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Lucy Nast is a Freelance Creative Director and Art Director with 12+ years’ experience across global communications agencies and independent freelance work. She is founder of LKN Creative, working hands-on with ambitious brands, agencies, and growing businesses to create impactful brand, digital, and campaign work. Across the past two years, Lucy has built a diverse freelance portfolio across 12+ established global brands and agencies, with experience spanning technology, wellness, travel, and lifestyle. Combining strategic thinking, creative direction, and hands-on design craft, she leads projects from complex briefs through to delivery, presenting to senior stakeholders and founders and translating design value into measurable commercial outcomes.…Lucy Nast is a Freelance Creative Director and Art Director with 12+ years’ experience across global communications agencies and independent freelance work. She is founder of LKN Creative, working hands-on with ambitious brands, agencies, and growing businesses to create impactful brand, digital, and campaign work. Across the past two years, Lucy has built a diverse freelance portfolio across 12+ established global brands and agencies, with experience spanning technology, wellness, travel, and lifestyle. Combining strategic thinking, creative direction, and hands-on design craft, she leads projects from complex briefs through to delivery, presenting to senior stakeholders and founders and translating design value into measurable commercial outcomes.

Lucy Nast

Creative Director, Art Director, Graphic Designer, +2

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Lucy Nast is a Freelance Creative Director and Art Director with 12+ years’ experience across global communications agencies and independent freelance work. She is founder of LKN Creative, working hands-on with ambitious brands, agencies, and growing businesses to create impactful brand, digital, and campaign work. Across the past two years, Lucy has built a diverse freelance portfolio across 12+ established global brands and agencies, with experience spanning technology, wellness, travel, and lifestyle. Combining strategic thinking, creative direction, and hands-on design craft, she leads projects from complex briefs through to delivery, presenting to senior stakeholders and founders and translating design value into measurable commercial outcomes.…Lucy Nast is a Freelance Creative Director and Art Director with 12+ years’ experience across global communications agencies and independent freelance work. She is founder of LKN Creative, working hands-on with ambitious brands, agencies, and growing businesses to create impactful brand, digital, and campaign work. Across the past two years, Lucy has built a diverse freelance portfolio across 12+ established global brands and agencies, with experience spanning technology, wellness, travel, and lifestyle. Combining strategic thinking, creative direction, and hands-on design craft, she leads projects from complex briefs through to delivery, presenting to senior stakeholders and founders and translating design value into measurable commercial outcomes.

Available to hire

Lucy Nast is a Freelance Creative Director and Art Director with 12+ years’ experience across global communications agencies and independent freelance work. She is founder of LKN Creative, working hands-on with ambitious brands, agencies, and growing businesses to create impactful brand, digital, and campaign work.

Across the past two years, Lucy has built a diverse freelance portfolio across 12+ established global brands and agencies, with experience spanning technology, wellness, travel, and lifestyle. Combining strategic thinking, creative direction, and hands-on design craft, she leads projects from complex briefs through to delivery, presenting to senior stakeholders and founders and translating design value into measurable commercial outcomes.

Skills

Branding

Brand Identity

Presentation Design

Experience Level

Branding

Expert

Brand Identity

Expert

Presentation Design

Expert

Work Experience

Founder & Creative Director at LKN Creative

January 1, 2024 - Present

Leads projects hands-on from concept through to delivery, building flexible creative teams using trusted freelancers and partners as needed. Leads enterprise design work including brand identity, digital marketing, ABM campaigns, web/UX design, and new business creative for agencies and global brands. Creates scalable, accessible, user-centred design systems aligned to user research and business objectives. Partners directly with external teams and stakeholders to shape visual direction and maintain creative quality across fast-paced timelines.

Art Director at Hotwire

January 1, 2014 - January 1, 2024

Built Hotwire’s design function and creative client portfolio from scratch and embedded the value of design within a traditional PR and communications model. Developed user-centred brand identities, ABM campaigns, interactive web experiences, and marketing collateral for global B2B and tech clients. Presented concepts to C-suite stakeholders, collaborated with global strategy teams, mentored junior designers, and completed an Advance Leadership Program.