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International brand and digital marketing professional with 5+ years of experience building and growing consumer brands across fashion, lifestyle, and retail. I lead brand positioning, go-to-market strategy, integrated campaigns, content and social media, influencer partnerships, and creative production—delivering measurable growth in engagement, reach, and sales.…

Anita Rutz

Digital Marketer, Content Producer, Social Media Manager, +2

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International brand and digital marketing professional with 5+ years of experience building and growing consumer brands across fashion, lifestyle, and retail. I lead brand positioning, go-to-market strategy, integrated campaigns, content and social media, influencer partnerships, and creative production—delivering measurable growth in engagement, reach, and sales.…

Available to hire

International brand and digital marketing professional with 5+ years of experience building and growing consumer brands across fashion, lifestyle, and retail. I lead brand positioning, go-to-market strategy, integrated campaigns, content and social media, influencer partnerships, and creative production—delivering measurable growth in engagement, reach, and sales.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Russian

Fluent

English

Fluent

Chinese

Advanced

German

Intermediate

Work Experience

Marketing Director at Flower Shop Chain

January 1, 2025 - July 1, 2025

Owned brand and marketing strategy across digital, social media, influencer partnerships, promotions, and OOH to drive awareness, customer acquisition, and sales. Built and managed 35 influencer and local partnerships to expand reach and support social media growth. Led a city-wide outdoor advertising campaign end-to-end, from concept development through placement. Developed seasonal collections and coupon campaigns to strengthen repeat purchases and customer retention. Managed a cross-functional team of 10+ content managers, social media specialists, designers, and freelancers.

SMM & Content Marketing Specialist at Protuberanets - Fashion Brand

October 1, 2023 - April 1, 2025

Launched a fashion brand from zero, defining go-to-market strategy, positioning, visual identity, and tone of voice to support first sales within two months. Produced 5+ professional campaigns and photoshoots with a combined reach of 250,000+ users. Owned Instagram and Telegram end-to-end, including content strategy, editorial planning, storytelling, publishing, and community management. Built a structured content and editorial process to improve consistency and engagement. Partnered with the founder and designer to translate brand strategy into creative campaigns and customer-facing content.

Content Producer & SMM Manager at RA&LLY - Fashion Brand

July 1, 2021 - September 1, 2023

Led a full brand repositioning and rebranding cycle, defining visual concept, positioning, communication tone, and seasonal campaign concepts. Increased Instagram engagement by 38% and reach by 27% through renewed visual, content, and creative strategy. Developed and launched a visual campaign that contributed to a 20% sales increase within three months. Produced and coordinated 10+ fashion shoots and offline events that attracted new customers and followers. Strengthened brand community through Telegram and client events to support loyalty and repeat sales.