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B2B marketing and business development leader with 8 years of experience driving growth across U.S., Europe, and China. I build and execute data-driven marketing strategies, lead cross-functional teams, and translate customer insights into measurable results. I have deep hands-on experience implementing marketing strategy on Shopify websites (SEO, keyword targeting, content, analytics, and social media), plus strong leadership in challenging “hopeless” situations. My strengths include market analysis, project management, negotiation across cultures, and delivering performance under pressure.…B2B marketing and business development leader with 8 years of experience driving growth across U.S., Europe, and China. I build and execute data-driven marketing strategies, lead cross-functional teams, and translate customer insights into measurable results. I have deep hands-on experience implementing marketing strategy on Shopify websites (SEO, keyword targeting, content, analytics, and social media), plus strong leadership in challenging “hopeless” situations. My strengths include market analysis, project management, negotiation across cultures, and delivering performance under pressure.

Victoria Hobanova

Marketing Strategist, Brand Strategist, Marketing Analyst, +1

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B2B marketing and business development leader with 8 years of experience driving growth across U.S., Europe, and China. I build and execute data-driven marketing strategies, lead cross-functional teams, and translate customer insights into measurable results. I have deep hands-on experience implementing marketing strategy on Shopify websites (SEO, keyword targeting, content, analytics, and social media), plus strong leadership in challenging “hopeless” situations. My strengths include market analysis, project management, negotiation across cultures, and delivering performance under pressure.…B2B marketing and business development leader with 8 years of experience driving growth across U.S., Europe, and China. I build and execute data-driven marketing strategies, lead cross-functional teams, and translate customer insights into measurable results. I have deep hands-on experience implementing marketing strategy on Shopify websites (SEO, keyword targeting, content, analytics, and social media), plus strong leadership in challenging “hopeless” situations. My strengths include market analysis, project management, negotiation across cultures, and delivering performance under pressure.

Available to hire

B2B marketing and business development leader with 8 years of experience driving growth across U.S., Europe, and China. I build and execute data-driven marketing strategies, lead cross-functional teams, and translate customer insights into measurable results.

I have deep hands-on experience implementing marketing strategy on Shopify websites (SEO, keyword targeting, content, analytics, and social media), plus strong leadership in challenging “hopeless” situations. My strengths include market analysis, project management, negotiation across cultures, and delivering performance under pressure.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Ukrainian

Fluent

English

Advanced

Russian

Fluent

German

Intermediate

Chinese

Intermediate

Work Experience

Head of Marketing B2B at Cosmetics Manufacturing & Distribution (USA & Europe)

March 1, 2022 - August 31, 2025

Worked with Shopify websites and implemented cross-selling and brand loyalty initiatives. Managed content creation including blog posts, performed SEO optimization and keyword targeting to improve search rankings, conducted in-depth audience analysis, and translated insights into social media strategy. Developed and implemented B2B marketing strategies that resulted in a 45% increase in sales across U.S. and European markets, expanding brand visibility. Led execution across marketing functions while ensuring delivery of targets and deadlines.

Executive Assistant at Smarter Contact (USA)

October 1, 2020 - February 28, 2022

Managed executive schedules and coordinated events, projects, and day-to-day activities. Conducted research and collaborated daily with native English speakers. Led HR functions for home and office staff, managed financial reports, payments, and project deadlines, and oversaw employee work and performance to ensure tasks met timelines.

Head of Business Development & Marketing at Royal Beauty (Hangzhou, China)

February 1, 2019 - July 31, 2020

Collaborated with local influencers and crafted successful marketing strategy. Conducted thorough market research, created WeChat groups, and built a waiting list two months before opening. Led supplier negotiations with companies from the UK, USA, South Korea, and Japan. Managed contracts, employee visa documentation, and business development strategy.

Head of Marketing Manager at Magic Smile Inc. (UA & USA)

October 1, 2018 - June 30, 2019

Launched and developed the “Make Your Smile” teeth-whitening project for salons and aesthetic clinics. Promoted the Magic Smile brand and developed its style and online presence through websites and social media. Negotiated partnerships, increased the client database, and expanded market presence.

Business Assistant at Lingan Chuangzhi (Tianjin), Animation Technology Development Co. Ltd.

January 1, 2016 - December 31, 2019

Managed operational tasks and oversaw contract execution for a Canada–China joint venture focused on movie special effects. Handled translation and documentation for business contracts and employee visas, led HR functions for IT specialists, and supported negotiations with international partners. Implemented ideas that increased business profitability and value.