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Multi-skilled creative designer with 20 years’ experience delivering branding, marketing, and design solutions across print, digital, packaging, retail, and campaign design. Experienced in agency and in-house roles, producing high-quality creative work for mainstream and luxury brands. Known for strong art direction, artwork production, and brand consistency across multiple touchpoints (web, POS, retail, events, and packaging). Experienced collaborating with senior stakeholders and cross-functional teams, managing workflows and pipelines from enquiry through to delivery.…Multi-skilled creative designer with 20 years’ experience delivering branding, marketing, and design solutions across print, digital, packaging, retail, and campaign design. Experienced in agency and in-house roles, producing high-quality creative work for mainstream and luxury brands. Known for strong art direction, artwork production, and brand consistency across multiple touchpoints (web, POS, retail, events, and packaging). Experienced collaborating with senior stakeholders and cross-functional teams, managing workflows and pipelines from enquiry through to delivery.

Lydia Clark Betts

Graphic Designer, Brand Designer, Logo Designer, +2

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Multi-skilled creative designer with 20 years’ experience delivering branding, marketing, and design solutions across print, digital, packaging, retail, and campaign design. Experienced in agency and in-house roles, producing high-quality creative work for mainstream and luxury brands. Known for strong art direction, artwork production, and brand consistency across multiple touchpoints (web, POS, retail, events, and packaging). Experienced collaborating with senior stakeholders and cross-functional teams, managing workflows and pipelines from enquiry through to delivery.…Multi-skilled creative designer with 20 years’ experience delivering branding, marketing, and design solutions across print, digital, packaging, retail, and campaign design. Experienced in agency and in-house roles, producing high-quality creative work for mainstream and luxury brands. Known for strong art direction, artwork production, and brand consistency across multiple touchpoints (web, POS, retail, events, and packaging). Experienced collaborating with senior stakeholders and cross-functional teams, managing workflows and pipelines from enquiry through to delivery.

Available to hire

Multi-skilled creative designer with 20 years’ experience delivering branding, marketing, and design solutions across print, digital, packaging, retail, and campaign design. Experienced in agency and in-house roles, producing high-quality creative work for mainstream and luxury brands.

Known for strong art direction, artwork production, and brand consistency across multiple touchpoints (web, POS, retail, events, and packaging). Experienced collaborating with senior stakeholders and cross-functional teams, managing workflows and pipelines from enquiry through to delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Freelance Senior Creative at Rapala VMC

January 1, 2026 - May 31, 2026

Delivered creative design and artwork for Dynamite, Rapala, Okuma, and Normark across the fishing and angling industry. Produced assets across print, digital, retail, packaging, POS, and events. Worked closely with the Managing Director and marketing team to maintain brand consistency across all channels, reduce artwork backlogs, and improve turnaround times.

Freelance Senior Creative at Lords Group Trading

July 1, 2025 - October 31, 2025

Supported the Design Manager in a remote role within the construction and building materials industry. Delivered branding and creative support for UK retail stores and the company website, producing and adapting marketing assets including signage, promotional materials, digital graphics, and brand collateral while ensuring consistency across customer touchpoints.

Client Success Lead – Sales at Ponds By Michael Wheat

January 1, 2024 - December 31, 2025

First point of contact for prospective clients promoting bespoke wildlife pond, swim pond, and lake design services. Managed leads and project pipelines through CRM systems, conducted consultations and presentations, and built strong client relationships. Collaborated with survey and construction teams to deliver a seamless customer journey from enquiry through to project completion.

Lead Creative at Studio One

January 1, 2023 - December 31, 2024

Managed client enquiries and leads for bespoke pond and lake design services. Conducted consultations, built client relationships, and collaborated with survey and construction teams to deliver projects from enquiry through to completion.

Volunteer Interior Designer at Charles Booth Community Centre

January 1, 2021 - December 31, 2023

As a trustee and volunteer, provided interior design and decorating services to restore a historic community centre. Worked with period features and sympathetic design principles within limited budgets and multi-use requirements, recruiting volunteers to support the transformation.

Design Director at lydiaclar kbetts

January 1, 2021 - December 31, 2023

Provided interior design services across the Midlands including consultation, site surveys, room measuring, visual space planning, mood boards, 3D design, and specifications for fabrics, wallpaper, paint, and soft furnishings. Led project management and styling for single rooms through to entire estates, with online and on-site support and coordination with local suppliers and trades.

Senior Graphic Designer at DCI-Artform International

January 1, 2015 - December 31, 2019

Supported pitches, design, and artwork for in-store POS displays across print and digital for luxury health and beauty brands. Collaborated with the Creative Director, managed workflows, and liaised with internal teams and external printers. Led workplace wellbeing initiatives with HR, improving office design and employee welfare.

Senior Designer & Visualiser at Linney Group

January 1, 2011 - December 31, 2015

Lead designer for boots.com, overseeing digital projects and acting as a brand guardian. Liaised with clients and project/web development teams to achieve outcomes and deliver visually engaging design solutions. Supported the design team with adaptability to new brands and projects in a fast-paced environment.