Creative marketing professional with a Master’s in Creative Direction, Content & Branding from IE Business School and an international background in branding, digital marketing, and communications. Experienced in developing content strategies, managing social media, and translating consumer insights into engaging brand experiences. Passionate about storytelling, audience engagement, and building meaningful connections between brands and global communities, with a strong interest in sports, entertainment, and lifestyle industries.

Bruna Bahtijarevic

Creative marketing professional with a Master’s in Creative Direction, Content & Branding from IE Business School and an international background in branding, digital marketing, and communications. Experienced in developing content strategies, managing social media, and translating consumer insights into engaging brand experiences. Passionate about storytelling, audience engagement, and building meaningful connections between brands and global communities, with a strong interest in sports, entertainment, and lifestyle industries.

Available to hire

Creative marketing professional with a Master’s in Creative Direction, Content & Branding from IE Business School and an international background in branding, digital marketing, and communications. Experienced in developing content strategies, managing social media, and translating consumer insights into engaging brand experiences.

Passionate about storytelling, audience engagement, and building meaningful connections between brands and global communities, with a strong interest in sports, entertainment, and lifestyle industries.

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Language

Croatian
Fluent
English
Advanced
French
Beginner

Work Experience

Marketing Intern at TIDALFLOW
September 1, 2024 - May 31, 2025
Built the company’s TikTok presence from launch, growing the account organically from 0 to over 10,000 followers through trend-driven content and audience engagement. Researched social media trends and supported content strategy to strengthen the brand’s digital presence across social platforms.
Gen Z Social Media Analyst at A1 Croatia
June 1, 2024 - September 30, 2024
Provided Gen Z perspective insights on social media content and campaigns to improve audience relevance. Evaluated digital communication and content trends to support marketing decisions for younger audiences.
Marketing Assistant at Tvoje.hr
September 1, 2022 - June 30, 2023
Managed the brand’s Instagram account by planning, creating, and scheduling content aligned with its visual identity. Designed and scheduled content for Tvoje’s Instagram presence.

Education

Career Specialization for Luxury, Fashion & Consumer Goods at IE Business School
September 1, 2026 - December 31, 2026
Master In Creative Direction, Content And Branding at IE Business School
September 1, 2025 - July 31, 2026
Minor In Managing Strategy And Marketing at University of Amsterdam
September 1, 2023 - December 31, 2023
Bachelor's Degree - Media And Information at University of Amsterdam
September 1, 2021 - June 30, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Telecommunications, Consumer Goods, Other