand operations and commercial performance across Lebanon and Gulf markets. Adapted product selection and buying strategies based on market demand and customer trends. Monitored competition, market opportunities and consumer behavior, and contributed to brand positioning, merchandising and customer experience development. Worked closely with purchasing and retail teams to strengthen market presence.

Assistant Store Manager at SACOOR Brothers – ABC, Achrafieh, Lebanon

October 1, 2017 - October 1, 2019

Sales Executive at Azadea – Bershka, Le Mall, Dbayeh, Lebanon

June 1, 2014 - October 1, 2017