Xiaoling Gu

E-commerce Design Supervisor at Shanghai Jiqiang Trading Co., Ltd.

Led a 7-member design team (designers and photographers) to deliver full-brand visual design services for M&G stationery’s largest offline distributor; contributed to RMB 141 million annual sales in 2022. Standardized and iterated product detail pages and marketing campaign pages across Tmall, JD, Pinduoduo and Douyin, launching ~40 sets of pages monthly. Built an S-E 6-level visual grading benchmark system, standardized CIS specifications, and improved performance appraisal to unify design output. Managed design delivery scheduling, training sessions, and cross-team visual reviews, achieving 100% on-time delivery. Completed C4D modeling/rendering for landing pages and upgraded core product visual systems, helping stationery line annual sales reach RMB 90 million. Built a standardized end-to-end design workflow and improved one-time approval rate to 95%, while implementing OA automation and cloud asset sharing to reduce coordination costs.

E-commerce Design Supervisor at Jiangsu Feerman Supply Chain Co., Ltd.

Owned full visual design for cat food product lines; delivered C4D modeling and rendering for 6 brand landing pages with >95% brand tone restoration. Took over the full in-house brand design project of Yuerui Pet after prior outsourcing, achieving independent delivery of high-end brand visuals. Coordinated collaboration across a 9-person design team, 4-person operations team, and 20-person customer service team to unify visual docking standards. Adapted to a strategic shift from Tmall e-commerce to Douyin live-streaming by optimizing visual marketing logic and coordinating resources.

Senior Design Manager at Shanghai Yushi Import and Export Co., Ltd.

Served as core visual lead for 7 independent brands and 8 operation teams across auto accessories, mother & baby, apparel, bathroom fixtures, and educational toys. Delivered full-store visual upgrades, detail page iterations, and large-scale campaign page production for Tmall and Pinduoduo flagship stores. Conducted full-set visual design for AliExpress Russian station including store decoration, product retouching, and promotional page production for multiple categories, ensuring consistent visual presentation for domestic and overseas markets. Performed brand VI construction and trend/data research, defined brand positioning and tone standards, and completed LOGO/VI system design for technology subsidiary brands to support market expansion.

Graphic Designer at Nanjing Jiehu Trading Co., Ltd.

Handled daily visual design and festival campaign production for Panasonic and Language Tmall flagship stores; optimized over 15 product detail pages and 10 marketing pages. Produced integrated online and offline promotional materials for brands including Five Star Appliances and Xiao Chu Niang. Researched Yiwu e-commerce business models and explored innovative visual presentation solutions based on user pain points and market trends, iterating design schemes accordingly.

Operation Supervisor at Nanjing Juxue Culture Communication Co., Ltd.

Conducted demand research, proposed solutions, and launched a cross-platform real-time price comparison tracking system to address long-standing price monitoring pain points for antique and art books, boosting sales by 50%. Led a 10-person team to operate online retail for cultural and art books; optimized resource allocation and collaboration mechanisms to achieve over RMB 20 million annual revenue.

Art Design Supervisor at Shanghai Yintu Trading Co., Ltd.

Participated in preparation and setup of the Shanghai branch; recruited and built operation and design teams and completed 0-1 launches of Janod and Kaloo brand stores on Tmall, JD, and Vipshop within 15 days. Led a 4-person design team to build 130 refined product detail page templates within 6 months and optimized creatives via iterative marketing posters. Drove average daily sales from RMB 1,000 to RMB 20,000, increased peak daily visitors from 700 to 6,000, and achieved RMB 190,000 single-day turnover during Double 11.

Design Supervisor at Shanghai Huachao Electric Co., Ltd.

Managed visual design and detail page optimization for five core Tmall/JD stores; supported full-category product launches and provided ongoing visual support for daily and festival marketing. Empowered brand sales growth from RMB 20 million to RMB 40 million annually; maintained monthly average sales exceeding RMB 3 million with monthly promotion budget of RMB 300,000. Optimized maternal & infant weight scale product marketing visuals, maintaining stable monthly sales volume of 3,000 orders for five consecutive years. Mentored two junior designers, standardized design processes/output specs, and improved overall team quality and efficiency.

Visual Designer at Shanghai Chelan g Decoration Co., Ltd.

Owned store decoration, brand planning, and product image design for Madio and other auto accessory flagship stores. Optimized visual solutions that drove significant sales growth; over 10 hot-selling products generated 4,000+ monthly orders. Trained four junior designers to grow into design/operation specialists, provided design guidance and marketing strategy optimization for distributor stores, and upgraded competitor analysis and visual promotion strategies.