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Fashion & lifestyle marketer with international experience across Dubai and Moscow, specializing in brand growth, content strategy, community building, and B2B marketing. Skilled in trend-led storytelling and audience growth across Instagram/TikTok-style content, and in turning market insights into buying, merchandising, and growth plans. Experienced in luxury and lifestyle brand environments, from trend forecasting and ethical supplier sourcing to pre-launch positioning, campaign execution, and lead generation. Strong analytical and creative skillset across competitor research, customer testing, and pitch/presentation development to drive engagement and sell-through.…Fashion & lifestyle marketer with international experience across Dubai and Moscow, specializing in brand growth, content strategy, community building, and B2B marketing. Skilled in trend-led storytelling and audience growth across Instagram/TikTok-style content, and in turning market insights into buying, merchandising, and growth plans. Experienced in luxury and lifestyle brand environments, from trend forecasting and ethical supplier sourcing to pre-launch positioning, campaign execution, and lead generation. Strong analytical and creative skillset across competitor research, customer testing, and pitch/presentation development to drive engagement and sell-through.

Kashish Lakhpati

Brand Strategist, Marketing Strategist, Content Strategist, +2

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Fashion & lifestyle marketer with international experience across Dubai and Moscow, specializing in brand growth, content strategy, community building, and B2B marketing. Skilled in trend-led storytelling and audience growth across Instagram/TikTok-style content, and in turning market insights into buying, merchandising, and growth plans. Experienced in luxury and lifestyle brand environments, from trend forecasting and ethical supplier sourcing to pre-launch positioning, campaign execution, and lead generation. Strong analytical and creative skillset across competitor research, customer testing, and pitch/presentation development to drive engagement and sell-through.…Fashion & lifestyle marketer with international experience across Dubai and Moscow, specializing in brand growth, content strategy, community building, and B2B marketing. Skilled in trend-led storytelling and audience growth across Instagram/TikTok-style content, and in turning market insights into buying, merchandising, and growth plans. Experienced in luxury and lifestyle brand environments, from trend forecasting and ethical supplier sourcing to pre-launch positioning, campaign execution, and lead generation. Strong analytical and creative skillset across competitor research, customer testing, and pitch/presentation development to drive engagement and sell-through.

Available to hire

Fashion & lifestyle marketer with international experience across Dubai and Moscow, specializing in brand growth, content strategy, community building, and B2B marketing. Skilled in trend-led storytelling and audience growth across Instagram/TikTok-style content, and in turning market insights into buying, merchandising, and growth plans.

Experienced in luxury and lifestyle brand environments, from trend forecasting and ethical supplier sourcing to pre-launch positioning, campaign execution, and lead generation. Strong analytical and creative skillset across competitor research, customer testing, and pitch/presentation development to drive engagement and sell-through.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Fashion & Lifestyle Marketer | Brand, Content & Growth Experience at Aarné Dubai

April 1, 2026 - Present

Conducted trend forecasting 6+ months ahead to align fabrics, colours, and materials with seasonal demand. Supported international sourcing and buying from China and other supplier markets based on forecasted trends and client requirements. Drove B2B Instagram marketing positioning the company as a trend-led, quality textile supplier for designers and businesses, improving sell-through of trend-led inventory. Contributed to strong demand for Autumn/Winter lace collections.

Brand Strategy & Launch Associate at Aarné Dubai

August 1, 2025 - January 31, 2026

Supported pre-launch brand positioning through competitor analysis, customer research, and target market testing. Conducted fit and sizing trials with student consumer groups to refine sizing and improve market readiness. Evaluated manufacturing partners across China and India with an emphasis on ethical sourcing and supplier selection. Coordinated sourcing of garments, trims, and accessories for launch collections.

B2B Marketing & Growth Coordinator at Stroke s Exhibits

May 1, 2025 - July 31, 2025

Generated qualified exhibitor leads through targeted outreach and email marketing campaigns for industry events. Created pitch decks and sales materials supporting exhibitor acquisition, partnerships, and revenue growth.

Industry Project (Gen Z Brand Campaign Support) at FADX Richmond Chloé, Dubai

January 1, 2025 - May 31, 2025

Collaborated on a Gen Z-focused brand campaign concept for Chloé to increase relevance with younger luxury consumers. Conducted research on Gen Z preferences, digital behaviour, and luxury purchasing trends. Supported campaign development including KPIs and launch strategy for regional presentation, with recommendations focused on inclusivity, storytelling, and next-generation engagement.

Marketing Executive at EMI (Augusta)

August 1, 2022 - August 31, 2023

Helped grow Instagram audience from ~20K to 38K+ followers through consistent content strategy, campaign execution, and community engagement. Maintained steady views and recurring audience interaction using regular short-form content and platform management. Executed high-performing campaigns, including the Emi Club campaign, supporting strong audience retention. Managed Instagram and Telegram channels to strengthen brand visibility and customer communication.