Available to hire
I’m a creative strategist and performance-driven content marketer with 7+ years of experience turning audience insights and performance signals into clear, testable creative direction. I coordinate with media buyers, PMs, and editors to build briefs, angles, and iteration plans that teams can execute reliably.
With a research-first mindset, I manage creative pipelines, asset organization, and structured testing workflows across Google Sheets/Drive and CRM/ticketing tools. I enjoy fast turnaround environments, fact-checking rigor, and translating data into repeatable learnings that improve content outcomes.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Urdu
Fluent
English
Fluent
Panjabi, Punjabi
Advanced
Work Experience
International News Director (Research & Coordination Support) at Pakistan Television Corporation Limited
February 1, 2024 - April 1, 2024Monitor daily international news developments and conduct background research and fact-checking to ensure accuracy for live segments. Prepare briefing materials for international current affairs programs under tight broadcast deadlines. Support newsroom coordination during live program preparation, working with contributors to keep content on schedule.
Creative & Content Strategy Associate at Majestic Softs (SMC-Pvt Ltd)
June 1, 2022 - PresentOwn day-to-day creative and content coordination across distributed teams. Translate project goals into clear briefs and track each request through completion to avoid duplication or missed deliverables. Develop and edit content for digital platforms using audience research and performance feedback to shape messaging and testing angles. Maintain organized creative trackers, asset folders, and documentation using Google Sheets and Drive to support structured testing and iteration. Conduct research to inform digital strategy and feed insights into ongoing content decisions. Coordinate priorities and timelines with stakeholders across remote and office-based transitions without disrupting workflow.
Customer Support Representative at AutoLeap
February 1, 2021 - November 1, 2023Handle high volume live chat, email, and phone inquiries daily with accuracy and professional tone. Use Zendesk, Salesforce, AnyDesk, and Excel to track, document, and resolve tickets while ensuring clean records for team handoffs and reporting. Collaborate cross-functionally with technical and account teams to fast-track resolution of escalated issues and maintain shared ownership of outcomes.
Freelance Writer & Researcher at Fiverr
June 1, 2017 - PresentProvide writing, research, and client communication services for international clients over multiple years. Maintain long-term client relationships across varied content and messaging needs.
Education
BS Media & Communication Studies at University of Central Punjab, Lahore
January 1, 2020 - January 1, 2024Qualifications
Business Analytics & Process Management
January 1, 2026 - August 8, 2026Introduction to Data Analytics Using Microsoft Excel
January 1, 2026 - August 8, 2026Microsoft Foundation of IT Systems, Networking & Data Protection
January 1, 2026 - August 8, 2026The Complete SQL Bootcamp
January 1, 2022 - August 8, 2026Successful Negotiation: Essential Strategies & Skills
January 1, 2021 - August 8, 2026Introduction to Business Analytics Using Spreadsheets: Basics
January 1, 2026 - August 8, 2026Getting Started with Microsoft Excel
January 1, 2026 - August 8, 2026The Science of Well Being
January 1, 2021 - August 8, 2026Industry Experience
Media & Entertainment, Government, Education, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Creative Strategist
We have the best creative strategist experts on Twine. Hire a creative strategist in Okara today.