Available to hire
I am a creative and results-driven Digital Marketing Specialist with a strong background in social media content creation, branding, audience engagement, and organizational communications. I develop marketing strategies, create viral content, and use data to improve content strategy, visibility, and conversions across platforms.
Experienced in nonprofit communications, public awareness campaigns, and storytelling to strengthen visibility, connection, and social impact. Skilled in analytics and performance tracking, community engagement, and coordinating audience-focused campaigns while maintaining consistent brand messaging and visual storytelling.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Work Experience
Communications & Social Media Manager (Volunteer) at Ugan(d)a Communications Office (as listed)
January 1, 2026 - PresentSupported communications and social media efforts as a volunteer. Produced and coordinated content for social platforms to increase visibility and engagement. Assisted with planning and outreach activities to promote community and advocacy goals while maintaining consistent brand communication.
Communications Officer (Transgender Equality Office) at Transgender Equality Office (as listed)
January 1, 2026 - PresentSupported organizational communications and social media planning to help drive public awareness and community engagement. Contributed to campaign materials, storytelling content, and partner/outreach coordination to align communications with advocacy goals.
Communications & Social Media Manager at Transgender Equality Office (as listed)
January 1, 2026 - PresentLed communications initiatives to increase visibility for transgender rights advocacy and community programs. Managed social media, digital campaigns, and content creation to engage audiences and amplify organizational impact through branded storytelling and outreach.
Social Media Manager at Council of Ottawa / Ottawa (as listed: Social Planning Council of Ottawa)
April 1, 2024 - January 1, 2026Managed social media and community-oriented communications. Planned and delivered audience-focused social content and campaigns aligned with organizational goals. Created content calendars, analyzed performance metrics, and optimized posts to improve reach and engagement. Collaborated with internal stakeholders/partners to ensure consistent branding and messaging while supporting advocacy/community initiatives.
Communications & Social Media Manager at Ugan da Communications Office / Social Planning Council of Ottawa (as listed)
April 1, 2024 - PresentManaged communications and social media activities, creating and coordinating content to support community outreach and organizational visibility. Worked on audience engagement initiatives and ensured consistent branding and messaging across platforms, while collaborating with program teams and stakeholders to deliver impact-focused campaigns.
Social Media Manager at The Counselling Group & JFS Ottawa
April 1, 2024 - January 1, 2026Managed social media and supported digital content creation aimed at increasing audience engagement and strengthening organizational visibility. Coordinated messaging with partners/program teams and contributed to content planning and performance tracking.
Social Media Content Creator & Brand Ambassador at Smirnoff (Diageo)
January 1, 2023 - January 1, 2025Produced engaging social media content to promote Smirnoff campaigns and events. Increased brand visibility through authentic digital storytelling and audience engagement. Collaborated with marketing teams to deliver branded content aligned with campaign objectives, represented the brand at promotions/activations, and built positive consumer relationships.
Social Media Content Creator & Brand Ambassador at Smirnoff (Diageo) / Social Media Manager (as listed)
January 1, 2023 - January 1, 2025Created and promoted social content as a brand ambassador, producing engaging posts and supporting event promotion. Helped increase campaign reach and brand visibility while representing the brand consistently.
Communications & Social Media Manager at Mirnoff (Diageo)
January 1, 2023 - January 1, 2025Produced engaging social media content to promote Smirnoff campaigns and events, increasing brand visibility through authentic digital storytelling. Collaborated with marketing teams to deliver branded content aligned with campaign objectives and represented the brand during promotional activations while building positive consumer relationships.
Social Media Manager / Communications & Social Media Manager at Ottawa (as listed organizations: The Counselling Group & JFS Ottawa)
January 1, 2022 - January 1, 2023Planned and managed social media content, including publishing schedules, performance tracking, and content optimization. Coordinated with internal teams to produce audience-focused materials for advocacy and community programs while maintaining brand consistency and effective storytelling.
