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Performance-driven Growth Marketing & Senior SEO Specialist with hands-on expertise in scaling organic traffic, improving technical SEO, and driving high-ROI Meta Ads. Experienced in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to capture visibility across AI search platforms. Skilled in end-to-end attribution using GA4 and Meta Pixel/CAPI, plus conversion rate optimization through continuous testing. Known for building dashboards and execution frameworks that improve CPL, ROAS, and lead quality across multiple international markets.…Performance-driven Growth Marketing & Senior SEO Specialist with hands-on expertise in scaling organic traffic, improving technical SEO, and driving high-ROI Meta Ads. Experienced in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to capture visibility across AI search platforms. Skilled in end-to-end attribution using GA4 and Meta Pixel/CAPI, plus conversion rate optimization through continuous testing. Known for building dashboards and execution frameworks that improve CPL, ROAS, and lead quality across multiple international markets.

AMRESH UPADHYAY

SEO Expert, Digital Marketer, Growth Marketer, +2

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Performance-driven Growth Marketing & Senior SEO Specialist with hands-on expertise in scaling organic traffic, improving technical SEO, and driving high-ROI Meta Ads. Experienced in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to capture visibility across AI search platforms. Skilled in end-to-end attribution using GA4 and Meta Pixel/CAPI, plus conversion rate optimization through continuous testing. Known for building dashboards and execution frameworks that improve CPL, ROAS, and lead quality across multiple international markets.…Performance-driven Growth Marketing & Senior SEO Specialist with hands-on expertise in scaling organic traffic, improving technical SEO, and driving high-ROI Meta Ads. Experienced in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to capture visibility across AI search platforms. Skilled in end-to-end attribution using GA4 and Meta Pixel/CAPI, plus conversion rate optimization through continuous testing. Known for building dashboards and execution frameworks that improve CPL, ROAS, and lead quality across multiple international markets.

Available to hire

Performance-driven Growth Marketing & Senior SEO Specialist with hands-on expertise in scaling organic traffic, improving technical SEO, and driving high-ROI Meta Ads. Experienced in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to capture visibility across AI search platforms.

Skilled in end-to-end attribution using GA4 and Meta Pixel/CAPI, plus conversion rate optimization through continuous testing. Known for building dashboards and execution frameworks that improve CPL, ROAS, and lead quality across multiple international markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Hindi

Fluent

Spanish; Castilian

Intermediate

Work Experience

SEO & Digital Marketing Executive at Policybazaar

September 1, 2024 - Present

Spearheaded technical SEO improvements by addressing crawlability issues and resolving Core Web Vitals bottlenecks, driving ~40% organic traffic growth and achieving top-3 rankings for high-intent keywords. Led GEO/AEO initiatives to improve citation/snippet visibility across AI engines such as ChatGPT, Gemini, and Perplexity, increasing AI-engine snippet impressions by ~30%. Managed high-volume Meta (Facebook & Instagram) lead/conversion campaigns with monthly spend of ₹5L+, optimizing bidding and targeting to reduce CPL by ~25% and achieve ~3.2x ROAS. Implemented Meta Pixel and Conversions API (CAPI) via GTM to recover ~18% lost event attribution and improve lookalike audience quality. Executed ongoing A/B testing across creatives, ad copy, and high-traffic landing pages, lifting CTR by ~1.8%. Built GA4 and Looker Studio dashboards to track CPL, ROAS, impressions, and conversions with weekly reporting to stakeholders.