Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior at the University of Arkansas majoring in Advertising and Public Relations with a Marketing minor. Experienced in digital marketing, with strengths in SEO, content creation, and social media management, using data analysis to improve campaign efficiency, increase web traffic, and strengthen brand visibility. Creates and manages digital content across social media and internal communications, ensuring consistent brand voice and messaging. Tracks engagement metrics to inform data-driven communication strategies and supports measurable results in fast-paced marketing environments.…Senior at the University of Arkansas majoring in Advertising and Public Relations with a Marketing minor. Experienced in digital marketing, with strengths in SEO, content creation, and social media management, using data analysis to improve campaign efficiency, increase web traffic, and strengthen brand visibility. Creates and manages digital content across social media and internal communications, ensuring consistent brand voice and messaging. Tracks engagement metrics to inform data-driven communication strategies and supports measurable results in fast-paced marketing environments.

Sam M. Walton

Digital Marketer, Content Creator, Social Media Manager





Senior at the University of Arkansas majoring in Advertising and Public Relations with a Marketing minor. Experienced in digital marketing, with strengths in SEO, content creation, and social media management, using data analysis to improve campaign efficiency, increase web traffic, and strengthen brand visibility. Creates and manages digital content across social media and internal communications, ensuring consistent brand voice and messaging. Tracks engagement metrics to inform data-driven communication strategies and supports measurable results in fast-paced marketing environments.…Senior at the University of Arkansas majoring in Advertising and Public Relations with a Marketing minor. Experienced in digital marketing, with strengths in SEO, content creation, and social media management, using data analysis to improve campaign efficiency, increase web traffic, and strengthen brand visibility. Creates and manages digital content across social media and internal communications, ensuring consistent brand voice and messaging. Tracks engagement metrics to inform data-driven communication strategies and supports measurable results in fast-paced marketing environments.

Available to hire

Senior at the University of Arkansas majoring in Advertising and Public Relations with a Marketing minor. Experienced in digital marketing, with strengths in SEO, content creation, and social media management, using data analysis to improve campaign efficiency, increase web traffic, and strengthen brand visibility.

Creates and manages digital content across social media and internal communications, ensuring consistent brand voice and messaging. Tracks engagement metrics to inform data-driven communication strategies and supports measurable results in fast-paced marketing environments.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Communications Assistant Intern at University of Arkansas (Sam M. Walton College of Business)

December 1, 2025 - Present

Created and managed digital content across social media and internal communications using Canva. Ensured consistent brand voice and messaging, designed graphics for ongoing communications, and supported cohesive campaign execution. Tracked and analyzed engagement metrics to evaluate content performance and inform data-driven communication strategies and posting decisions.

Sales Assistant at The Golden Knob

December 1, 2022 - January 1, 2026

Assisted customers with product inquiries, provided knowledgeable recommendations, and supported a positive shopping experience by organizing the sales floor and maintaining cleanliness. Provided timely customer service by answering questions, resolving issues, and responding to complaints promptly. Engaged with followers by replying to comments and messages, and helped brainstorm digital content strategies for product launches and promotional storytelling, including tailored countdown content for relevant audiences.

Social Media Content Creator at The Turquoise Door

January 1, 2022 - August 1, 2022

Contributed to brand management and content creation through creative storytelling and promotional content. Supported data-informed content planning by tracking performance using platform analytics and using social listening tools to refine strategy via regular reporting.