Digital Marketing & Beauty Influencer (Freelance) at Self-employed (as listed)
January 1, 2019 - January 1, 2025Developed and managed a personal beauty influencer brand across social media platforms. Created high-performing video content reaching thousands of views. Collaborated with brands for promotions and sponsored content, using analytics to track engagement and optimize content performance. Built a loyal audience through consistent and creative posting.
Media Coordinator / Social Media Manager at Kibuka Gain(ed) (as listed)
January 1, 2019 - January 1, 2025Learned and applied social media marketing fundamentals including content strategy and digital advertising. Practiced analyzing marketing data and improving campaign performance while developing branding and engagement skills.
Digital Marketing & Beauty Influencer (Freelance)
January 1, 2019 - January 1, 2025Developed and managed a personal brand across social media platforms, producing high-performing video content. Collaborated with brands for promotions and sponsored content, using analytics to track engagement and optimize content performance. Built a loyal audience through consistent and creative posting; produced short digital film content and managed community outreach.
Volunteer / Social Media Manager at Ottawa (as listed)
January 1, 2019 - January 1, 2025Supported social media and communications efforts, assisting with community engagement and content promotion aligned with organizational goals. Contributed to posting, basic campaign support, and coordination of communications materials.
Digital Marketing & Beauty Influencer (Self-employed) at Self-employed
January 1, 2019 - January 1, 2025Developed and managed a personal brand across social platforms; created high-performing video content reaching thousands of views. Collaborated with brands on promotions and sponsored content, used analytics to track engagement and optimize content performance, and built a loyal audience through consistent and creative posting.
Social Media Manager at George Communications (as listed: George Communications & Social Media Manager)
January 1, 2017 - January 1, 2023Led communications initiatives to increase visibility for transgender rights advocacy and community programs. Managed social media, digital campaigns, and content creation. Developed communications materials and storytelling content for outreach campaigns, coordinating community engagement and external communications with partners and stakeholders.
Communications & Social Media Manager at George Communications & Social Media Manager (as listed)
January 1, 2017 - January 1, 2023Gained practical knowledge in social media marketing, content strategy, SEO, and digital advertising. Analyzed marketing data and optimized campaigns for performance, developing skills in branding, audience targeting, and online engagement. Executed communications initiatives to improve visibility and support organizational advocacy and community programs.
Communications & Social Media Manager (Volunteer) at Council of Ottawa / University cohort (as listed)
January 1, 2017 - January 1, 2023Supported communications and social media activities as a volunteer, focusing on community engagement and consistent social messaging. Assisted with content promotion, engagement, and audience communication to support program and organizational goals.
Education
Bachelor of Digital Marketing at Makere(r)e University
January 1, 2018 - January 1, 2023Bachelor of Digital Marketing at St. Nicholas Adult High School
January 1, 2024 - January 1, 2026Bachelor of Digital Marketing at St. Nicholas Adult High School / Makerere University
January 1, 2018 - January 1, 2026Bachelor at Makerere University
January 1, 2018 - January 1, 2023Bachelor of Digital Marketing at St. Nicholas Adult High School / Maker(e)re University
January 1, 2026 - January 1, 2026Bachelor's degree (Digital Marketing) – listed across multiple entries at Makerere University (as written)
January 1, 2018 - January 1, 2026Qualifications
Digital Marketing Apprenticeship Certificate
January 1, 2019 - August 11, 2026Digital Marketing Specialization Certificate (Coursera)
January 1, 2019 - August 11, 2026Marketing and Communications Certificate (Social Planning Council of Ottawa)
January 1, 2020 - August 11, 2026Social Media Content Creator & Brand Ambassador (Smirnoff / Diageo)
January 1, 2023 - January 1, 2025Digital Marketing Apprenticeship Certificate (Academia)
January 11, 2030 - August 11, 2026Coursera Digital Marketing Specialization Certificate
January 11, 2030 - August 11, 2026Marketing and Communications Certificate (Social Planning Council of Ottawa)
January 11, 2030 - August 11, 2026Industry Experience
Education, Non-Profit Organization, Media & Entertainment, Government, Professional Services, Retail, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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